Platform for location and time based advertising

Abstract

The present disclosure provides methods, systems, and computer-readable media for performing at least the following: receiving a definition of a geographical zone; calculating at least two vectors of propagation to be tracked within the geographical zone, determining a first and second vector of propagation to qualify a mobile computing device tracked within the geographical zone; establishing content to be transmitted to consumers within the geographical zone, receiving a first and second content associated with the first and second vector; and qualifying a consumer associated with the mobile computing device for the content based on a comparison a direction of travel of the mobile computing device associated with the consumer with at least one of the first and second vectors.

The following is claimed: 
     
         1 . A method comprising:
 receiving a definition of a geographical zone;   calculating at least two vectors of propagation to be tracked within the geographical zone, wherein calculating the at least two vectors of propagation to be tracked within the geographical zone comprises:
 determining a first vector of propagation to qualify a mobile computing device tracked within the geographical zone, and 
 determining a second vector of propagation to qualify the mobile computing device tracked within the geographical zone; 
   establishing content to be transmitted to consumers within the geographical zone, wherein establishing the content to be transmitted to the consumers within the geographical zone comprises:
 receiving a first content associated with the first vector, and 
 receiving a second content associated with the second vector; and 
   qualifying a consumer associated with the mobile computing device for the content, wherein qualifying the consumer associated with the mobile computing device comprises qualifying the consumer based on a comparison a direction of travel of the mobile computing device associated with the consumer with at least one of the following:
 the first vector of propagation, and 
 the second vector of propagation. 
   
     
     
         2 . The method of  claim 1 , further comprising: defining a target audience profile for the geographical zone. 
     
     
         3 . The method of  claim 2 , further comprising: subdividing the target audience profile based on at least one of the following:
 the first vector of propagation of the mobile computing device tracked within the geographical zone, and   the second vector of propagation of the mobile computing device tracked within the geographical zone,   wherein the mobile computing device is associated with a member of the target audience profile.   
     
     
         4 . The method of  claim 1 , further comprising: calculating the direction of travel of the mobile computing device in the geographical zone. 
     
     
         5 . The method of  claim 4 , wherein calculating the direction of travel of the mobile computing device in the geographical zone comprises:
 receiving a first location of the mobile computing device within the geographical zone,   receiving a second location of the mobile computing device within the geographical zone, and   comparing the first location with the second location to ascertain the direction of travel of the mobile computing device.   
     
     
         6 . The method of  claim 1 , wherein qualifying the consumer associated with the mobile computing device for the content comprises attributing the first content with the consumer when the first vector associated with the first content corresponds to the direction of travel of the mobile computing device associated with the consumer. 
     
     
         7 . The method of  claim 1 , wherein qualifying the consumer associated with the mobile computing device for the content comprises attributing the second content with the consumer when the second vector associated with the second content corresponds to the direction of travel of the mobile computing device associated with the consumer. 
     
     
         8 . The method of  claim 1 , further comprising causing a transmission of the first content to the consumer when the first vector associated with the first content corresponds to the direction of travel of the mobile computing device associated with the consumer. 
     
     
         9 . The method of  claim 1 , further comprising causing a transmission of the second content to the consumer when the second vector associated with the second content corresponds to the direction of travel of the mobile computing device associated with the consumer. 
     
     
         10 . The method of  claim 1 , wherein qualifying the consumer associated with the mobile computing device for the content further comprises assessing a profile associated with the consumer. 
     
     
         11 . The method of  claim 10 , wherein assessing the profile associated with the consumer comprises assessing a demographic of the consumer. 
     
     
         12 . The method of  claim 1 , wherein establishing content to be transmitted to the consumers within the geographical zone comprises establishing an advertisement to be transmitted to the consumers. 
     
     
         13 . The method of  claim 1 , wherein receiving the definition of the geographical zone comprises receiving a location of a billboard. 
     
     
         14 . The method of  claim 13 , wherein calculating the at least two vectors of propagation to be tracked within the geographical zone comprises establishing the second vector relative to a first side of the billboard. 
     
     
         15 . The method of  claim 13 , wherein calculating the at least two vectors of propagation to be tracked within the geographical zone comprises establishing the second vector relative to a second side of the billboard. 
     
     
         16 . The method of  claim 14 , wherein receiving the first content comprises receiving the first content associated with the first side of the billboard. 
     
     
         17 . The method of  claim 15 , wherein receiving the second content comprises receiving the second content associated with the second side of the billboard. 
     
     
         18 . The method of  claim 16 , wherein qualifying the consumer based on the comparison the direction of travel of the mobile computing device associated with the consumer comprises determining that the consumer is traveling towards the first side of the billboard. 
     
     
         19 . The method of  claim 16 , wherein qualifying the consumer based on the comparison the direction of travel of the mobile computing device associated with the consumer comprises determining that the consumer is traveling was from second side of the billboard. 
     
     
         20 . The method of  claim 1 , further comprising, transmitting data to a vehicle associated with the mobile computing device.