Surfacing related content based on user interaction with currently presented content

Abstract

A method and system for, at an electronic device with one or more processors, presenting a media content item on an electronic display. The electronic device detects a user action with a respective portion of the media content item, wherein the user action does not include explicit selection of the respective portion of the media content item. In response to detection of the user action, the electronic device identifying additional content to present based on the content included in the portion of the respective portion of the media content item. The electronic device then simultaneously presents the additional content and the media content item on the electronic display.

1 . (canceled) 
     
     
         2 . A system, comprising
 a non-transitory memory storing instructions;   a processor configured to execute the instructions to cause the system to perform operations comprising:
 receiving, over a wireless network connection, an indication of a selection of a media content item on a display of an electronic device; 
 determining and analyzing an associated action based in part on the selection; 
 identifying additional content for presenting on the display of the electronic device based on the analyzing of the associated action; and 
 transmitting the additional content, over the wireless network connection, for presentation on the display of the electronic device. 
   
     
     
         3 . The system of  claim 2 , wherein the selection of the media content item includes a hover over a portion of the media content item, wherein the hover indicates the associated action. 
     
     
         4 . The system of  claim 2 , wherein the selection of the media content item is detected by a sensor on the electronic device. 
     
     
         5 . The system of  claim 4 , wherein the sensor includes a camera capable of tracking user actions associated with the electronic device. 
     
     
         6 . The system of  claim 2 , wherein the additional content is pre-defined based on the selection of the media content item. 
     
     
         7 . The system of  claim 2 , wherein the additional content is determined using an image recognition algorithm. 
     
     
         8 . The system of  claim 2 , wherein the operations further comprise:
 receiving metadata associated with the indication received, wherein the metadata includes additional content media items.   
     
     
         9 . The system of  claim 8 , wherein the additional content is identified using topics and keywords associated with the selection. 
     
     
         10 . A method comprising:
 receiving, over a wireless network connection, an indication of a selection of a media content item on a display of an electronic device;   determining and analyzing an associated action based in part on the selection;   identifying additional content for presenting on the display of the electronic device based on the analyzing of the associated action; and   transmitting the additional content, over the wireless network connection, for presentation on the display of the electronic device.   
     
     
         11 . The method of  claim 10 , wherein the selection of the media content item includes a hover over a portion of the media content item, wherein the hover indicates the associated action. 
     
     
         12 . The method of  claim 10 , wherein the selection of the media content item is detected by a sensor on the electronic device. 
     
     
         13 . The method of  claim 12 , wherein the sensor includes a camera capable of tracking user actions associated with the electronic device. 
     
     
         14 . The method of  claim 10 , wherein the additional content is pre-defined based on the selection of the media content item. 
     
     
         15 . The method of  claim 10 , wherein the additional content is determined using an image recognition algorithm. 
     
     
         16 . The method of  claim 10 , further comprising:
 receiving metadata associated with the indication received, wherein the metadata includes additional content media items.   
     
     
         17 . The method of  claim 16 , wherein the additional content is identified using topics and keywords associated with the selection. 
     
     
         18 . A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:
 receiving, over a wireless network connection, an indication of a selection of a media content item on a display of an electronic device;   determining and analyzing an associated action based in part on the selection;   identifying additional content for presenting on the display of the electronic device based on the analyzing of the associated action; and   transmitting the additional content, over the wireless network connection, for presentation on the display of the electronic device.   
     
     
         19 . The non-transitory machine-readable medium of  claim 18 , wherein the selection of the media content item includes a hover over a portion of the media content item, wherein the hover indicates the associated action. 
     
     
         20 . The non-transitory machine-readable medium of  claim 18 , wherein the selection of the media content item is detected by a sensor on the electronic device. 
     
     
         21 . The non-transitory machine-readable medium of  claim 20 , wherein the sensor includes a camera capable of tracking user actions associated with the electronic device.