Market exchange for user data and rewards

Abstract

Methods and systems for data access are disclosed. An example method can comprise receiving a request to access user data. In one aspect, the request can comprise an offer, and the request and the offer can be provided to one or more users. The users can be associated with the user data. The users may grant or deny access to the requested user data in response to the request and in consideration of the offer.

1 . A method, comprising:
 receiving, from a network device, a request to access user data associated with usage of a content delivery service, wherein the request comprises an offer in exchange for access to at least a portion of the user data;   requesting, from a user device based on the offer and a type of user data, access to at least a portion of the user data that is associated with the user device in exchange for acceptance of the offer;   granting, based on a response from the user device indicating access to the at least the portion of the user data is to be granted, the network device access to the at least the portion of the user data; and   sending, to the user device, data indicative of a value of the offer.   
     
     
         2 . The method of  claim 1 , wherein granting the access to the at least the portion of the user data comprises granting the access for a predetermined time period. 
     
     
         3 . The method of  claim 1 , wherein the user data comprises at least one of: a user location, a viewing history, demographic data, a brand preference, a market segment, or a purchasing history. 
     
     
         4 . The method of  claim 1 , wherein the at least the portion of the user data comprises market segment data associated with the user device. 
     
     
         5 . The method of  claim 1 , wherein the user device comprises at least one of: a mobile device, a set-top-box, or a computing device. 
     
     
         6 . The method of  claim 1 , wherein the offer comprises at least one of: a monetary offer, a product offer, or a discount offer. 
     
     
         7 . A method, comprising:
 receiving, from a network device, a request to access user data associated with usage of a content delivery service, wherein the request comprises an offer in exchange for access to at least a portion of the user data;   requesting, from a user device based on the offer and an amount of the user data, access to at least a portion of the user data that is associated with the user device in exchange for acceptance of the offer;   granting, based on a response from the user device indicating access to the at least the portion of the user data is to be granted, the network device access to the at least the portion of the user data; and   sending, to the user device, data indicative of a value of the offer.   
     
     
         8 . The method of  claim 7 , wherein granting the access to the at least the portion of the user data comprises granting the access for a predetermined time period. 
     
     
         9 . The method of  claim 7 , wherein the user data comprises at least one of: a user location, a viewing history, demographic data, a brand preference, a market segment, or a purchasing history. 
     
     
         10 . The method of  claim 7 , wherein the at least the portion of the user data comprises market segment data associated with the user device. 
     
     
         11 . The method of  claim 7 , wherein the user device comprises at least one of: a mobile device, a set-top-box, or a computing device. 
     
     
         12 . The method of  claim 7 , wherein the offer comprises at least one of: a monetary offer, a product offer, or a discount offer. 
     
     
         13 . A method, comprising:
 receiving, from a network device, a request to access user data associated with usage of a content delivery service, wherein the request comprises an offer in exchange for access to at least a portion of the user data;   requesting, from a user device based on the offer and a user preference, access to at least a portion of the user data that is associated with the user device in exchange for acceptance of the offer, wherein the user preference is associated with at least one characteristic;   granting, based on a response from the user device indicating access to the at least the portion of the user data is to be granted, the network device access to the at least the portion of the user data; and   sending, to the user device, data indicative of a value of the offer.   
     
     
         14 . The method of  claim 13 , wherein the at least one characteristic comprises at least one of: a type of offer, an amount of the offer, a type of user data, a vendor providing the offer, or a type of party requesting the user data. 
     
     
         15 . The method of  claim 13 , wherein granting the access to the at least the portion of the user data comprises granting the access for a predetermined time period. 
     
     
         16 . The method of  claim 13 , wherein the user data comprises at least one of: a user location, a viewing history, demographic data, a brand preference, a market segment, or a purchasing history. 
     
     
         17 . The method of  claim 13 , wherein the at least the portion of the user data comprises market segment data associated with the user device. 
     
     
         18 . The method of  claim 13 , wherein the user device comprises at least one of: a mobile device, a set-top-box, or a computing device. 
     
     
         19 . The method of  claim 13 , wherein the offer comprises at least one of: a monetary offer, a product offer, or a discount offer. 
     
     
         20 . The method of  claim 13 , wherein the content delivery service comprises at least one of: a cable television service, a video-on-demand service, or a digital video recording service.