System and method for optimizing an observation campaign in response to observed real-world data

Abstract

Systems, apparatuses, and methods for improving an observation campaign in response analytical data collected form observations. An observation campaign may be a set of campaign parameters designed to incentivize observers of real-world data to collect and send electronic communication of the collected real-world data to the observation platform. By analyzing the collected real-world data against one or more defined metrics, one or more parameters of the observation campaign may be changed in an effort to improve the collection of the real-world data. Further, the improved set of observation campaign parameters may be used to establish or improve observation campaign templates as well as improving similar bit unrelated observation campaign.

That which is claimed is: 
     
         1 . A computer-based method, comprising:
 receiving an electronic communication from one or more remote computing devices, each electronic communication including real-world data corresponding to at least one parameter that is part of an observation campaign to collect real-world data, the parameters of the real-world campaign stored in a memory and accessible by observation applications executing on the one or more remote computing devices;   analyzing the received real-world data against a metric corresponding to one or more parameters of the observation campaign; and   changing one or more parameters of the observation campaign stored in the memory in response to the received real-world data.   
     
     
         2 . The computer-based method of  claim 1 , further comprising updating the observation applications executing on the one or more remote computing devices in response to changing one or more parameters. 
     
     
         3 . The computer-based method of  claim 1 , further comprising establishing the parameters of the observation campaign at a server computer executing an observation campaign platform such that a campaign coordinator sets initial parameters of the observation campaign. 
     
     
         4 . The computer-based method of  claim 1 , further comprising establishing the metrics of the parameters of the observation campaign at a server computer executing an observation campaign platform such that a campaign coordinator sets initial metrics of the parameters of the observation campaign. 
     
     
         5 . The computer-based method of  claim 1 , further comprising receiving real-world data until a threshold is met prior to analyzing the collected real-world data against the metric. 
     
     
         6 . The computer-based method of  claim 5 , wherein the threshold further comprises a threshold amount of collected real-world data. 
     
     
         7 . The computer-based method of  claim 5 , wherein the threshold further comprises a threshold amount of time for collecting real-world data. 
     
     
         8 . The computer-based method of  claim 5 , further comprising resetting the threshold if the analysis of the collected real-world data results in changing one or more parameters in the observation campaign. 
     
     
         9 . An observation campaign platform executing on one or more networked computers having one or more processors for executing computer instructions, the observation campaign platform comprising:
 an observation coordination module configured to execute instructions for establishing an observation campaign having one or more parameters for collecting real-world data;   a data store coupled to the observation campaign module and configured to store the one or more parameters of the observation campaign;   a communication module coupled to the observation campaign module and configured to receive electronic communications from remote computing devices, the electronic communication including collected real-world data corresponding to the observation campaign;   an analysis module coupled to the observation campaign module and configured to analyze the received real-world data against a metric corresponding to one or more parameters of the observation campaign; and   an update module coupled to the observation campaign module and configured to change one or more parameters of the observation campaign stored in the data store in response to the analyzing of the real-world data.   
     
     
         10 . The observation campaign platform of  claim 9 , wherein the collected real-world data comprises a digital image. 
     
     
         11 . The observation campaign platform of  claim 9 , wherein the one or more parameters further comprise one of the group including: total cost outlay, total cost per observation, total number of observations, minimum observations, maximum observations, time limit for observations, time frame for observations, geographic limitation on observations, demographic limitation on observation, observer reputation score limitations, data quality parameters, image quality parameters, lockout parameters, exclusivity parameters, and failure parameters. 
     
     
         12 . The observation campaign platform of  claim 9 , wherein the metric comprises a success rate for observations. 
     
     
         13 . The observation campaign platform of  claim 9 , wherein the metric comprises a failure rate for observations. 
     
     
         14 . The observation campaign platform of  claim 9 , wherein the metric comprises a data collection rate. 
     
     
         15 . The observation campaign platform of  claim 9 , wherein the metric comprises a geographic region perimeter. 
     
     
         16 . The observation campaign platform of  claim 9 , wherein the metric comprises a clustering of time of observations. 
     
     
         17 . The observation campaign platform of  claim 9 , wherein the metric comprises a clustering of geographic locations of observations. 
     
     
         18 . A cloud-based multi-user observation computing system, comprising:
 a plurality of mobile computing devices each executing an observation application configured to communicate with one or more networked computers hosting observation opportunities;   a cloud-based observation platform executing on the one or more networked computers, the observation campaign platform including:
 an observation coordination module configured to execute instructions for establishing an observation campaign having one or more parameters for collecting real-world data; 
 a data store coupled to the observation campaign module and configured to store the one or more parameters of the observation campaign; 
 a communication module coupled to the observation campaign module and configured to receive electronic communications from remote computing devices, the electronic communication including collected real-world data corresponding to the observation campaign; 
 an analysis module coupled to the observation campaign module and configured to analyze the received real-world data against a metric corresponding to one or more parameters of the observation campaign; and 
 an update module coupled to the observation campaign module and configured to change one or more parameters of the observation campaign stored in the data store in response to the analyzing of the real-world data. 
   
     
     
         19 . A cloud-based multi-user observation computing system of  claim 18 , wherein the observation campaign platform further comprises an update module coupled to the observation campaign module and configured to send electronic communications to the plurality of mobile computing device with updates to the parameters of the observation campaign in response to changing one or parameters of the observation campaign. 
     
     
         20 . A cloud-based multi-user observation computing system of  claim 18 , wherein the observation campaign platform further comprises a template module configured to assimilate collected real-world data to generates one or more observation campaign templates having one or more parameters based on one or more metrics.