Systems and Methods for Merchandizing Electronic Displays

Abstract

Systems and methods for a merchandizing display related to a continuous display formed by electronic displays embedded along product shelves and on the packages stored on the product shelves. An electronic label device may detect the presence of a consumer and send a trigger to the packages on its product shelf. The electronic label device may also send a trigger to surrounding electronic label devices. A streaming video may then be apportioned among displays on electronic label devices and the packages. Each of the displays may simultaneously output a different portion of the streaming video.

1 . A system comprising:
 a first product shelf having a first electronic label device positioned along a bottom of the first product shelf, the first electronic label device comprising one or more electronic displays;   a first plurality of packages connected to the first electronic label device, wherein each of the first plurality of packages is configured to be stored on the first product shelf and wherein each of the first plurality of packages comprises a corresponding display;   a second product shelf vertically adjacent to the first product shelf and a second electronic label device positioned along a bottom of the second product shelf, the second electronic label device comprising one or more electronic displays; and   a second plurality of packages connected to the second electronic label device, wherein each of the second plurality of packages is stored on the second product shelf and comprises an embedded display,   wherein front-most packages and forward facing surfaces of the front-most packages of the first plurality of packages and second plurality of packages are determined; and   wherein the one or more electronic displays of the first product shelf, the one or more electronic displays of the second product shelf, and the forward facing surfaces of the front-most packages of the first plurality of packages and second plurality of packages form a continuous display.   
     
     
         2 . The system of  claim 1  wherein the first electronic label device receives a streaming video and apportions the streaming video between each of the one or more electronic displays and the corresponding display of each of the first and second plurality of packages. 
     
     
         3 . The system of  claim 1  wherein the first electronic label device is configured to transmit a user input received at a first electronic display of the first electronic label device to a first electronic display of a first package, of the first plurality of packages, and to a first electronic display of the second electronic label device, wherein the second electronic label device transmits the user input to a first electronic display of a first package, of the second plurality of packages 
     
     
         4 . The system of  claim 1  wherein each of the first and second plurality of packages encapsulates a product, the product comprising a display screen. 
     
     
         5 . The system of  claim 4  wherein the first electronic label device sends an activation trigger to the display screen of the product. 
     
     
         6 . The system of  claim 1 , wherein the first electronic label device sends an activation trigger upon a user interacting with one of the electronic displays. 
     
     
         7 . The system of  claim 6 , wherein the user interacts with a display screen of the one of the electronic displays. 
     
     
         8 . The system of  claim 1  wherein the first electronic label device sends an activation trigger upon detecting a presence of a user through a proximity sensor. 
     
     
         9 . The system of  claim 1 , wherein the first electronic label device outputs a streaming video to the continuous display upon detecting a presence of a user through a proximity sensor. 
     
     
         10 . The system of  claim 1  wherein the continuous display is configured to be altered to direct a user to one or more items stored on a computing device of the user. 
     
     
         11 . A merchandise display system comprising:
 a plurality of shelves, each shelf comprising a shelf digital display positioned along an edge of a shelf of a retailer to form a plurality of shelf digital displays;   a plurality of packages placed on the plurality of shelves, each package having a package digital display to form a plurality of package digital displays;   wherein the plurality of shelf digital displays and the plurality of package digital displays are configured to form a continuous display, wherein the continuous display is configured to form a uniform display to display one of price, advertisements, or messaging,   wherein the plurality of packages have multiple surfaces and each of the surfaces have a package digital display such that each of the plurality of packages can be placed on the shelf in any orientation to form part of the continuous display; and   wherein a first shelf digital display, of the plurality of shelf digital displays, is configured to transmit a user input received at the first shelf digital display to a first package digital display of the plurality of package digital displays.   
     
     
         12 . The merchandise display system of  claim 11  wherein the package digital displays comprise e-ink. 
     
     
         13 . The merchandise display system of  claim 11  wherein power is sent over the air through the plurality of shelves to the plurality of shelf digital displays. 
     
     
         14 . The merchandise display system of  claim 11  wherein the plurality of shelves are configured to interact with the plurality of packages. 
     
     
         15 . The merchandise display system of  claim 11  wherein the plurality of shelves define a front and a rear and wherein a group of front most packages are determined from the plurality of packages and wherein the group of front most packages are configured to form the continuous display. 
     
     
         16 . The merchandise display system of  claim 11  wherein one or more of the plurality of shelf digital displays are configured to be altered to direct a user to one or more items stored on a computing device of the user.