Digital advertising platform and method

Abstract

A system and method for utilizing permissioned data is disclosed. A user may grant permission to share certain data over a platform. An advertiser or other third party may seek targeted attributes and match the targeted attributes with the shared attributes of a user. A user may agree to accept targeted advertisements or other communications directly from the advertiser or third party. If a user agrees to accept targeted advertisements, the user may receive a reward token.

1 . A system, comprising:
 a memory that stores instructions; and   a processor that executes the instructions to perform operations, the operations comprising:
 receiving, from a first communication device, data permissions and attributes corresponding to a first user; 
 receiving, from a second communication device, target attributes corresponding to a second user; 
 matching said first user with said second user based upon said data permissions and attributes corresponding to said first user and said target attributes corresponding to said second user; and, 
 providing a communication from said second user to said first user. 
   
     
     
         2 . The system of  claim 1 , wherein said first communication device is a cellular telephone. 
     
     
         3 . The system of  claim 1 , wherein each said attribute corresponds with a separate data permission. 
     
     
         4 . The system of  claim 3 , wherein an affirmative data permission by said first user allows said corresponding attribute to be used to match said first user with said second user. 
     
     
         5 . The system of  claim 3 , wherein a negative data permission by said first user precludes said corresponding attribute to be used to match said first user with said second user. 
     
     
         6 . The system of  claim 1 , wherein each attribute of said first user has a corresponding value. 
     
     
         7 . The system of  claim 1 , wherein said communication from said second user to said first user is an invitation for the first user to provide additional information. 
     
     
         8 . The system of  claim 7 , wherein said invitation for said first user to provide additional information includes invitation terms, wherein said if a user accepts said invitation terms said user is provided a reward. 
     
     
         9 . The system of  claim 8 , wherein said reward is money. 
     
     
         10 . The system of  claim 8 , wherein said reward is points. 
     
     
         11 . The system of  claim 1 , wherein said communication from said second user to said first user is a targeted advertisement. 
     
     
         12 . A computer-readable device comprising instructions, which when loaded and executed by a processor, cause the processor to perform operations comprising:
 receiving data permissions and attributes from a first user;   communicating said data permission and attributes of said first user to a platform backend; and,   receiving a communication based on said data permissions and attributes of said first user.   
     
     
         13 . The computer-readable device of  claim 12 , wherein said communication based on said data permissions and attributes of said first user is a request to provide information. 
     
     
         14 . The computer-readable device of  claim 13 , further comprising the operation of receiving a reward upon said first user providing said information. 
     
     
         15 . The computer-readable device of  claim 12 , wherein said communication based on said data permissions and attributes of said first user is a targeted advertisement. 
     
     
         16 . The computer-readable device of  claim 12 , where said operation of communicating said data permission and attributes of said first user to a platform backend is performed using blockchain. 
     
     
         17 . A computer-readable device comprising instructions, which when loaded and executed by a processor, cause the processor to perform operations comprising:
 receiving target attributes from a first user;   matching said target attributes with data permissions and attributes of a second user; and,   communicating to the second user an invitation to provide additional information to the first user.   
     
     
         18 . The computer-readable device of  claim 17 , further comprising the operation of receiving said additional information from said second user and recording the event with blockchain. 
     
     
         19 . A method, comprising:
 selecting data permissions and attributes to share with a third party;   receiving an invitation from a third party to share additional information based upon said shared data permissions and attributes;   accepting said invitation from said third party and sharing said additional information; and,   receiving a reward for sharing said additional information.   
     
     
         20 . The method of  claim 19 , wherein said reward is money.