Systems and methods for personalized timing for advertisements

Abstract

Systems and methods are provided herein for determining personalized timing for generating for display advertisements to users. Rather than an expert determining time segments of a media asset most suitable for presenting advertisements to users, the most suitable time segments in a media asset for presenting advertisements to users may be customized based on a user's profile information and/or the user's level of engagement in a media asset. The media guidance application may parse a media asset into multiple time segments and determine one or more time segments associated with metadata that matches content characteristics preferred by the user. One or more advertisements may be presented to the user in these time segments determined by the media guidance application instead of the time segments determined by the expert.

1 - 50 . (canceled) 
     
     
         51 . A method comprising:
 providing, using a control circuitry, a digital stream or video on demand (VOD) video asset to a display device for display to the user, wherein the digital stream or VOD video asset comprises the video asset;   accessing a sensor configured to capture facial expressions of the user;   retrieving, using the control circuitry, a user profile to determine that a first advertisement is currently scheduled to be displayed on the display device;   in response to the determining that the first advertisement is currently scheduled to be displayed on the display device:
 capturing facial expressions of the user by the sensor; 
 determining a current level of engagement of the user of the video asset based on the captured facial expressions of the user; 
 based on the determining that the current level of engagement of the user is lower than the threshold level of engagement, replacing the first advertisement with a second advertisement, wherein the second advertisement is different from the first advertisement. 
   
     
     
         52 . The method of  claim 51  further comprising;
 providing the second advertisement on the display device for display to the user. 
 
     
     
         53 . The method of  claim 51  wherein the first advertisement is a first type of advertisement and the second advertisement is a type of advertisement different from the first type. 
     
     
         54 . The method of  claim 53  wherein the first type of advertisement is a high cost advertisement and the second type of advertisement is a low cost advertisement. 
     
     
         55 . The method of  claim 53  further comprising:
 replacing the high cost advertisement with the low cost advertisement. 
 
     
     
         56 . The method of  claim 51  wherein the user is a first user, further comprising;
 capturing facial expression of the first user and a second user concurrently watching the video asset; 
 determining a current level of engagement of the first user and the second user of the video asset based on the captured facial expressions of the first user and the second user; and 
 replacing the first advertisement with a second advertisement based on the current level of the engagement of the first user and the second user. 
 
     
     
         57 . The method of  claim 56 , wherein the first user and the second user are concurrently watching the video asset on a same display device. 
     
     
         58 . The method of  claim 51  wherein the first advertisement is scheduled to displayed at a time segment of the video asset, and the determining further comprising determining the current level of engagement of the user of the video asset at a time prior to the time segment. 
     
     
         59 . The method of  claim 51  further comprising:
 requesting the advertisement from an advertisement source. 
 
     
     
         60 . The method of  claim 59 , wherein the advertisement source is at least one of a content source that provides the video asset, a content source that does not provide the video asset, and an online advertising database. 
     
     
         61 . A system comprising:
 a sensor configured to capture facial expressions of the user; and   a control circuitry configured to:
 provide, a digital stream or video on demand (VOD) video asset to a display device for display to the user, wherein the digital stream or VOD video asset comprises the video asset; 
 retrieve a user profile to determine that a first advertisement is currently scheduled to be displayed on the display device; 
 in response to the determining that the first advertisement is currently scheduled to be displayed on the display device:
 determine a current level of engagement of the user of the video asset based on the captured facial expressions of the user; and 
 based on determining that the current level of engagement of the user is lower than a threshold level of engagement, replace the first advertisement with a second advertisement, wherein the second advertisement is different from the first advertisement. 
 
   
     
     
         62 . The system of  claim 61  wherein the control circuitry is further configured to:
 provide the second advertisement on the display device for display to the user. 
 
     
     
         63 . The system of  claim 61  wherein the first advertisement is a first type of advertisement and the second advertisement is a type of advertisement different from the first type. 
     
     
         64 . The system of  claim 63  wherein the first type of advertisement is a high cost advertisement and the second type of advertisement is a low cost advertisement. 
     
     
         65 . The system of  claim 63  wherein the control circuitry is further configured to:
 replace the high cost advertisement with the low cost advertisement. 
 
     
     
         66 . The system of  claim 61  wherein the user is a first user, and the control circuitry is further configured to:
 capture facial expression of the first user and a second user concurrently watching the video asset; 
 determine a current level of engagement of the first user and the second user of the video asset based on the captured facial expressions of the first user and the second user; and 
 replace the first advertisement with a second advertisement based on the current level of the engagement of the first user and the second user. 
 
     
     
         67 . The system of  claim 66 , wherein the first user and the second user are concurrently watching the video asset on a same display device. 
     
     
         68 . The system of  claim 61  wherein the first advertisement is scheduled to displayed at a time segment of the video asset, and the determining further comprising determining the current level of engagement of the user of the video asset at a time prior to the time segment. 
     
     
         69 . The system of  claim 61  wherein the control circuitry is further configured to:
 request the advertisement from an advertisement source. 
 
     
     
         70 . The system of  claim 69 , wherein the advertisement source is at least one of a content source that provides the video asset, a content source that does not provide the video asset, and an online advertising database.