Systems and methods for providing an enhanced shopping experience including executable transactions and content delivery

Abstract

Systems, methods and apparatus for providing, operating and conducting an application for facilitating transactions displayed with the display of content relating to the subject matter of the transactions.

1 - 10 . (canceled) 
     
     
         11 . A computer-implemented method comprising:
 causing display of video content on a display screen, wherein the video content is associated with a duration of play;   determining one or more goods or services previously associated with a preset time within the duration of play at which content related to the one or more goods or services are depicted within the video content;   causing display on the display screen, at the preset time during playback of the video content, of one or more selectable items for selection by a user, wherein the one or more selectable items appear over a portion of the video content during playback of a subset of the duration of play of the video content, wherein each of the one or more selectable items represents a different executable transaction of one or more executable transactions for purchasing the one or more goods or services previously associated with the video content;   receiving indication of a user selection of a first selectable item displayed on the display screen during playback of the video content, wherein the user selection does not redirect the user from the video content and does not stop playback of the video content; and   responsive to receipt of the indication of the user selection and while the video content continues to play and be displayed on the display screen, executing a first executable transaction associated with the first selectable item, wherein the executing the first executable transaction comprises initiating purchase by the user of a good or service associated with the first selectable item, wherein the purchase is initiated without redirecting the user from the video content and without stopping playback of the video content.   
     
     
         12 . The computer-implemented method of  claim 11 , wherein the preset time is stored in a stream object that comprises at least a universally unique identifier (UUID), a source of the video content, a list of products to be presented in association with the video content, and associated start and end times within the video content for presenting information regarding each product in the list of products. 
     
     
         13 . The computer-implemented method of  claim 11 , wherein the video content is displayed in at least one of an application or a website presented on a user device, and wherein initiating the purchase without redirecting the user from the video content comprises fully executing a purchase transaction without redirecting the user device from the application or the website to any other application or other website. 
     
     
         14 . The computer-implemented method of  claim 11 , wherein causing display of the one or more selectable items comprises causing display of at least one of an image or a description of a good or service. 
     
     
         15 . The computer-implemented method of  claim 11  further comprising causing display of a countdown timer for the first selectable item indicating a limited preset duration within the video content during which the first executable transaction is available to be executed. 
     
     
         16 . The computer-implemented method of  claim 11 , wherein the one or more selectable items appear as partially transparent over the video content. 
     
     
         17 . The computer-implemented method of  claim 11 , wherein two or more selectable items are displayed in order of appearance specified in stored data associated with the video content, such that each successively displayed selectable item appears above a previously displayed selectable item. 
     
     
         18 . The computer-implemented method of  claim 11 , wherein each of the one or more executable transactions are further associated in stored data with an end time during the duration of play, wherein the end time represents a time during playback of the video content at which a corresponding executable transaction is no longer available for user selection. 
     
     
         19 . A system comprising:
 at least one processor; and   at least one memory device that stores a plurality of instructions that, when executed by the at least one processor, cause the at least one processor to:
 cause display of video content on a display screen, wherein the video content is associated with a duration of play; 
 determine one or more goods or services previously associated with a preset time within the duration of play at which content related to the one or more goods or services are depicted within the video content; 
 cause display on the display screen, at the preset time during playback of the video content, of one or more selectable items for selection by a user, wherein the one or more selectable items appear over a portion of the video content during playback of a subset of the duration of play of the video content, wherein each of the one or more selectable items represents a different executable transaction of one or more executable transactions for purchasing the one or more goods or services previously associated with the video content; 
 receive indication of a user selection of a first selectable item displayed on the display screen during playback of the video content, wherein the user selection does not redirect the user from the video content and does not stop playback of the video content; and 
 responsive to receipt of the indication of the user selection and while the video content continues to play and be displayed on the display screen, execute a first executable transaction associated with the first selectable item, wherein the executing the first executable transaction comprises initiating purchase by the user of a good or service associated with the first selectable item, wherein the purchase is initiated without redirecting the user from the video content and without stopping playback of the video content. 
   
     
     
         20 . The system of  claim 19 , wherein the preset time is stored in a stream object that comprises at least a universally unique identifier (UUID), a source of the video content, a list of products to be presented in association with the video content, and associated start and end times within the video content for presenting information regarding each product in the list of products. 
     
     
         21 . The system of  claim 19 , wherein the video content is displayed in at least one of an application or a website presented on a user device, and wherein initiating the purchase without redirecting the user from the video content comprises fully executing a purchase transaction without redirecting the user device from the application or the website to any other application or other website. 
     
     
         22 . The system of  claim 19 , wherein causing display of the one or more selectable items comprises causing display of at least one of an image or a description of a good or service. 
     
     
         23 . The system of  claim 19 , wherein the plurality of instructions further cause the at least one processor to cause display of a countdown timer for the first selectable item indicating a limited preset duration within the video content during which the first executable transaction is available to be executed. 
     
     
         24 . The system of  claim 19 , wherein the one or more selectable items appear as partially transparent over the video content. 
     
     
         25 . The system of  claim 19 , wherein two or more selectable items are displayed in order of appearance specified in stored data associated with the video content, such that each successively displayed selectable item appears above a previously displayed selectable item. 
     
     
         26 . The system of  claim 19 , wherein each of the one or more executable transactions are further associated in stored data with an end time during the duration of play, wherein the end time represents a time during playback of the video content at which a corresponding executable transaction is no longer available for user selection.