Location-based achievements framework

Abstract

A method of encouraging actions by users with respect to a game networking system is disclosed. An indication of a presence of a user of a game networking system at a physical location is received. An opportunity for the user to perform an action within a game associated with the game networking system to obtain an achievement pertaining to the game is identified. The availability of the opportunity is triggered based on the presence of the user at the physical location. A notification to the user of information pertaining to the opportunity is communicated.

1 . (canceled) 
     
     
         2 . A system comprising:
 one or more computer processors;   one or more computer memories;   a set of instructions stored in the one or more computer memories, the set of instructions configuring the one or more computer processors to perform operations comprising:   receiving a communication from a client device, the communication including an indication of a presence of the client device at a physical location;   identifying an opportunity for a target user of the client device to earn an achievement, the opportunity selected from a plurality of opportunities based on an activity previously performed by the target user with respect to a game networking system while the target user was previously present at the location or a success rate of the opportunity with respect to influencing an activity of another user of the game networking system while the other user was previously present at the location; and   based on a combination of the receiving of the indication of the presence of the client device and the identifying of the opportunity for the target user, communicating a notification pertaining to the opportunity for presentation on the client device.   
     
     
         3 . The system of  claim 2 , wherein the other user is selected based on a history of activities the other user having a similarity to a history of activities as the target user. 
     
     
         4 . The system of  claim 2 , wherein the selecting is further alternatively based on a determination that a time of the presence of the client device at the location corresponds to a time at which the target user has a likelihood of performing the activity. 
     
     
         5 . The system of  claim 2 , wherein the selecting is further alternatively based on a relevance or an importance of the achievement to the target user. 
     
     
         6 . The system of  claim 7 , wherein the achievement is configured to be offered to the target user and the other user only while they are present at the physical location. 
     
     
         7 . The system of  claim 2 , wherein the physical location is a micro location within a macro location. 
     
     
         8 . The system of  claim 2 , further comprising, based on the target user earning the achievement, providing a graphical representation of the achievement for presentation in a user interface of the client device. 
     
     
         9 . A method comprising:
 receiving a communication from a client device, the communication including an indication of a presence of the client device at a physical location;   identifying an opportunity for a target user of the client device to earn an achievement, the opportunity selected from a plurality of opportunities based on an activity previously performed by the target user with respect to a game networking system while the target user was previously present at the location or a success rate of the opportunity with respect to influencing an activity of another user of the game networking system while the other user was previously present at the location; and   based on a combination of the receiving of the indication of the presence of the client device and the identifying of the opportunity for the target user, communicating a notification pertaining to the opportunity for presentation on the client device.   
     
     
         10 . The method of  claim 9 , wherein the other user is selected based on a history of activities the other user having a similarity to a history of activities as the target user. 
     
     
         11 . The method of  claim 9 , wherein the selecting is further alternatively based on a determination that a time of the presence of the client device at the location corresponds to a time at which the target user has a likelihood of performing the activity. 
     
     
         12 . The method of  claim 9 , wherein the selecting is further alternatively based on a relevance or an importance of the achievement to the target user. 
     
     
         13 . The method of  claim 9 , wherein the achievement is configured to be offered to the target user and the other user only while they are present at the physical location. 
     
     
         14 . The method of  claim 9 , wherein the physical location is a micro location within a macro location. 
     
     
         15 . The method of  claim 9 , further comprising, based on the target user earning the achievement, providing a graphical representation of the achievement for presentation in a user interface of the client device. 
     
     
         16 . A non-transitory computer-readable storage medium storing a set of instructions that, when executed by one or more computer processors, causes the one or more computer processors to perform operations, the operations comprising:
 receiving a communication from a client device, the communication including an indication of a presence of the client device at a physical location;   identifying an opportunity for a target user of the client device to earn an achievement, the opportunity selected from a plurality of opportunities based on an activity previously performed by the target user with respect to a game networking system while the target user was previously present at the location or a success rate of the opportunity with respect to influencing an activity of another user of the game networking system while the other user was previously present at the location; and   based on a combination of the receiving of the indication of the presence of the client device and the identifying of the opportunity for the target user, communicating a notification pertaining to the opportunity for presentation on the client device.   
     
     
         17 . The non-transitory computer-readable storage medium of  claim 16 , wherein the other user is selected based on a history of activities the other user having a similarity to a history of activities as the target user. 
     
     
         18 . The non-transitory computer-readable storage medium of  claim 16 , wherein the selecting is further alternatively based on a determination that a time of the presence of the client device at the location corresponds to a time at which the target user has a likelihood of performing the activity. 
     
     
         19 . The non-transitory computer-readable storage medium of  claim 16 , wherein the selecting is further alternatively based on a relevance or an importance of the achievement to the target user. 
     
     
         20 . The non-transitory computer-readable storage medium of  claim 16 , wherein the achievement is configured to be offered to the target user and the other user only while they are present at the physical location. 
     
     
         21 . The non-transitory computer-readable storage medium of  claim 16 , wherein the physical location is a micro location within a macro location.