Insurance Lead Marketplace

Abstract

An insurance lead marketplace may include an insurance lead marketplace computing device that includes a non-transitory memory device and/or a processor. The non-transitory memory device may be configured for storing one or more rules for qualifying and/or categorizing insurance leads based on at least one insurance characteristic. The processor may be configured to provide insurance leads that were received from an insurance lead source to a requesting agent, to determine a quality associated with and/or categorize each insurance lead based on one or more characteristics of the received insurance leads, to present the insurance leads to an insurance agent based on one or more selected lead characteristics and/or lead tiers, and/or to determine information associated with an actual quality of each insurance lead based upon feedback received from the agent and revise rules for qualifying and/or categorizing the insurance leads using the actual quality of the insurance leads.

1 . An insurance lead marketplace computing device, comprising:
 a non-transitory memory device for storing one or more rules to categorize insurance leads based on at least one insurance characteristic; and   a processor,   wherein the memory device stores instructions that, when executed by the processor, cause the insurance lead marketplace computing device to:
 receive a request to access an insurance lead marketplace service from one or more insurance lead sources; 
 receive data for one or more insurance leads from the one or more insurance lead sources; 
 analyze the received data for the one or more insurance leads to determine one or more characteristics of the received insurance leads; 
 determine a first quality associated with each insurance lead, wherein the first quality of a particular insurance lead is at least dependent on the age of that insurance lead; 
 classify the insurance leads into tiers based on the first quality of each insurance lead; 
 determine whether any of the insurance leads match with one or more user-selected insurance lead characteristics; 
 apply a filter to a set of one or more matching leads that match the selected one or more insurance lead characteristics, including performing a verification process on identification information for the set of one or more matching leads; 
 provide a filtered set of the one or more matching leads to a requesting insurance agent; 
 determine information associated with a second quality of each insurance lead based at least in part upon feedback received from the insurance agent; and 
 revise at least one of the one or more rules for categorizing the insurance leads using the second quality of one or more insurance leads provided to an agent, the one or more rules configured to be applied in categorizing a plurality of additional insurance leads. 
   
     
     
         2 . The insurance lead marketplace computing device of  claim 1 , wherein the request to access the insurance lead marketplace service is received by the insurance lead marketplace computing device using a first communication security protocol, and
 wherein the data for the one or more insurance leads is received by the insurance lead marketplace computing device using a second communication security protocol different from the first communication security protocol.   
     
     
         3 . The insurance lead marketplace computing device of  claim 2 , wherein the filtered set of the one or more matching leads is provided to the requesting insurance agent using the first communication security protocol. 
     
     
         4 . The insurance lead marketplace computing device of  claim 1 , wherein the verification process includes determining whether the identification information for the set of one or more matching leads corresponds to one or more known false pieces of identification information. 
     
     
         5 . The insurance lead marketplace computing device of  claim 1 , wherein the verification process includes determining whether any of the identification information matches with identification information for existing customers. 
     
     
         6 . The insurance lead marketplace computing device of  claim 5 , wherein applying the filter to the set of one or more matching leads includes removing one or more leads, and transmitting a notification to a particular lead source of the removed one or more leads. 
     
     
         7 . The insurance lead marketplace computing device of  claim 6 , wherein the processor is further configured to provide a rating of the particular lead source using a count of the removed one or more insurance leads notified to that particular lead source. 
     
     
         8 . A method comprising:
 receiving, by an insurance lead marketplace computing device, a request to access an insurance lead marketplace service from one or more insurance lead sources;   receiving, by the insurance lead marketplace computing device, data for one or more insurance leads from the one or more insurance lead sources through a secure communication protocol;   determining, by the insurance lead marketplace computing device, a first quality associated with each insurance lead, wherein the first quality of a particular insurance lead is at least dependent on the age of that insurance lead;   classifying, by the insurance lead marketplace computing device, the insurance leads into one or more groups based on the first quality of each insurance lead;   determining, by the insurance lead marketplace computing device, whether any of the insurance leads match with one or more user-selected insurance lead characteristics;   applying, by the insurance lead marketplace computing device, a filter to a set of one or more matching leads that match the selected one or more insurance lead characteristics, including performing a verification process on identification information for the set of one or more matching leads;   providing, by the insurance lead marketplace computing device, a filtered set of the one or more matching leads to a requesting insurance agent; and   determining a second quality of each insurance lead based at least in part upon feedback received from the insurance agent.   
     
     
         9 . The method of  claim 8 , wherein the request to access the insurance lead marketplace service is received by the insurance lead marketplace computing device using a first communication security protocol, and
 wherein the data for the one or more insurance leads is received by the insurance lead marketplace computing device using a second communication security protocol different from the first communication security protocol.   
     
     
         10 . The method of  claim 9 , wherein the filtered set of the one or more matching leads is provided to the requesting insurance agent using the first communication security protocol. 
     
     
         11 . The method of  claim 8 , wherein the verification process includes determining whether the identification information for the set of one or more matching leads corresponds to one or more known false pieces of identification information. 
     
     
         12 . The method of  claim 8 , wherein the verification process includes determining whether any of the identification information matches with identification information for existing customers. 
     
     
         13 . The method of  claim 12 , wherein applying the filter to the set of one or more matching leads includes removing one or more leads, and transmitting a notification to a particular lead source of the removed one or more leads. 
     
     
         14 . The method of  claim 13 , further comprising providing a rating of the particular lead source using a count of the removed one or more insurance leads notified to that particular lead source. 
     
     
         15 . A non-transitory computer-readable medium storing computer readable instructions that, when executed, cause a network computing device to:
 execute an insurance lead marketplace service using a security layer, the security layer configured to receive a request to access the marketplace service using a first communication security protocol;   receive data for one or more insurance leads from one or more insurance lead sources using a second communication security protocol different from the first communication security protocol;   analyze the received data for the one or more insurance leads to determine one or more characteristics of the received insurance leads;   determine a first quality associated with each insurance lead, wherein the first quality of a particular insurance lead is at least dependent on the age of that insurance lead;   determine whether any of the insurance leads match with one or more user-selected insurance lead characteristics;   apply a filter to a set of one or more matching leads that match the selected one or more insurance lead characteristics, including performing a verification process on identification information for the set of one or more matching leads;   provide a filtered set of the one or more matching leads to a requesting insurance agent; and   determine information associated with a second quality of each insurance lead based at least in part upon feedback received from the insurance agent.   
     
     
         16 . The non-transitory computer-readable medium of  claim 15 , wherein the filtered set of the one or more matching leads is provided to the requesting insurance agent using the first communication security protocol. 
     
     
         17 . The non-transitory computer-readable medium of  claim 15 , wherein the instructions, when executed, further cause the network device to:
 categorize the insurance leads based on the determined first quality; and   revise at least one rule for categorizing the insurance leads using the second quality of one or more insurance leads provided to an agent, the one or more rules configured to be applied in categorizing a plurality of additional insurance leads.   
     
     
         18 . The non-transitory computer-readable medium of  claim 15 , wherein the verification process includes determining whether the identification information for the set of one or more matching leads corresponds to one or more known false pieces of identification information. 
     
     
         19 . The non-transitory computer-readable medium of  claim 15 , wherein the verification process includes determining whether any of the identification information matches with identification information for existing customers. 
     
     
         20 . The non-transitory computer-readable medium of  claim 19 , wherein applying the filter to the set of one or more matching leads includes removing one or more leads, and transmitting a notification to a particular lead source of the removed one or more leads.