Optimized dynamic number insertion (dni)

Abstract

Optimizing a number pool for dynamic number insertion (DNI) used for call attribution is achieved by considering physical characteristics of the DNI number assigned to a specific channel versus characteristics of consumers within that channel—such as by identifying more optimum DNI number characteristics and modifying a DNI number pool based on the more optimum DNI number characteristics—in order to make more optimized DNI number assignments.

What is claimed: 
     
         1 . A method for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the method comprising:
 analyzing historic utilization of a DNI number pool to determine a plurality of distinguishable consumer parameters having a business-positive correlation to a subset of numbers from the DNI number pool; and   modifying the subset of numbers from the DNI number pool based on the historic utilization analysis.   
     
     
         2 . The method of  claim 1 , wherein modifying the DNI number pool comprises changing one or more phone numbers comprising the DNI number pool. 
     
     
         3 . The method of  claim 1 , wherein modifying the DNI number pool comprises removing previously used phone numbers from the DNI number pool. 
     
     
         4 . The method of  claim 1 , wherein modifying the DNI number pool comprises designating a subset of phone numbers in the DNI number pool as preferred phone numbers for increased utilization. 
     
     
         5 . The method of  claim 1 , wherein modifying the DNI number pool comprises designating a subset of phone numbers in the DNI number pool as non-preferred phone numbers for decreased utilization. 
     
     
         6 . The method of  claim 1 , wherein modifying the DNI number pool comprises reprioritizing phone numbers in the DNI number pool for the subset of numbers. 
     
     
         7 . The method of  claim 1 , wherein modifying the DNI number pool comprises grouping subsets of phone numbers in the DNI number pool into distinct utilization silos corresponding to one or more characteristics from among a plurality of defined characteristics. 
     
     
         8 . A system for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the system comprising:
 a memory;   a processor operatively coupled to the memory for:
 analyzing historic utilization of a DNI number pool to determine a plurality of distinguishable consumer parameters having a business-positive correlation to a subset of numbers from the DNI number pool; and 
 modifying the subset of numbers from the DNI number pool based on the historic utilization analysis. 
   
     
     
         9 . The system of  claim 8 , wherein modifying the DNI number pool comprises changing one or more phone numbers comprising the DNI number pool. 
     
     
         10 . The system of  claim 8 , wherein modifying the DNI number pool comprises removing previously used phone numbers from the DNI number pool. 
     
     
         11 . The system of  claim 8 , wherein modifying the DNI number pool comprises designating a subset of phone numbers in the DNI number pool as preferred phone numbers for increased utilization. 
     
     
         12 . The system of  claim 8 , wherein modifying the DNI number pool comprises designating a subset of phone numbers in the DNI number pool as non-preferred phone numbers for decreased utilization. 
     
     
         13 . The system of  claim 8 , wherein modifying the DNI number pool comprises reprioritizing phone numbers in the DNI number pool for the subset of numbers. 
     
     
         14 . The system of  claim 8 , wherein modifying the DNI number pool comprises grouping subsets of phone numbers in the DNI number pool into distinct utilization silos corresponding to one or more characteristics from among a plurality of defined characteristics. 
     
     
         15 . A non-transitory computer-readable medium comprising computer-readable instructions for optimizing a number pool for dynamic number insertion (DNI) used for call attribution, the computer-readable instructions comprising instructions that cause a processor to:
 analyze historic utilization of a DNI number pool to determine a plurality of distinguishable consumer parameters having a business-positive correlation to a subset of numbers from the DNI number pool; and   modify the subset of numbers from the DNI number pool based on the historic utilization analysis.   
     
     
         16 . The computer-readable medium of  claim 15 , further comprising instructions whereby modifying the DNI number pool comprises changing one or more phone numbers comprising the DNI number pool. 
     
     
         17 . The computer-readable medium of  claim 15 , further comprising instructions whereby modifying the DNI number pool comprises removing previously used phone numbers from the DNI number pool. 
     
     
         18 . The computer-readable medium of  claim 15 , further comprising instructions whereby modifying the DNI number pool comprises either designating a subset of phone numbers in the DNI number pool as preferred phone numbers for increased utilization or designating a subset of phone numbers in the DNI number pool as non-preferred phone numbers for decreased utilization. 
     
     
         19 . The computer-readable medium of  claim 15 , further comprising instructions whereby modifying the DNI number pool comprises reprioritizing phone numbers in the DNI number pool for the subset of numbers. 
     
     
         20 . The computer-readable medium of  claim 15 , further comprising instructions whereby modifying the DNI number pool comprises grouping subsets of phone numbers in the DNI number pool into distinct utilization silos corresponding to one or more characteristics from among a plurality of defined characteristics.