Securely bridging advertising identifiers for targeted advertising

Abstract

Aspects of the subject disclosure may include, for example, a mobile device gateway that receives an HTTP POST message including an advertising identifier from a mobile device, determining whether a uniform resource locator of the HTTP POST message is on a list of URLs for data management platforms; and routing the HTTP POST message to the Internet responsive to determining that the URL of the HTTP POST message is not on the list of URLs for data management platforms. Other embodiments are disclosed.

What is claimed is: 
     
         1 . A method, comprising:
 receiving, by a system comprising a processor, a Hypertext Transfer Protocol (HTTP) POST message from a mobile device, wherein the HTTP POST message comprises an advertising identifier;   determining, by the system, whether a uniform resource locator (URL) of the HTTP POST message is on a list of URLs of data management platforms;   inserting, by the system, a trusted identifier for a subscriber using the mobile device into the HTTP POST message responsive to determining that the URL of the HTTP POST message is for a data management platform on the list of URLs of data management platforms; and   sending, by the system, the HTTP POST message to the data management platform through an Internet, wherein the sending enables the data management platform to receive the HTTP POST message and create a database record associating the subscriber with the advertising identifier based on the trusted identifier.   
     
     
         2 . The method of  claim 1 , further comprising encrypting, by the system, the trusted identifier before inserting the trusted identifier into the HTTP POST message. 
     
     
         3 . The method of  claim 1 , wherein the HTTP POST message further comprises advertising impression data. 
     
     
         4 . The method of  claim 1 , wherein the sending further enables the data management platform to build an audience selection profile. 
     
     
         5 . The method of  claim 4 , wherein the audience selection profile is based on subscriber demographic data. 
     
     
         6 . The method of  claim 5 , wherein the subscriber demographic data includes age, gender, ethnicity, or a combination thereof. 
     
     
         7 . The method of  claim 4 , wherein the audience selection profile is based on subscriber television viewing habits. 
     
     
         8 . The method of  claim 7 , wherein the subscriber television viewing habits include genre, program, channel, or a combination thereof. 
     
     
         9 . The method of  claim 4 , wherein the audience selection profile is based on subscriber location. 
     
     
         10 . The method of  claim 9 , wherein the subscriber location includes home, work away, or a combination thereof. 
     
     
         11 . The method of  claim 4 , wherein the audience selection profile does not include the trusted identifier, a subscriber name, or any data that can be used to identify the subscriber. 
     
     
         12 . A device, comprising:
 a processing system including a processor; and   a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:   obtaining a Hypertext Transfer Protocol (HTTP) POST message from a mobile device, wherein the HTTP POST message comprises an advertising identifier;   identifying whether a uniform resource locator (URL) of the HTTP POST message is on a list of URLs of data management platforms;   inserting a trusted identifier for a subscriber associated with the mobile device into the HTTP POST message responsive to identifying that the URL of the HTTP POST message is for a data management platform on the list of URLs of data management platforms; and   transmitting the HTTP POST message to the data management platform through an Internet, wherein the transmitting enables the data management platform to create a database record associating the subscriber with the advertising identifier based on the trusted identifier.   
     
     
         13 . The device of  claim 12 , wherein the operations further comprise encrypting the trusted identifier before inserting the trusted identifier into the HTTP POST message. 
     
     
         14 . The device of  claim 12 , wherein the HTTP POST message further comprises advertising impression data. 
     
     
         15 . The device of  claim 12 , wherein the transmitting further enables the data management platform to build an audience selection profile. 
     
     
         16 . The device of  claim 15 , wherein the audience selection profile is based on subscriber demographic data. 
     
     
         17 . A non-transitory machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
 receiving a Hypertext Transfer Protocol (HTTP) POST message from a mobile device, wherein the HTTP POST message comprises an advertising identifier and advertising impression data;   determining that a uniform resource locator (URL) of the HTTP POST message is on a list of URLs of data management platforms;   inserting a trusted identifier for a subscriber using the mobile device into the HTTP POST message responsive to the determining that the URL of the HTTP POST message is for a data management platform on the list of URLs of data management platforms; and   providing the HTTP POST message to the data management platform through an Internet, wherein the providing enables the data management platform to create a database record associating the subscriber with the advertising identifier, the advertising impression data, or a combination thereof based on the trusted identifier.   
     
     
         18 . The non-transitory machine-readable medium of  claim 17 , wherein the operations further comprise encrypting the trusted identifier before inserting the trusted identifier into the HTTP POST message. 
     
     
         19 . The non-transitory machine-readable medium of  claim 17 , wherein the providing further enables the data management platform to build an audience selection profile. 
     
     
         20 . The non-transitory machine-readable medium of  claim 19 , wherein the audience selection profile is based on subscriber demographic data.