Platform for location and time based advertising

Abstract

Embodiments of the present disclosure may provide methods, systems, and computer-readable media configured to perform at least the following functions: receiving an image from a device associated with a consumer, wherein the image comprises a first brand asset; processing the image for the first brand asset; processing the image for a first location; associating a second brand asset with the first brand asset, wherein the second brand asset is within a predetermined distance of the first location; retrieving a media content with the second brand asset; providing the media content; tracking for at least one action; receiving an indication that the consumer has performed the at least one action; and updating the media content based on the at least one action.

The following is claimed: 
     
         1 . A method comprising:
 receiving an image from a device associated with a consumer, wherein the image comprises a first brand asset;   processing the image for the first brand asset;   processing the image for a first location;   associating a second brand asset with the first brand asset, wherein the second brand asset is within a predetermined distance of the first location;   retrieving a media content with the second brand asset;   providing the media content;   tracking for at least one action;   receiving an indication that the consumer has performed the at least one action; and   updating the media content based on the at least one action.   
     
     
         2 . The method of  claim 1 , wherein receiving the image from the device associated with the consumer comprises receiving at least one of the following:
 an advertisement, and   a picture in a photo-library.   
     
     
         3 . The method of  claim 1 , wherein processing the image for the first brand asset comprises processing for at least one of the following:
 a picture of a brand logo,   a brand slogan,   a brand name,   a brand object,   an advertisement in a billboard, and   a store front.   
     
     
         4 . The method of  claim 1 , wherein updating the media content comprises updating via an Augmented Reality (“AR”) superimposition of the first content. 
     
     
         5 . The method of  claim 1 , wherein receiving the indication that the consumer has performed the at least one action comprises detecting an event at a point of sale. 
     
     
         6 . The method of  claim 1 , wherein receiving the indication that the consumer has performed the at least one action comprises receiving at least one of the following:
 location data,   sensor data,   telemetry data,   device usage data, and   a unique identifier.   
     
     
         7 . The method of  claim 1 , wherein receiving the indication that the consumer has performed the at least one action comprises receiving an indication that the consumer is moving along a particular path, towards a particular destination and within a particular time period. 
     
     
         8 . The method of  claim 1 , further comprising transmitting the image to a device configured to receive the image. 
     
     
         9 . The method of  claim 8 , wherein processing the image for the first brand asset comprises processing the image on the device configured to receive the image. 
     
     
         10 . The method of  claim 8 , wherein processing the image for the first location comprises processing the image on the device configured to receive the image. 
     
     
         11 . The method of  claim 8 , wherein processing the image for the first brand asset comprises ascertaining that at least a portion of the brand asset is present within the captured content. 
     
     
         12 . The method of  claim 1 , wherein associating the second brand asset to the first brand asset comprises associating at least one of the following:
 a complimentary to the first brand asset,   an offering associated with the first brand asset,   an advertisement associated with the first brand asset,   a promotion associated with the first brand asset,   a vendor associated with the first brand asset,   a company associated with the first brand asset, and   a variation of the first brand asset.   
     
     
         13 . The method of  claim 1 , further comprising enabling an interaction with the consumer of the media content in conjunction with, at least in part, the media content. 
     
     
         14 . The method of  claim 1 , wherein receiving the indication that the consumer has performed the at least one action comprises detecting an action performed on the device. 
     
     
         15 . The method of  claim 1 , wherein processing the image for a first location comprises retrieving image geolocation data. 
     
     
         16 . The method of  claim 1 , further comprising compiling analytics based on the at least one action. 
     
     
         17 . A computer-readable medium storing instructions that, when executed by a computer, cause it to perform the following steps:
 receive an image from a device associated with a consumer, wherein the image comprises a first brand asset;   process the image for the first brand asset;   process the image for a first location;   associate a second brand asset with the first brand asset, wherein the second brand asset is within a predetermined distance of the first location;   retrieve a media content with the second brand asset;   provide the media content;   track for at least one action;   receive an indication that the consumer has performed the at least one action; and   update the media content based on the at least one action.   
     
     
         18 . The computer-readable medium of  claim 17 , further comprising a communication interface. 
     
     
         19 . The computer-readable medium of  claim 18 , wherein the communication interface is further configured to transmit a cookie to the device, wherein the cookie is configured to track activity on the mobile device. 
     
     
         20 . The computer-readable medium of  claim 17 , wherein the processor is further configured to generate statistics based on detecting the at least one action.