Systems and methods for facilitating intent-based advertising and offers

Abstract

In supply-side information processing apparatus comprising at least one computer processor, a method for providing a user with intent-based ads may include: (1) receiving, from an intent broker, intent identifiers for intent categories of user intents; (2) communicating the intent identifiers to a demand-side platform, the demand-side platform comprising a plurality of advertisers and merchants; (3) receiving, from a supply-side SDK on a user electronic device, personal data for a user, wherein the supply-side SDK captures the personal data from a publisher application executed on the user electronic device; (4) retrieving, based on the personal data and from the intent broker, a user intent identifier for the user, the user intent identifier matching one of the intent categories; (5) communicating the user intent identifier to the supply-side SDK, wherein the supply-side SDK requests an intent-based ad from the demand-side platform using the user intent identifier.

What is claimed is: 
     
         1 . A method for providing direct to user intent-based offers, comprising:
 in an intent broker information processing apparatus comprising at least one computer processor:
 pre-arranging, with a plurality of merchants, intent-based offers or discounts; 
 receiving, from the user, a user intent; 
 identifying a pre-arranged intent-based offer or discount for the user by combining the user intent with at least one of a user profile, a user transaction history, and a merchant history; and 
 communicating, to user, the intent-based offer. 
   
     
     
         2 . The method of  claim 1 , wherein the user intent is received on a website or at a computer application. 
     
     
         3 . The method of  claim 1 , further comprising:
 refining the intent-based offers or discounts based on the user intent and intents of other users;   
     
     
         4 . The method of  claim 1 , wherein the pre-arranged intent-based offer or discount is further identified based on transactions with other users. 
     
     
         5 . The method of  claim 1 , wherein the intent-based offer or discount is communicated to a computer application executed by an electronic device associated with the user. 
     
     
         6 . The method of  claim 1 , wherein the intent-based offer or discount is communicated as a push notification. 
     
     
         7 . A method for providing a user with intent-based ads, comprising:
 in supply-side information processing apparatus comprising at least one computer processor:
 receiving, from an intent broker, intent identifiers for intent categories of user intents; 
 communicating the intent identifiers to a demand-side platform, the demand-side platform comprising a plurality of advertisers and merchants; 
 receiving, from a supply-side SDK on a user electronic device, personal data for a user, wherein the supply-side SDK captures the personal data from a publisher application executed on the user electronic device; 
 retrieving, based on the personal data and from the intent broker, a user intent identifier for the user, the user intent identifier matching one of the intent categories; and 
 communicating the user intent identifier to the supply-side SDK, wherein the supply-side SDK requests an intent-based ad from the demand-side platform using the user intent identifier. 
   
     
     
         8 . The method of  claim 7 , further comprising:
 receiving, from one of the advertisers or merchants, an ad bid or buy matching the user intent identifier;   retrieving ad content for the matching ad bid or buy from an advertiser or merchant ad server; and   sending the ad content to the supply-side SDK, wherein the SDK causes the publisher application to display the ad content to the user.   
     
     
         9 . The method of  claim 7 , further comprising:
 identifying the user based on the personal data.   
     
     
         10 . The method of  claim 7 , wherein the personal data comprises at least one of user data and application usage data. 
     
     
         11 . The method of  claim 7 , further comprising:
 enriching the user intent with at least one of payment card analytics, user profile data, transaction history data, general demographic data, and data from merchants.   
     
     
         12 . The method of  claim 7 , wherein the user intent identifier is based on a direct intent provided by the user. 
     
     
         13 . A method for providing direct to user intent-based offers, comprising:
 in supply-side information processing apparatus comprising at least one computer processor:
 receiving, from an intent broker, intent identifiers for intent-based offers or discounts; 
 communicating the intent identifiers to a demand-side platform, the demand-side platform comprising a plurality of advertisers and merchants; 
 receiving, from a publisher script embedded in a browser on a user electronic device, personal data for a user; 
 retrieving, from the intent broker, a user intent identifier for the user; and 
 communicating the user intent identifier to the publisher script, wherein the publisher script requests an intent-based offer or discount from the demand-side platform using the user intent identifier. 
   
     
     
         14 . The method of  claim 13 , further comprising:
 receiving, from one of the advertisers or merchants, an ad bid or buy matching the user intent identifier;   retrieving ad content for the matching ad bid or buy from an advertiser or merchant ad server; and   sending the ad content to the publisher script, wherein the publisher script causes the browser to display the ad content to the user.   
     
     
         15 . The method of  claim 13 , further comprising:
 identifying the user based on the personal data.   
     
     
         16 . The method of  claim 13 , wherein the personal data comprises at least one of user data and browsing data. 
     
     
         17 . The method of  claim 13 , further comprising:
 enriching the user intent with at least one of payment card analytics, user profile data, transaction history data, general demographic data, and data from merchants.   
     
     
         18 . The method of  claim 13 , wherein the user intent identifier is based on a direct intent provided by the user.