Information processing apparatus and information processing method

Abstract

In one embodiment, an information processing apparatus has a storage device and a controller. The controller acquires information for determining a recommended commodity to be recommended to a customer from the storage device, as recommendation information, based on information of a sales time, information of a sales position, and information of a customer attribute. The controller determines the recommended commodity, based on the acquired recommendation information.

What is claimed is: 
     
         1 . An information processing apparatus to manage an electronic commerce site which a customer accesses from an information terminal of the customer to purchase a commodity, comprising:
 a communication interface which communicates with the information terminal to perform transmission/reception of information with the information terminal;   a storage device to store sales information of a commodity by sales time zone of the commodity, by sales area of the commodity, and by customer attribute of the commodity, in association with information indicating the commodity; and   a controller which:   acquires information of a sales time indicating the sales time of the commodity, information of a sales position indicating a position of the information terminal at the relevant sales time, and information of a customer attribute indicating an attribute of the customer, from the information terminal, via the communication network,   acquires information for determining a recommended commodity to be recommended to the customer from the storage device, as recommendation information, based on the acquired information of the sales time, the acquired information of the sales position, and the acquired information of the customer attribute,   determines the recommended commodity based on the acquired recommendation information, and   transmits information indicating the determined recommended commodity to the information terminal, via the communication interface.   
     
     
         2 . The information processing apparatus according to  claim 1 , wherein the controller:
 acquires information of a sales time zone including the sales time which the information of the sales time indicates,   acquires information of a sales area including the sales position which the information of the sales position information indicates, and   compares the acquired information of the sales time zone, the acquired information of the sales area, and the acquired information of the customer attribute, with the information of the sales time zone, the information of the sales area, and the information of the customer attribute which are stored in the storage device, respectively.   
     
     
         3 . The information processing apparatus according to  claim 2 , wherein the controller acquires the recommendation information from information of a classification indicating the commodity in which the informations of the sales time zone, the informations of the sales area, and the informations of the customer attribute are all coincident, based on the result of the comparison. 
     
     
         4 . The information processing apparatus according to  claim 1 , wherein the controller determines the recommended commodity, based on respective deviation values with respect to variation of the number of sales of commodities pertaining to the information of the sales time, the information of the sales position, and the information of the customer attribute. 
     
     
         5 . The information processing apparatus according to  claim 2 , wherein the controller:
 extracts a classification to classify a plurality of commodities from the storage device, based on the information of the sales time zone, the information of the sales area, and the information of the customer attribute, and   acquires a deviation value of the number of sales of the extracted classification as the recommendation information.   
     
     
         6 . The information processing apparatus according to  claim 5 , wherein the controller determines the recommended commodity, based on the deviation value of the number of sales of the extracted classification. 
     
     
         7 . The information processing apparatus according to  claim 6 , wherein the controller determines the classification the deviation value of which is the highest out of the extracted classifications, as the recommended commodity. 
     
     
         8 . The information processing apparatus according to  claim 4 , wherein the controller acquires an average deviation value that is an average value of a deviation value of the number of sales in the sales time zone including the sales time corresponding to the extracted classification, a deviation value of the number of sales in the sales area including the sales position corresponding to the extracted classification, and a deviation value of the number of sales by persons with the sales attribute corresponding to the extracted classification, as the recommendation information. 
     
     
         9 . The information processing apparatus according to  claim 5 , wherein the controller comprehensively judges information including at least the acquired recommendation information to determine the recommended commodity. 
     
     
         10 . An information processing method of an information processing apparatus to manage an electronic commerce site which a customer accesses from an information terminal of the customer to purchase a commodity, comprising:
 storing sales information of a commodity by sales time zone of the commodity, by sales area of the commodity, and by customer attribute of the commodity, in association with information indicating the commodity, in a storage device;   acquiring information of a sales time indicating the sales time of the commodity, information of a sales position indicating a position of the information terminal at the relevant sales time, and information of a customer attribute indicating an attribute of the customer, from the information terminal, via the communication network;   acquiring information for determining a recommended commodity to be recommended to the customer from the storage device, as recommendation information, based on the acquired information of the sales time, the acquired information of the sales position, and the acquired information of the customer attribute;   determining the recommended commodity based on the recommendation information; and   transmitting information indicating the determined recommended commodity to the information terminal, via the communication interface.