Graphic tissue carton

Abstract

The present invention provides graphic cartons, particularly graphic cartons for storing and dispensing tissue products, such as facial tissue, having graphics that morph and transform to provide a 360 degree viewing experience for the consumer. In certain instances the 360 degree viewing experience may be achieved by printing a plurality of design elements on each face of the carton where the scale of the design elements varies between each of the faces such that each face is different and creates an effect of motion when the carton is rotated and viewed by the consumer.

1 - 19 . (canceled) 
     
     
         20 . A cubic carton having a vertical axis and four continuous side panels separated from one another by fold lines, each of the side panels having a height dimension that is substantially equal and a first design element having a shape selected from the group consisting of geometric shapes, organic shapes and abstract shapes disposed on each of the panels, wherein the first design element has a major and a minor axis and the length of the major axis relative to the height dimension varies between the design elements disposed on at least three continuous side panels and wherein rotation of the carton about the vertical axis creates an effect selected from the group consisting of morphing, motion, zooming and depth. 
     
     
         21 . The carton of  claim 20  wherein the major axis of each of the first design elements are substantially parallel to one another. 
     
     
         22 . The carton of  claim 20  wherein at least three of the contiguous panels comprise a plurality of first design elements arrayed in rows. 
     
     
         23 . The carton of  claim 20  wherein at least three of the contiguous panels comprise a plurality of first design elements and the arrangement of the first design elements on a given panel varies between at least two of the panels. 
     
     
         24 . The carton of  claim 20  wherein at least three of the contiguous panels comprise a plurality of first design elements and each of the plurality of first design elements are equally spaced apart from one another. 
     
     
         25 . The carton of  claim 20  wherein at least three of the contiguous panels comprise a plurality of first design elements and each of the plurality of first design elements overlaying one another. 
     
     
         26 . The carton of  claim 20  wherein the first, second, third and fourth panels are paperboard and the panels are separated from one another by a fold line. 
     
     
         27 . The carton of  claim 20  further comprising a top panel having a dispensing opening disposed thereon and a plurality of folded tissue products disposed in the carton.