Generating segmented notifications in a virtual space

Abstract

A system and method for facilitating segmented notifications relating to a virtual space are disclosed. Such notifications may be segmented for different user segments within the virtual space. In some examples, the segmentation of the notification may be at least in part with respect to contents included in notification for different user segments. The content segmentation may be with respect to a communication style, pattern, format, a language expressed in, one or more culture references used and/or any other aspects related to contents that may be included in notifications for the different user segments. In some examples, the notifications may include incentive offers and may be segmented with respect to parameters of the incentive offers for presentation to the different user segments. In some implementations, transmission frequencies for transmitting notifications to the different user segments may be determined.

What is claimed is: 
     
         1 . A system for transmissions of notifications to users, wherein the transmissions are based on user parameters of the users in a virtual space in which an online game takes place, the system comprising:
 one or more physical processors configured by machine-readable instructions to:
 execute an instance of a virtual space in which the online game takes place, facilitate presentation of views of the virtual space to the users through client computing platforms that are associated with the users; 
 manage user accounts associated with the individual users, the user accounts including:
 (i) external communication media preferences, wherein the external communication media preferences define one or more electronic communication media external to the virtual space through which individual users prefer to receive the notifications, and wherein the external communication media preferences are associated with the individual users, and 
 (ii) spend rates by the individual users such that the user accounts include accounts associated with a first set of one or more users having a first range of spend rates, and accounts associated with a second set of one or more users having a second range of spend rates,
 wherein the first range and the second range of spend rates reflect average amounts spent by the individual users within the virtual space per a real-world unit of time; 
 
 automatically generate the notifications that convey information about events and/or activities within the virtual space such that a first set of notifications is generated for the first set of one or more users, and a second set of notifications is generated for the second set of one or more users, wherein the first and second set of notifications have different contents; 
 obtain frequencies at which the notifications are to be transmitted to the individual users, including:
 (i) a first frequency for transmitting the first set of notifications to the first set of one or more users, and 
 (ii) a second frequency for transmitting the second set of notifications to the second set of one or more users, wherein the first and second frequencies are different from each other; and 
 
 effectuate the transmissions of the notifications through the one or more electronic communication media external to the virtual space such that the first set of notifications is transmitted to the first set of one or more users at the first frequency and the second set of notifications is transmitted to the second set of one or more users at the second frequency, wherein the transmissions of the notifications to the individual users use the one or more electronic communication media external to the virtual space in accordance with the external communication media preferences per individual user, wherein the contents of the first and second set of notifications are different from each other. 
 
   
     
     
         2 . The system of  claim 1 , wherein generation of the contents of the first and second set of notifications is further based on one or more of a language spoken by corresponding ones of the individual users, a level of experience of corresponding ones of the individual users, a level activity associated with corresponding ones of the individual users, and a time zone associated with corresponding ones of the individual users. 
     
     
         3 . The system of  claim 1 , wherein the first and second set of notifications are generated in response to occurrence of a first trigger event that impacts both the first set of one or more users and the second set of one or more users. 
     
     
         4 . The system of  claim 1 , wherein the first range of spend rates is higher than the second range of spend rates, and wherein the first frequency is greater than the second frequency. 
     
     
         5 . The system of  claim 1 , wherein generation of the contents of the first and second set of notifications is further based on the external communication media preferences per individual user. 
     
     
         6 . The system of  claim 1 , wherein a communication format of individual notifications in the first and second set of notifications includes one or more of text, still image, graphical art, animation, video, 3D graphics, and/or audio. 
     
     
         7 . The system of  claim 1 , wherein first and second set of notifications both include an incentive offer of one or more virtual items usable in the virtual space, wherein the one or more virtual items are offered in exchange of first stored consideration from the first set of one or more users, and the one or more virtual items are offered in exchange of second stored consideration from the second set of one or more users, the first and second stored consideration being separate and distinct from each other. 
     
     
         8 . The system of  claim 1 , wherein the one or more electronic communication media external to the virtual space through which individual users prefer to receive the notifications include a push notification. 
     
     
         9 . The system of  claim 1 , wherein the electronic communication medium via which the first and second set of notifications are transmitted includes at least one of an electronic mail, an instant message, a text message, a voice notification, and a visual alert. 
     
     
         10 . The system of  claim 1 , wherein the users include a first user and a second user, wherein the first set of one or more users includes the first user, wherein the second set of one or more users includes the second user, wherein the first set of notifications is transmitted to the first user through a first external communication medium that is external to the virtual space in accordance with the external communication media preferences associated with the first user, and wherein the second set of notifications is transmitted to the second user through a second external communication medium that is external to the virtual space in accordance with the external communication media preferences associated with the second user. 
     
     
         11 . A method for transmitting notifications to users, wherein the transmissions are based on user parameters of the users in a virtual space in which an online game takes place, the method being implemented using one or more physical processors configured to execute computer programs, the method comprising:
 executing an instance of a virtual space in which the online game takes place, facilitating presentation of views of the virtual space to the users through client computing platforms that are associated with the users;   managing user accounts associated with the individual users, the user accounts including:
 (i) external communication media preferences, wherein the external communication media preferences define per individual user one or more electronic communication media external to the virtual space through which individual users prefer to receive the notifications, and wherein the external communication media preferences are associated with the individual users, and 
 (ii) spend rates by the individual users such that the user accounts include accounts associated with a first set of one or more users having a first range of spend rates, and accounts associated with a second set of one or more users having a second range of spend rates,
 wherein the first range and the second range of spend rates reflect average amounts spent by the individual users within the virtual space per a real-world unit of time; 
 
 automatically generating the notifications that convey information about events and/or activities within the virtual space such that a first set of notifications is generated for the first set of one or more users, and a second set of notifications is generated for the second set of one or more users, wherein the first and second set of notifications have different contents;
 obtain frequencies at which the notifications are to be transmitted to the individual users, including: 
 (i) a first frequency for transmitting the first set of notifications to the first set of one or more users, and 
 (ii) a second frequency for transmitting the second set of notifications to the second set of one or more users, wherein the first and second frequencies are different from each other; and 
 
 effectuating the transmissions of the notifications through the one or more electronic communication media external to the virtual space such that the first set of notifications is transmitted to the first set of one or more users at the first frequency and the second set of notifications is transmitted to the second set of one or more users at the second frequency, wherein the transmissions of the notifications to the individual users use the one or more electronic communication media external to the virtual space in accordance with the external communication media preferences per individual user, wherein the contents of the first and second set of notifications are different from each other. 
   
     
     
         12 . The method of  claim 11 , wherein generating the contents of the first and second set of notifications is further based on one or more of a language spoken by corresponding ones of the individual users, a level of experience of corresponding ones of the individual users, a level activity associated with corresponding ones of the individual users, and a time zone associated with corresponding ones of the individual users. 
     
     
         13 . The method of  claim 11 , wherein the first and second set of notifications are generated in response to occurrence of a first trigger event that impacts both the first set of one or more users and the second set of one or more users. 
     
     
         14 . The method of  claim 11 , wherein the first range of spend rates is higher than the second range of spend rates, and wherein the first frequency is greater than the second frequency. 
     
     
         15 . The method of  claim 11 , generating the contents of the first and second set of notifications is further based on the external communication media preferences per individual user. 
     
     
         16 . The method of  claim 11 , wherein a communication format of individual notifications in the first and second set of notifications includes one or more of text, still image, graphical art, animation, video, 3D graphics, and/or audio. 
     
     
         17 . The method of  claim 11 , wherein first and second set of notifications both include an incentive offer of one or more virtual items usable in the virtual space, wherein the one or more virtual items are offered in exchange of first stored consideration from the first set of one or more users, and the one or more virtual items are offered in exchange of second stored consideration from the second set of one or more users, the first and second stored consideration being separate and distinct from each other. 
     
     
         18 . The method of  claim 11 , wherein the one or more electronic communication media external to the virtual space through which individual users prefer to receive the notifications include a push notification. 
     
     
         19 . The method of  claim 11 , wherein the electronic communication medium via which the first and second set of notifications are transmitted includes at least one of an electronic mail, an instant message, a text message, a voice notification, and a visual alert. 
     
     
         20 . The method of  claim 11 , wherein the users include a first user and a second user, wherein the first set of one or more users includes the first user, wherein the second set of one or more users includes the second user, wherein the first set of notifications is transmitted to the first user through a first external communication medium that is external to the virtual space in accordance with the external communication media preferences associated with the first user, and wherein the second set of notifications is transmitted to the second user through a second external communication medium that is external to the virtual space in accordance with the external communication media preferences associated with the second user.