Location-based bid modifiers

Abstract

Systems and methods for determining location-based bid modifier suggestions include determining a content placement cost based in part on a likelihood of a user that has entered a physical establishment completing a transaction, an average transaction amount for the establishment, and an expected return on investment (ROI). A location-based bid modifier may be determined using the computed cost and a base bid amount. In some implementations, the location-based bid modifier may also be based on a probability model that models the probability of the user visiting the establishment.

1 .- 20 . (canceled) 
     
     
         21 . A system to select content based on vehicle location, comprising:
 at least one server having one or more processors coupled with memory, the at least one server to:
 receive, from a device in a vehicle, data indicating a location of the vehicle; 
 determine, responsive to receipt of the data, to execute a content selection process to select content for presentation via the device in the vehicle; 
 identify a location of a physical point associated with a content provider; 
 generate a selection parameter for the content provider based on the location of the vehicle and the location of the physical point; 
 select, in accordance with the content selection process, a content item based on the selection parameter for the content provider; and 
 provide the content item to the device in the vehicle for presentation. 
   
     
     
         22 . The system of  claim 21 , comprising the at least one server to:
 determine, based on the location of the vehicle and the location of the physical point, a spatio-temporal relationship between the location of the vehicle and the location of the physical point; and   generate the selection parameter for the content provider based on the spatio-temporal relationship between the location of the vehicle and the location of the physical point.   
     
     
         23 . The system of  claim 22 , comprising the spatio-temporal relationship comprising at least one of an estimated travel distance via a path between the vehicle and the physical point, an estimated travel time via the path from the location of the vehicle to the location of the physical point, or a direct distance between the location of the vehicle to the location of the physical point. 
     
     
         24 . The system of  claim 21 , comprising the at least one server to:
 identify a path for the vehicle from the location of the vehicle to arrive the location of the physical point; and   generate the selection parameter for the content provider based on a characteristic of the path from the location of the vehicle to the location of the physical point.   
     
     
         25 . The system of  claim 21 , comprising the at least one server to:
 identify a constraint on the location of the vehicle associated with the device to which to provide content from the content provider; and   generate the selection parameter for the content provider based on the constraint.   
     
     
         26 . The system of  claim 21 , comprising the at least one server to
 determine, based on the location of the vehicle, a likelihood of a user of the device to visit the physical point associated with the content provider; and   generate the selection parameter for the content provider based on the likelihood of the user to visit the physical point.   
     
     
         27 . The system of  claim 21 , comprising the at least one server to:
 identify one or more keywords from a voice input acquired via a microphone connected with the device; and   generate the selection parameter for the content provider based on the one or more keywords identified from the voice input.   
     
     
         28 . The system of  claim 21 , comprising the at least one server to:
 identify a characteristic related to the physical point associated with the content provider; and   generate the selection parameter for the content provider based on the characteristic related to the physical point.   
     
     
         29 . The system of  claim 21 , comprising the at least one server to determine that the device is in the vehicle based on the data received from the device. 
     
     
         30 . The system of  claim 21 , comprising the at least one server to receive, via a navigation program on the device, the data indicating the location of the vehicle. 
     
     
         31 . A method of selecting content based on vehicle location, comprising:
 receiving, by at least one server, from a device in a vehicle, data indicating a location of the vehicle;   determining, by the at least one server, responsive to receipt of the data, to execute a content selection process to select content for presentation via the device in the vehicle;   identifying, by the at least one server, a location of a physical point associated with a content provider;   generating, by the at least one server, a selection parameter for the content provider based on the location of the vehicle and the location of the physical point;   selecting, by the at least one server, in accordance with the content selection process, a content item based on the selection parameter for the content provider; and   providing, by the at least one server, the content item to the device in the vehicle for presentation.   
     
     
         32 . The method of  claim 31 , comprising
 determining, by the at least one server, based on the location of the vehicle and the location of the physical point, a spatio-temporal relationship between the location of the vehicle and the location of the physical point; and   generating, by the at least one server, the selection parameter for the content provider based on the spatio-temporal relationship between the location of the vehicle and the location of the physical point.   
     
     
         33 . The method of  claim 31 , comprising the spatio-temporal relationship comprising at least one of an estimated travel distance via a path between the vehicle and the physical point, an estimated travel time via the path from the location of the vehicle to the location of the physical point, or a direct distance between the location of the vehicle to the location of the physical point. 
     
     
         34 . The method of  claim 31 , comprising
 identifying, by the at least one server, a path for the vehicle from the location of the vehicle to arrive the location of the physical point; and   generating, by the at least one server, the selection parameter for the content provider based on a characteristic of the path from the location of the vehicle to the location of the physical point.   
     
     
         35 . The method of  claim 31 , comprising
 identifying, by the at least one server, a constraint on the location of the vehicle associated with the device to which to provide content from the content provider; and   generating, by the at least one server, the selection parameter for the content provider based on the constraint.   
     
     
         36 . The method of  claim 31 , comprising
 determining, by the at least one server, based on the location of the vehicle, a likelihood of a user of the device to visit the physical point associated with the content provider; and   generating, by the at least one server, the selection parameter for the content provider based on the likelihood of the user to visit the physical point.   
     
     
         37 . The method of  claim 31 , comprising
 identifying, by the at least one server, one or more keywords from a voice input acquired via a microphone connected with the device; and   generating, by the at least one server, the selection parameter for the content provider based on the one or more keywords identified from the voice input.   
     
     
         38 . The method of  claim 31 , comprising
 identifying, by the at least one server, a characteristic related to the physical point associated with the content provider; and   generating, by the at least one server, the selection parameter for the content provider based on the characteristic related to the physical point.   
     
     
         39 . The method of  claim 31 , comprising determining, by the at least one server, that the device is in the vehicle based on the data received from the device. 
     
     
         40 . The method of  claim 31 , comprising receiving, by the at least one server, via a navigation program on the device, the data indicating the location of the vehicle.