Method, system and software for digital media presentation

Abstract

Disclosed are a system, method and software to associate attributes with digital media assets. Digital media contains specific assets, such as images, that can be replaced with other assets. The system, method and software permit the association of attributes with specific assets. The association of attributes and assets enables the provision of content that is enhanced and more impacting for a user.

What is claimed is: 
     
         1 . A system for presenting a customized experience to a user based on social network information reflecting the user's affinities, the system comprising:
 a digital asset repository storing a plurality of digital media assets;   a user profile repository storing a user profile including one or more user attributes associated with the user; and   a server coupled to the digital asset repository and the user profile repository; said server programmed to:   (i) select from the digital asset repository, based on the user profile associated with the user, a first set of digital media assets to serve via a network to the user;   (ii) receive a social network attribute associated with the user, said social network attribute indicative of an affinity of the user and based on the user's interaction with a member of an online community;   (iii) receive a user interaction attribute associated with the user, said user interaction attribute indicative of an affinity of the user and based on the user's interaction with the first set of digital media assets;   (iv) update the user profile associated with the user based on at least one of the received social network attribute and the received user interaction attribute; and   (v) select from the digital asset repository, based on the updated user profile associated with the user, a second set of digital media assets to serve via the network to the user.   
     
     
         2 . The system of  claim 1  wherein the digital asset repository comprises a computer readable storage medium. 
     
     
         3 . The system of  claim 1  wherein the user profile repository comprises a computer readable storage medium. 
     
     
         4 . The system of  claim 1  wherein one of the digital asset repository and the user profile repository comprises a relational database. 
     
     
         5 . The system of  claim 4  wherein both of the digital asset repository and the user profile repository comprises a relational database. 
     
     
         6 . The system of  claim 1  wherein the server is further programmed to transmit the first set of digital media assets to the user. 
     
     
         7 . The system of  claim 1  wherein the server is further programmed to transmit the second set of digital media assets to the user via a network. 
     
     
         8 . The system of  claim 1  wherein the server is a central server comprising processing resources to select the second set of digital media assets. 
     
     
         9 . The system of  claim 8  wherein the server is further programmed to select the second set of digital media assets to focus the experience of the user. 
     
     
         10 . The system of  claim 1  wherein the server is further programmed to update the user profile associated with the user based on both of the received social network attribute and the received user interaction attribute.