Advertising during the loading of content

Abstract

A system and method of advertising for use on an internet and/or digital networking capable device, wherein the system allows advertisers to use a loading space generated during the initiation of a process on the device to post any media and/or advertising content during the time between when a program or web page is requested and when it actually loads.

1 . A method, comprising:
 displaying, by a web browser, advertisement content having a predetermined duration on a display device, in response to the web browser initiating a loading of user requested content on the display device;   determining, by the web browser, that the loading of the user requested content has concluded to define a predetermined or expected stop event for the user requested content;   ceasing, by the web browser, displaying the advertisement content in response to the stop event, wherein the stop event occurs prior to or after an end of the predetermined duration on the display device; and   redirecting, by the web browser and in response to the ceasing, the user to the user requested content.   
     
     
         2 . The method of  claim 1 , wherein the loading of the user requested content is monitored in response to the displaying. 
     
     
         3 . The method of  claim 1 , further comprising receiving input to stop the displaying of the advertisement content on the display device. 
     
     
         4 . The method of  claim 1 , wherein the displaying the advertisement content includes displaying at least one of a partially transparent version or a translucent version of the advertisement content. 
     
     
         5 . The method of  claim 1 , further comprising displaying the advertisement content after redirecting a user to a foreground operation. 
     
     
         6 . The method of  claim 1 , wherein at least one of a user selection, a user flagging or a user interaction with the advertisement content is recorded. 
     
     
         7 . The method of  claim 1 , wherein the advertisement content is interactive. 
     
     
         8 . The method of  claim 1 , wherein the display device is a mobile device and the user requested content is a webpage within an app. 
     
     
         9 . The method of  claim 1 , further comprising determining that the advertisement content is needed from a content server, in response to at least one of: the web browser initiating the loading of the user requested content or an insufficient cache of the advertisement content on the display device. 
     
     
         10 . The method of  claim 1 , further comprising redirecting, by the web browser and in response to the ceasing, a user to the user requested content. 
     
     
         11 . The method of  claim 1 , wherein the web browser is part of an app. 
     
     
         12 . The method of  claim 1 , wherein the advertisement content is obtained from a cache on the display device. 
     
     
         13 . The method of  claim 1 , further comprising displaying on the display device at least one of a quantity of the advertisement content, an update about new advertisement content or a delay. 
     
     
         14 . The method of  claim 1 , wherein the loading of the user requested content into the local storage associated with the software includes the loading of the user requested content into runtime memory of the web browser that runs the user content in a background operation on the display device. 
     
     
         15 . The method of  claim 1 , wherein the loading of the user requested content into the local storage associated with the software includes the loading of the user requested content into working memory of an app that runs the user content in a background operation on the display device. 
     
     
         16 . The method of  claim 1 , wherein the stop event is triggered by the software monitoring a status of the user requested content until the user requested content is in a usable format for running by the software that runs the user requested content. 
     
     
         17 . The method of  claim 1 , wherein the loading of the user requested content is into local storage associated with software that runs the user requested content in a background operation on the display device. 
     
     
         18 . The method of  claim 1 , wherein the software includes first software that runs the user requested content and second software for the monitoring the status of the user requested content. 
     
     
         19 . An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a web browser, cause the web browser to perform operations comprising:
 displaying, by the web browser, advertisement content having a predetermined duration on a display device, in response to the web browser initiating a loading of user requested content on the display device;   determining, by the web browser, that the loading of the user requested content has concluded to define a predetermined or expected stop event for the user requested content;   ceasing, by the web browser, displaying the advertisement content in response to the stop event, wherein the stop event occurs prior to or after an end of the predetermined duration on the display device; and   redirecting, by the web browser and in response to the ceasing, the user to the user requested content.   
     
     
         20 . A computer system comprising:
 a processor in communication with a web browser; and   a tangible, non-transitory memory configured to communicate with the processor,   the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising:   displaying, by the web browser, advertisement content having a predetermined duration on a display device, in response to the web browser initiating a loading of user requested content on the display device;   determining, by the web browser, that the loading of the user requested content has concluded to define a predetermined or expected stop event for the user requested content;   ceasing, by the web browser, displaying the advertisement content in response to the stop event, wherein the stop event occurs prior to or after an end of the predetermined duration on the display device; and   redirecting, by the web browser and in response to the ceasing, the user to the user requested content.