Procuring feedback

Abstract

A system for procuring feedback from user when displaying content. The system implements operations for selecting a feedback mechanism based on prior user interactions with the feedback mechanism and other feedback mechanisms. The system uses the user responses to the feedback mechanism to better target content to the user and better determine which feedback mechanisms will provide the most valuable information over time.

1 . (canceled) 
     
     
         2 . A system comprising:
 one or more processors; and   one or more machine-readable storage media having instructions stored thereon that, in response to being executed by the one or more processors, cause the system to perform operations comprising:   receiving a user information from a device;   aggregating the user information and a device data received;   orchestrating the user information and device information to a profile associated with the user of the device;   determining an advertisement base in part on a match to the profile associated with the user of the device; and   transmitting the advertisement determined for presentation on a user interface of the device.   
     
     
         3 . The system of  claim 2 , wherein the advertisement is determined by matching an advertisement keyword to a profile keyword associated with the user information received. 
     
     
         4 . The system of  claim 2 , wherein the advertisement transmitted includes a feedback request, and wherein the feedback request includes actuatable keywords. 
     
     
         5 . The system of  claim 4 , wherein the operations further comprise:
 updating the user information based on the actuatable keywords actuated.   
     
     
         6 . The system of  claim 4 , wherein the feedback request includes a virtual slider associated with an advertisement keyword. 
     
     
         7 . The system of  claim 2 , wherein the aggregating includes content from third-party entities. 
     
     
         8 . The system of  claim 2 , wherein user information received includes one of browsing content with a third-party entity or content on second device. 
     
     
         9 . The system of  claim 8 , wherein the content includes at least one of videos, social media posts, and device information associated with the user. 
     
     
         10 . A method comprising:
 receiving a user information from a device;   aggregating the user information and a device data received;   orchestrating the user information and device information to a profile associated with the user of the device;   determining an advertisement base in part on a match to the profile associated with the user of the device; and   transmitting the advertisement determined for presentation on a user interface of the device.   
     
     
         11 . The method of  claim 10 , wherein the advertisement is determined by matching an advertisement keyword to a profile keyword associated with the user information received. 
     
     
         12 . The method of  claim 10 , wherein the advertisement transmitted includes a feedback request, and wherein the feedback request includes actuatable keywords. 
     
     
         13 . The method of  claim 12 , further comprising:
 updating the user information based on the actuatable keywords actuated.   
     
     
         14 . The method of  claim 12 , wherein the feedback request includes a virtual slider associated with an advertisement keyword. 
     
     
         15 . The method of  claim 10 , wherein the aggregating includes content from third-party entities. 
     
     
         16 . The method of  claim 10 , wherein user information received includes one of browsing content with a third-party entity or content on second device. 
     
     
         17 . The method of  claim 16 , wherein the content includes at least one of videos, social media posts, and device information associated with the user. 
     
     
         18 . A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:
 receiving a user information from a device;   aggregating the user information and a device data received;   orchestrating the user information and device information to a profile associated with the user of the device;   determining an advertisement base in part on a match to the profile associated with the user of the device; and   transmitting the advertisement determined for presentation on a user interface of the device.   
     
     
         19 . The non-transitory machine-readable medium of  claim 18 , wherein the advertisement is determined by matching an advertisement keyword to a profile keyword associated with the user information received. 
     
     
         20 . The non-transitory machine-readable medium of  claim 18 , wherein the advertisement transmitted includes a feedback request, and wherein the feedback request includes actuatable keywords. 
     
     
         21 . The non-transitory machine-readable medium of  claim 20 , further comprising:
 updating the user information based on actuated.