System and Method for Providing On-Line Advertising with Dynamic Content

Abstract

Systems and methods for providing online advertising with dynamic content are described. In some embodiments, an advertisement template has static and embedded dynamic regions. The dynamic content is modified in response to a bidder placing a bid. Updates to dynamic content are received using tags. The embedded region is modified and the static and dynamic regions are renderable by a browser.

The invention claimed is: 
     
         1 . A computer-implemented method comprising:
 obtaining an advertisement template with a static region displayed concurrently with an embedded region for a first dynamic content and a second dynamic content, wherein the first dynamic content and second dynamic content are modified in response to a bidder placing a bid;   receiving updates to the first dynamic content and the second dynamic content using a first tag and a second tag, the first tag corresponding to the first dynamic content and the second tag corresponding to the second dynamic content; and   modifying the embedded region to include the first dynamic content and the second dynamic content, the static region and the modified embedded region being renderable by a browser.   
     
     
         2 . The method of  claim 1 , wherein the first dynamic content comprises a current bidding price of an item. 
     
     
         3 . The method of  claim 1 , wherein the second dynamic content comprises information regarding a placed bid. 
     
     
         4 . The method of  claim 2 , wherein the second dynamic content comprises a time left to bid on an item. 
     
     
         5 . The method of  claim 3 , wherein the advertisement template further comprises a third dynamic content comprising information about item availability. 
     
     
         6 . The method of  claim 1 , the method further comprising providing an indication of a change in dynamic content. 
     
     
         7 . The method of  claim 1 , wherein the static region comprises information regarding the item. 
     
     
         8 . One or more non-transitory machine-readable media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations, the operations comprising:
 obtaining an advertisement template with a static region displayed concurrently with an embedded region for a first dynamic content and a second dynamic content, wherein the first dynamic content and second dynamic content are modified in response to a bidder placing a bid;   receiving updates to the first dynamic content and the second dynamic content using a first tag and a second tag, the first tag corresponding to the first dynamic content and the second tag corresponding to the second dynamic content; and   modifying the embedded region to include the first dynamic content and the second dynamic content, the static region and the modified embedded region being renderable by a browser.   
     
     
         9 . The one or more non-transitory machine-readable media of  claim 8 , wherein the first dynamic content comprises a current bidding price of an item. 
     
     
         10 . The one or more non-transitory machine-readable media of  claim 8 , wherein the second dynamic content comprises information regarding a placed bid. 
     
     
         11 . The one or more non-transitory machine-readable media of  claim 9 , wherein the second dynamic content comprises a time left to bid on an item. 
     
     
         12 . The one or more non-transitory machine-readable media of  claim 10 , wherein the advertisement template further comprises a third dynamic content comprising information about item availability. 
     
     
         13 . The one or more non-transitory machine-readable media of  claim 8 , wherein the operations further comprise providing an indication of a change in dynamic content. 
     
     
         14 . The method of  claim 8 , wherein the static region comprises information regarding the item. 
     
     
         15 . A computer system comprising:
 one or more processors; and   one or more non-transitory machine-readable media storing computer-useable instructions that, when used by the one or more processors, cause the one or more processors to:   obtain an advertisement template with a static region displayed concurrently with an embedded region for a first dynamic content and a second dynamic content, wherein the first dynamic content and second dynamic content are modified in response to a bidder placing a bid;   receive updates to the first dynamic content and the second dynamic content using a first tag and a second tag, the first tag corresponding to the first dynamic content and the second tag corresponding to the second dynamic content; and   modify the embedded region to include the first dynamic content and the second dynamic content, the static region and the modified embedded region being renderable by a browser.   
     
     
         16 . The computer system of  claim 15 , wherein the first dynamic content comprises a current bidding price of an item. 
     
     
         17 . The computer system of  claim 15 , wherein the second dynamic content comprises information regarding a placed bid. 
     
     
         18 . The computer system of  claim 16 , wherein the second dynamic content comprises a time left to bid on an item. 
     
     
         19 . The computer system of  claim 17 , wherein the advertisement template further comprises a third dynamic content comprising information about item availability. 
     
     
         20 . The computer system of  claim 15 , wherein the one or more processors are further caused to:
 provide an indication of a change in dynamic content.