Method and apparatus for efficient, entertaining information delivery

Abstract

Embodiments of the present invention are directed to a method and apparatus for efficient, entertaining information delivery. In one embodiment, information is partitioned into clips. Clips are selected for a user and packaged together for presentation to the user in an entertaining manner. In one embodiment, the clips are selected and packaged together in accordance with a template. In another embodiment, information about a user is used to select clips. In one embodiment, a user is presented with a stream of information comprised of clips of information assembled for the user. The user may select a clip to retrieve additional information related to the clip. In one embodiment, the selected clip is a portion of a program (e.g., a television show, a movie, a song, an advertisement, etc.) and the additional information is a larger clip of the program and/or the entire program.

What is claimed is: 
     
         1 . A method of delivering one or more media clips to a user, comprising:
 collecting user information including demographic information, one or more interests of the user, and a prior history of interacting with prior media clips; and   delivering the one or more media clips to the user based on the collected user information, wherein the one or more media clips are concatenated together.   
     
     
         2 . The method of  claim 1 , further comprising:
 selecting a media clip from the one or more media clips, wherein the selected media clip is related to a product; and   delivering an advisement clip detailing the product to the user.   
     
     
         3 . The method of  claim 1 , further comprising:
 selecting a media clip from the one or more media clips, wherein the selected media clip is a part of a second media clip; and   delivering the second media clip to the user.   
     
     
         4 . The method of  claim 2 , further comprising:
 providing an information display and partitioning the information display to comprise:
 a first viewing area; 
 a plurality of mini-display regions; 
   playing, in the first viewing area of the information display, the selected media clip; and   playing, in the plurality of mini-display regions of the information display, the selected media clip when the first viewing area is simultaneously playing the advisement clip.   
     
     
         5 . The method of  claim 3 , further comprising:
 providing an information display and partitioning the information display to comprise:
 a first viewing area; 
 a plurality of mini-display regions; 
   playing, in the first viewing area of the information display, the selected media clip; and   playing, in the plurality of mini-display regions of the information display, the selected media clip when the first viewing area is simultaneously playing the second media clip.   
     
     
         6 . The method of  claim 1 , wherein each of the one or more media clips is associated with a header including both content information and aesthetic information for the each of the one or more media clips.