System and method for detecting and analyzing user migration in public social networks

Abstract

An event selection system for computing user migration pattern across social network pages is provided. The event selection system includes a monitor module to monitor predetermined activities of social media users on preconfigured resources. The event selection system further includes a profile module to build a social media user profile based on the monitored activities of the social media users. The event selection system further includes a computing module to compute user migration patterns based on the social media user profiles. The event selection system further includes a display module to display the user migration patterns on a system user terminal. The event selection system further includes a reporting module configured to produce a report based on the monitored social media user activities.

What is claimed is: 
     
         1 . A system for building a user profile of a user, the system comprising:
 a memory device, the memory device storing executable instructions;   a processor in communication with the memory device, wherein the processor when executing the executable instructions:
 receives, from an application programming interface (API) provided by a direct social media channel, a first set of data about one or more predetermined activities of the user on at least one webpage associated with the direct social media channel; 
 retrieves, from an indirect media channel, a second set of data about one or more predetermined activities of the user on at least one webpage associated with the indirect media channel; 
 combines the first and second sets of data to obtain a composite data set for the user; and 
 adds the composite data set to the user profile of the user. 
   
     
     
         2 . The system of  claim 1 , wherein the processor when executing the executable instructions:
 initiates a request for the first set of data by way of a standardized message in accordance with the API.   
     
     
         3 . The system of  claim 1 , wherein the system is associated with a web server of an organization, wherein the organization owns the at least one webpage associated with the direct social media channel. 
     
     
         4 . The system of  claim 3 , wherein the processor when executing the executable instructions:
 monitors the predetermined activities of the user on at least one public webpage owned by the organization.   
     
     
         5 . The system of  claim 1 , wherein the user profile comprises an extended attributes set comprising one or more of the users' interests, education and work histories, hobbies, locations, hometowns, favorite sport teams and TV shows, or cultural background. 
     
     
         6 . The system of  claim 1 , wherein the at least one webpage associated with the direct social media channel and the at least one webpage associated with the indirect media channel define a dynamic page set and wherein the processor when executing the executable instructions:
 after the user leaves a first webpage within the dynamic page set, receives from the API or retrieves from the indirect media channel an additional set of data about one or more predetermined activities of the user on an additional webpage; and   adds the additional webpage to the dynamic page set.   
     
     
         7 . The system of  claim 1 , wherein the at least one webpage associated with the direct social media channel comprises:
 a first webpage associated with a first social networking platform comprising a first API; and   a second webpage associated with a second social networking platform comprising a second API.   
     
     
         8 . The system of  claim 1 , wherein the at least one webpage associated with the direct social media channel and the at least one webpage associated with the indirect media channel define a page set and wherein the processor when executing the executable instructions:
 based on the user profiles of a plurality of users, computes user migration patterns across two or more webpages within the page set; and   computes temporal migration metrics indicating a continuity of the user migration patterns.   
     
     
         9 . The system of  claim 8 , wherein the processor when executing the executable instructions:
 correlates the continuity of the user migration patterns to one or more events.   
     
     
         10 . A computer-implemented method for building a user profile of a user, the method comprising:
 receiving, by a processor from an application programming interface (API) provided by a direct social media channel, a first set of data about one or more predetermined activities of the user on at least one webpage associated with the direct social media channel;   retrieving, by the processor from an indirect media channel, a second set of data about one or more predetermined activities of the user on at least one webpage associated with the indirect media channel;   combining, by the processor, the first and second sets of information to obtain a composite data set for the user; and   adding, by the processor, the composite data set to the user profile of the user.   
     
     
         11 . The computer-implemented method of  claim 10 , further comprising:
 initiating, by the processor, a request for the first set of data by way of a standardized message in accordance with the API.   
     
     
         12 . The computer-implemented method of  claim 10 , wherein the processor is part of a system that is associated with a web server of an organization, wherein the organization owns the at least one webpage associated with the direct social media channel. 
     
     
         13 . The computer-implemented method of  claim 12 , further comprising:
 monitoring, by the processor, the predetermined activities of the user on at least one public webpage owned by the organization.   
     
     
         14 . The computer-implemented method of  claim 10 , wherein the user profile comprises an extended attributes set comprising one or more of the users' interests, education and work histories, hobbies, locations, hometowns, favorite sport teams and TV shows, or cultural background. 
     
     
         15 . The computer-implemented method of  claim 10 , further comprising:
 after the user leaves a first webpage within the dynamic page set, receiving from the API or retrieving from the indirect media channel, by the processor, an additional set of data about one or more predetermined activities of the user on an additional webpage; and   adding, by the processor, the additional webpage to the dynamic page set.   
     
     
         16 . The computer-implemented method of  claim 10 , wherein the at least one webpage associated with the direct social media channel comprises:
 a first webpage associated with a first social networking platform comprising a first API; and   a second webpage associated with a second social networking platform comprising a second API.   
     
     
         17 . The computer-implemented method of  claim 10 , further comprising:
 based on the user profiles of a plurality of users, computing, by the processor, user migration patterns across two or more webpages within the page set; and   computing, by the processor, temporal migration metrics indicating a continuity of the user migration patterns.   
     
     
         18 . The computer-implemented method of  claim 17 , further comprising:
 correlating, by the processor, the continuity of the user migration patterns to one or more events.   
     
     
         19 . A computer program product for building a user profile of a user, the computer program comprising:
 a non-transitory computer readable storage medium having computer readable code embodied therewithin, the computer readable program code comprising:
 computer readable program code configured to receive, from an application programming interface (API) provided by a direct social media channel, a first set of data about one or more predetermined activities of the user on at least one webpage associated with the direct social media channel; 
 computer readable program code configured to retrieve, from an indirect media channel, a second set of data about one or more predetermined activities of the user on at least one webpage associated with the indirect media channel; 
 computer readable program code configured to combine the first and second sets of information to obtain a composite data set for the user; and 
 computer readable program code configured to add the composite data set to the user profile of the user.