Method and system for targeted content placement

Abstract

A method for creating a customized advertising campaign includes displaying a list of available products and/or services for an advertising campaign, determining a list of consumers to be targeted by the advertising campaign, and selecting a product or service for the advertising campaign. The method further includes inputting advertising campaign detail information wherein the advertising campaign detail information includes at least one of an advertising campaign name, a start date, and an end date. The method also includes providing a list of one or more pre-associated banner templates for the advertising campaign, selecting one or more pre-associated banner templates for the advertising campaign, editing text of the one or more selected pre-associated banner templates, and publishing the one or more selected pre-associated banner templates according to the campaign detail information to one or more delivery websites.

1 . A method for creating a customized advertising campaign, the method comprising:
 displaying a list of available products and/or services for an advertising campaign;   receiving input information regarding a selected product or service for the advertising campaign;   providing a list of one or more pre-associated banner templates for the advertising campaign;   receiving input describing one or more selected pre-associated banner templates for the advertising campaign; and   publishing the one or more selected pre-associated banner templates to one or more delivery websites.   
     
     
         2 . The method according to  claim 1 , wherein the text is in hypertext markup language (HTML) format when edited, and wherein the edited text is converted to an image format prior to publishing. 
     
     
         3 . The method according to  claim 2 , wherein the image format is a jpeg image format. 
     
     
         4 . The method according to  claim 1 , further including:
 determining a list of consumers to be targeted by the advertising campaign;   publishing the one or more selected pre-associated banner templates to the list of targeted consumers to the one or more delivery websites.   
     
     
         5 . The method according to  claim 4 , wherein the list of targeted consumers include consumers who have already been targeted by previous similar advertising campaigns. 
     
     
         6 . The method according to  claim 1 , further including:
 receiving advertising campaign detail information, the advertising campaign detail information including at least one of an advertising campaign name, a start date, and an end date;   publishing the one or more selected pre-associated banner templates according to the campaign detail information to one or more delivery websites.   
     
     
         7 . The method according to  claim 1 , further including:
 permitting a user to edit text associated with the one or more selected pre-associated banner templates.   
     
     
         8 . The method according to  claim 1 , further including:
 displaying a list of available banner dimensions and pre-associated banner templates for each banner dimension of the advertising campaign.   
     
     
         9 . The method according to  claim 8 , wherein the advertising zones dictate the available banner dimensions and the selected product or service dictates the advertising campaign banner templates. 
     
     
         10 . A non-transitory computer readable medium storing a computer program that controls a processor to perform the method as set forth in  claim 1 . 
     
     
         11 . A system for creating a customized advertising campaign, the system comprising:
 one or more processor programmed to:
 display a list of available products and/or services for an advertising campaign; 
 receive input information regarding a selected product or service for the advertising campaign; 
 provide a list of one or more pre-associated banner templates for the advertising campaign; 
 receive input describing one or more selected pre-associated banner templates for the advertising campaign; and 
 publish the one or more selected pre-associated banner templates to one or more delivery websites. 
   
     
     
         12 . The system according to  claim 11 , wherein the text is in hypertext markup language (HTML) format when edited, and wherein the edited text is converted to an image format prior to publishing. 
     
     
         13 . The system according to  claim 12 , wherein the image format is a jpeg image format. 
     
     
         14 . The system according to  claim 11 , further including:
 determining a list of consumers to be targeted by the advertising campaign;   publishing the one or more selected pre-associated banner templates to the list of targeted consumers to the one or more delivery websites.   
     
     
         15 . The system according to  claim 14 , wherein the list of targeted consumers include consumers who have already been targeted by previous similar advertising campaigns. 
     
     
         16 . The system according to  claim 11 , further including:
 receiving advertising campaign detail information, the advertising campaign detail information including at least one of an advertising campaign name, a start date, and an end date;   publishing the one or more selected pre-associated banner templates according to the campaign detail information to one or more delivery websites.   
     
     
         17 . The system according to  claim 11 , further including:
 permitting a user to edit text associated with the one or more selected pre-associated banner templates.   
     
     
         18 . The system according to  claim 11 , further including:
 displaying a list of available banner dimensions and pre-associated banner templates for each banner dimension of the advertising campaign.   
     
     
         19 . The system according to  claim 18 , wherein the advertising zones dictate the available banner dimensions and the selected product or service dictates the advertising campaign banner templates.