Systems and methods for controlling advertising, upselling, cross-selling, and purchasing of products and services via user receiving devices and mobile devices

Abstract

A user receiving device including at least one transceiver module, an output module, a control module, and a transaction module. The at least one transceiver module is configured to receive an ad or an offer transmitted from at least one backend device to the user receiving device. The offer is directed to a product and/or service referred to in the ad. The output module is configured to display the ad or the offer on a display. The display is connected to the user receiving device. The at least one transceiver module is configured to receive a response signal transmitted from a mobile device to the user receiving device. The response signal is in response to the offer. The transaction module is configured to perform a transaction between the at least one backend device and a user of the mobile device based on the response signal.

What is claimed is: 
     
         1 . A mobile device, comprising:
 a processing system including a processor;   a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising:
 receiving media content from a server, wherein the media content includes a first advertisement and first metadata associated with the first advertisement; 
 presenting a first message that indicates the first advertisement is included in the media content; 
 presenting the media content, the first advertisement, and an indicator associated with the first advertisement according to the first metadata; 
 generating a detection signal in response to obtaining user-generated input that indicates a user has viewed the first advertisement; and 
 in response to generating the detection signal, presenting a purchase window for the user to purchase an item associated with first advertisement. 
   
     
     
         2 . The mobile device of  claim 1 , wherein the first message is one of a text message, email message, or an alert. 
     
     
         3 . The mobile device of  claim 1 , wherein the first message is presented prior to the presenting of the media content. 
     
     
         4 . The mobile device of  claim 1 , wherein the first message is presented during the presenting of the media content. 
     
     
         5 . The mobile device of  claim 1 , wherein the operations comprise:
 obtaining a second advertisement;   determining an indicator time threshold for each of a group of advertisements that are associated with the indicator;   identifying that the indicator for each of the group of advertisements has been presented within a time period resulting in a group of indicators;   determining that the time period exceeds the indicator time threshold; and   presenting the second advertisement without the indicator.   
     
     
         6 . The mobile device of  claim 1 , wherein the operations comprise:
 determining that the first advertisement was not viewed by a user; and   presenting a second message indicating that the first advertisement was not viewed the user.   
     
     
         7 . The mobile device of  claim 1 , wherein the first advertisement is selected based on a user associated with the mobile device previously viewed the first advertisement. 
     
     
         8 . The mobile device of  claim 1 , wherein the first advertisement is selected based on a user associated with the mobile device previously made a purchase associated with the first advertisement. 
     
     
         9 . A machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
 receiving media content from a server, wherein the media content includes a first advertisement and first metadata associated with the first advertisement;   presenting a first message that indicates the first advertisement is included in the media content;   presenting the media content, the first advertisement, and an indicator associated with the first advertisement according to the first metadata;   generating a detection signal in response to obtaining user-generated input that indicates a user has viewed the first advertisement;   in response to generating the detection signal, presenting a purchase window for the user to purchase an item associated with first advertisement;   obtaining a second advertisement;   determining an indicator time threshold for each of a group of advertisements that are associated with the indicator;   identifying that the indicator for each of the group of advertisements that have been presented within a time period resulting in a group of indicators;   determining that the time period exceeds the indicator time threshold; and   presenting the second advertisement without the indicator.   
     
     
         10 . The machine-readable medium of  claim 9 , wherein the first message is one of a text message, email message, or an alert. 
     
     
         11 . The machine-readable medium of  claim 9 , wherein the first message is presented prior to the presenting of the media content. 
     
     
         12 . The machine-readable medium of  claim 9 , wherein the first message is presented during the presenting of the media content. 
     
     
         13 . The machine-readable medium of  claim 9 , wherein the operations comprise:
 determining that the first advertisement was not viewed by a user; and   presenting a second message indicating that the first advertisement was not viewed the user.   
     
     
         14 . The machine-readable medium of  claim 9 , wherein the first advertisement is selected based on a user associated with the processing system previously viewed the first advertisement. 
     
     
         15 . The machine-readable medium of  claim 9 , wherein the first advertisement is selected based on a user associated with the processing system previously made a purchase associated with the first advertisement. 
     
     
         16 . A method, comprising:
 receiving, by a processing system including a processor, media content from a server, wherein the media content includes a first advertisement and first metadata associated with the first advertisement;   presenting, by the processing system, a first message that indicates the first advertisement is included in the media content;   presenting, by the processing system, the media content, the first advertisement, and an indicator associated with the first advertisement according to the first metadata;   determining, by the processing system, that the first advertisement was not viewed by a user;   presenting, by the processing system, a second message indicating that the first advertisement was not viewed the user;   generating, by the processing system, a detection signal in response to obtaining user-generated input that indicates the user has viewed the first advertisement; and   in response to generating the detection signal, presenting, by the processing system, a purchase window for the user to purchase an item associated with first advertisement.   
     
     
         17 . The method of  claim 16 , wherein the first message is one of a text message, email message, or an alert. 
     
     
         18 . The method of  claim 16 , wherein the first message is presented prior to the presenting of the media content. 
     
     
         19 . The method of  claim 16 , wherein the first message is presented during the presenting of the media content. 
     
     
         20 . The method of  claim 16 , wherein the first advertisement is selected based on the user associated with the processing system previously viewed the first advertisement.