System and method for providing in-game offers

Abstract

A system and method are disclosed for providing an in-game offer to one or more users of an online game. The offer is provided to users that have parameters and/or characteristics meeting administrator defined parameters and/or characteristics. In some implementations, the offer may be meant to incentivize purchase of the offer by providing one or more bonus items upon the offer being selected by the player. Both the offer and the bonus may be presented to the user prior to selection of the offer. The offer and the bonus item may only be available to the user for a defined period of time.

What is claimed is: 
     
         1 . A computer-implemented method of providing an in-game offer to one or more users of an online game, the method being implemented in a computer system comprising one or more physical processors, the method comprising:
 managing accounts of users that include a first user account associated with a first user, wherein the first user account indicates a purchase history of the first user indicating purchases of virtual currency by the first user, a spend history of the first user indicating purchases using virtual currency by the first user;   making a determination whether the first user account indicates that
 (i) a specified period of time has transpired since the first user purchased virtual currency, and/or 
 (ii) a specified period of time has transpired since the first user spent virtual currency; 
   selecting, responsive to the determination being positive, a first offer from a set of offers to present to the first user, wherein the first offer comprises an opportunity to purchase a first set of items;   presenting, responsive to the determination being positive, the first offer to the first user; and   providing, responsive to receiving acceptance of the first offer, the first set of items to the first user.   
     
     
         2 . The method of  claim 1 , wherein the first offer includes a first bonus item, and wherein, responsive to receiving the information from the first client computing platform, the first bonus item is provided to the first user. 
     
     
         3 . The method of  claim 2 , wherein the first offer comprises a user cost associated with the first set of items, wherein the user cost associated with the first set of items is independent from the first bonus item. 
     
     
         4 . The method of  claim 1 , wherein the first set of items consists of a single virtual item. 
     
     
         5 . The method of  claim 1 , wherein a first set of user characteristics for the first user includes user demographics, and wherein presenting the first offer is further responsive to a determination that the first user falls within specified ranges of individual ones of the user demographics. 
     
     
         6 . The method of  claim 1 , wherein the first offer has an associated time period wherein the first offer is available to the first user. 
     
     
         7 . A system configured to provide an in-game offer to one or more users of an online game, the system comprising:
 one or more processors configured by machine-readable instructions to:
 manage accounts of users, wherein the accounts of users include a first user account associated with a first user, wherein the first user account indicates a purchase history of the first user indicating purchases of virtual currency by the first user, a spend history of the first user indicating purchases using virtual currency by the first user; 
 make a determination whether the first user account indicates that
 (i) a specified period of time has transpired since the first user purchased virtual currency, and/or 
 (ii) a specified period of time has transpired since the first user spent virtual currency; 
 
 select, responsive to the determination being positive, a first offer from a set of offers to present to the first user, wherein the first offer comprises an opportunity to purchase a first set of items; 
 facilitate presentation, responsive to the determination being positive, the first offer to the first user; 
  and 
 provide, responsive to receiving acceptance of the first offer, the first set of items associated with the first offer to the first user. 
   
     
     
         8 . The system of  claim 7 , wherein the first offer includes a first bonus item, and wherein, responsive to receiving the information from the first client computing platform, the first bonus item is provided to the first user. 
     
     
         9 . The system of  claim 8 , wherein the first offer comprises a user cost associated with the first set of items, wherein the user cost associated with the first set of items is independent from the first bonus item. 
     
     
         8 . The system of  claim 7 , wherein the first set of items consists of a single virtual item. 
     
     
         9 . The system of  claim 7 , wherein a first set of user characteristics for the first user includes user demographics, and wherein presentation of the first offer item is further responsive to a determination that the first user falls within specified ranges of individual ones of the user demographics. 
     
     
         10 . The system of  claim 7 , wherein the first offer has an associated time period wherein the first offer is available to the first user.