Method and apparatus for provisioning secondary content based on primary content

Abstract

Aspects of the subject disclosure may include, for example, identifying a region of interest included in a plurality of candidate regions of interest associated with a presentation of a first content item on a user equipment, wherein the first content item includes a panoramic video, comparing first metadata associated with the region of interest to a plurality of metadata associated with a plurality of secondary content items, responsive to the comparing, identifying a second content item included in the plurality of secondary content items, wherein the identifying of the second content item is based on a distance between the first metadata and second metadata associated with the second content item being less than a threshold, and transmitting the second content item to the user equipment responsive to the identifying of the second content item. Other embodiments are disclosed.

What is claimed is: 
     
         1 . A device, comprising:
 a processing system including a processor; and   a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:   transmitting a portion of a first content item to a communication device;   obtaining an identification of a region of interest associated with a playback of the portion of the first content item;   obtaining first metadata associated with the portion of the first content item responsive to obtaining the identification of the region of interest;   analyzing the first metadata relative to a plurality of secondary metadata associated with a plurality of secondary content items;   identifying a secondary content item included in the plurality of secondary content items based on the analyzing; and   transmitting the secondary content item to the communication device.   
     
     
         2 . The device of  claim 1 , wherein the first content item includes a panoramic video. 
     
     
         3 . The device of  claim 1 , wherein the playback of the portion of the first content item occurs at the communication device. 
     
     
         4 . The device of  claim 1 , wherein the playback of the portion of the first content item occurs at a second communication device that is coupled to the communication device. 
     
     
         5 . The device of  claim 1 , wherein the operations further comprise:
 identifying a user of the communication device; and   customizing the secondary content item based on the identifying of the user, resulting in a customized secondary content item,   wherein the transmitting of the secondary content item comprises transmitting the customized secondary content item.   
     
     
         6 . The device of  claim 5 , wherein the customizing of the secondary content item based on the identifying of the user comprises anonymizing information associated with the user included in the secondary content item. 
     
     
         7 . The device of  claim 1 , wherein the operations further comprise:
 identifying a capability of the communication device; and   identifying a social media profile of a user of the communication device,   wherein the identifying of the secondary content item is further based on the identifying of the capability and the identifying of the social media profile.   
     
     
         8 . A machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
 transmitting a portion of a first content item to a user equipment, wherein the first content item includes a panoramic video;   obtaining an identification of a region of interest associated with a playback of the portion of the first content item at the user equipment;   obtaining first metadata associated with the portion of the first content item responsive to obtaining the identification of the region of interest;   analyzing the first metadata relative to a plurality of secondary metadata associated with a plurality of secondary content items;   identifying a secondary content item included in the plurality of secondary content items responsive to the analyzing; and   transmitting the secondary content item to the user equipment.   
     
     
         9 . The machine-readable medium of  claim 8 , wherein the identification of the region of interest includes an identification of a viewing direction associated with the playback of the portion of the first content item. 
     
     
         10 . The machine-readable medium of  claim 9 , wherein the identification of the region of interest includes a timestamp associated with the playback of the portion of the first content item. 
     
     
         11 . The machine-readable medium of  claim 8 , wherein the identifying of the secondary content item is based on an identification of a user of the user equipment, a credential, a profile of the user, a location of the user equipment, a date, a time, and a schedule of the user. 
     
     
         12 . The machine-readable medium of  claim 8 , wherein the analyzing includes comparing the first metadata to each of the plurality of secondary metadata to identify secondary metadata included in the plurality of secondary metadata that has a smallest difference relative to the first metadata, and wherein the secondary metadata included in the plurality of secondary metadata is associated with the secondary content item included in the plurality of secondary content items. 
     
     
         13 . The machine-readable medium of  claim 8 , wherein the analyzing includes comparing the first metadata to each of the plurality of secondary metadata to identify secondary metadata included in the plurality of secondary metadata that has a difference from the first metadata that is less than a threshold, and wherein the secondary metadata included in the plurality of secondary metadata is associated with the secondary content item included in the plurality of secondary content items. 
     
     
         14 . The machine-readable medium of  claim 13 , wherein the analyzing includes comparing the first metadata to each of the plurality of secondary metadata to identify a second secondary metadata included in the plurality of secondary metadata that has a second difference from the first metadata that is less than the threshold, wherein the operations further comprise:
 identifying a second secondary content item included in the plurality of secondary content items responsive to the analyzing, wherein the second secondary content item is associated with the second secondary metadata; and   transmitting the second secondary content item to the user equipment.   
     
     
         15 . The machine-readable medium of  claim 8 , wherein the operations further comprise:
 embedding the secondary content item in a second portion of the first content item,   wherein the transmitting of the secondary content item to the user equipment includes transmitting the second portion of the first content item to the user equipment.   
     
     
         16 . The machine-readable medium of  claim 8 , wherein the operations further comprise:
 transmitting a second portion of the first content item to the user equipment;   obtaining an identification of a second region of interest associated with a playback of the second portion of the first content item at the user equipment, wherein the second region of interest is different from the region of interest;   obtaining second metadata associated with the second portion of the first content item responsive to obtaining the identification of the second region of interest, wherein the second metadata is different from the first metadata;   analyzing the second metadata relative to the plurality of secondary metadata associated with the plurality of secondary content items;   identifying a second secondary content item included in the plurality of secondary content items responsive to the analyzing of the second metadata relative to the plurality of secondary metadata, wherein the second secondary content item is different from the secondary content item; and   transmitting the second secondary content item to the user equipment.   
     
     
         17 . The machine-readable medium of  claim 8 , wherein the secondary content item includes a video advertisement, wherein the secondary content item includes a tag that presents an alert at the user equipment that secondary content has been received at the user equipment, and wherein the operations further comprise:
 receiving an indication of a selection of the video advertisement at the user equipment.   
     
     
         18 . A method, comprising:
 identifying, by a processing system including a processor, a region of interest included in a plurality of candidate regions of interest associated with a presentation of a first content item on a user equipment, wherein the first content item includes a panoramic video;   comparing, by the processing system, first metadata associated with the region of interest to a plurality of metadata associated with a plurality of secondary content items;   responsive to the comparing, identifying, by the processing system, a second content item included in the plurality of secondary content items, wherein the identifying of the second content item is based on a difference between the first metadata and second metadata associated with the second content item being less than a threshold; and   transmitting, by the processing system, the second content item to the user equipment responsive to the identifying of the second content item.   
     
     
         19 . The method of  claim 18 , further comprising:
 identifying, by the processing system, an object included in the region of interest based on the first metadata,   wherein the second content item includes a video advertisement associated with the object.   
     
     
         20 . The method of  claim 19 , wherein the panoramic video includes a 360-degree video, the method further comprising:
 receiving, by the processing system, a timestamp of a frame of the 360-degree video presented on the user equipment;   receiving, by the processing system, orientation information associated with the user equipment; and   determining, by the processing system, an orientation of a field of view associated with the presentation of the 360-degree video relative to a reference orientation in the 360-degree video, wherein the reference orientation is based on the orientation information, and   wherein the identifying of the object is based on the timestamp, a size of the field of view, the orientation of the field of view, and a distance from a central point of the field of view to the object.