US2021334831A1PendingUtilityA1

System and method of identifying audience demographics and delivering relative content to audience

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Assignee: ESD TECH INCPriority: Apr 23, 2020Filed: Apr 16, 2021Published: Oct 28, 2021
Est. expiryApr 23, 2040(~13.7 yrs left)· nominal 20-yr term from priority
Inventors:Marc Thomas Mclean
H04L 65/61G06V 40/173G06V 40/168G06V 40/178G06Q 30/0204G06K 9/00295H04L 65/4069
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Claims

Abstract

A system and method is disclosed for identifying demographics of an audience (e.g., customers, shoppers and the like) using machine learning and delivering relative content to the audience. In one embodiment, a processing unit receives images and/or audio of an audience and uses a machine learning logic to identify audience demographical characteristics. Demographical characteristics are used to select and deliver audio entertainment, and/or audio information, and/or visual entertainment and/or visual information to the audience that is relevant to the audience. In other embodiments, demographic information is used to analyze audience or customer demographics based on time periods (hour, day, week, etc.), location(s), and/or point of sale data.

Claims

exact text as granted — not AI-modified
What is claimed: 
     
         1 . A system for delivering media content to a location comprising:
 a camera for capturing image data in a geographic location;   logic for extracting facial information from the captured image data;   logic for inferring demographic information from the facial information;   logic for selecting at least one type of media based on the inferred demographic information; and   logic for outputting the selected media to the geographic location.   
     
     
         2 . The system of  claim 1  wherein the logic for inferring demographic information comprises logic for determining an age associated with the facial information. 
     
     
         3 . The system of  claim 1  wherein the logic for inferring demographic information comprises logic for determining a year associated with a predetermined age based on the facial information. 
     
     
         4 . The system of  claim 1  wherein the logic for selecting at least one type of media comprises logic for selecting at least one song based on a year associated with a predetermined age related to the facial information. 
     
     
         5 . The system of  claim 1  wherein the logic for selecting at least one type of media comprises logic for determining if the selected media has already been delivered to the geographic location within a predetermined time period. 
     
     
         6 . The system of  claim 1  wherein the logic for selecting at least one type of media comprises logic for determining if the facial information has changed within a predetermined time limit and modifying the selected media based on a change. 
     
     
         7 . The system of  claim 1  wherein the logic for selecting at least one type of media comprises logic for ordering a plurality of facial information and selecting media based on the order. 
     
     
         8 . The system of  claim 1  wherein the logic for selecting at least one type of media comprises logic for randomly selecting the media when the captured image data does not contain extractable facial information. 
     
     
         9 . The system of  claim 1  wherein the logic for extracting facial information from the captured image data comprises logic for deleting duplicate facial information. 
     
     
         10 . The system of  claim 1  wherein the geographic location comprises a retail establishment. 
     
     
         11 . The system of  claim 1  further including logic for generating at least one demographic data display having a visual graphic representing the demographic data. 
     
     
         12 . The system of  claim 1  further including logic for generating at least one display having a point of sale and demographic data graphic. 
     
     
         13 . A system comprising:
 an audience capture and presentation system having:
 at least one camera for capturing image data at a geographic location; 
 logic for extracting facial information from the captured image data; and 
 at least one output device for outputting media to the geographic location; 
   a demographic inferencing and content delivery system having:
 logic for inferring demographic information from the facial information; 
 logic for selecting at least one type of media based on the inferred demographic information; and 
 logic for outputting the selected media to audience capture and presentation system. 
   
     
     
         14 . The system of  claim 13  wherein the logic for inferring demographic information comprises logic for determining a year associated with a predetermined age based on the facial information. 
     
     
         15 . The system of  claim 13  wherein the logic for selecting at least one type of media comprises logic for selecting at least one song based on a year associated with a predetermined age related to the facial information. 
     
     
         16 . The system of  claim 13  wherein the logic for selecting at least one type of media comprises logic for ordering a plurality of facial information and selecting media based on the order. 
     
     
         17 . The system of  claim 13  wherein the logic for selecting at least one type of media comprises logic for randomly selecting the media when the captured image data does not contain extractable facial information. 
     
     
         18 . The system of  claim 13  further including logic for generating at least one demographic data display having a visual graphic representing the demographic data. 
     
     
         19 . The system of  claim 13  further including logic for generating at least one display having a point of sale and demographic data graphic. 
     
     
         20 . A method for delivering media content to a geographic location comprising:
 capturing image data in a geographic location;   extracting facial information from the captured image data;   inferring demographic information from the facial information;   selecting at least one type of media based on the inferred demographic information; and   outputting the selected media to the geographic location.   
     
     
         21 . The method of  claim 20  wherein the step of inferring demographic information comprises determining a year associated with a predetermined age based on the facial information. 
     
     
         22 . The method of  claim 20  wherein the step of selecting at least one type of media comprises selecting at least one song based on a year associated with a predetermined age related to the facial information. 
     
     
         23 . The method of  claim 20  wherein the step of selecting at least one type of media comprises ordering a plurality of facial information and selecting media based on the order. 
     
     
         24 . The method of  claim 20  wherein the step of selecting at least one type of media comprises randomly selecting the media when the captured image data does not contain extractable facial information. 
     
     
         25 . The method of  claim 20  further including the step of generating at least one demographic data display having a visual graphic representing the demographic data. 
     
     
         26 . The method of  claim 20  further including logic for generating at least one display having a point of sale and demographic data graphic.

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