Smart product label platform

Abstract

A tag or label incorporating embedded trigger technology, such as RFID, QR codes, or barcodes is disclosed to effectively integrate RFID or a trigger directly into the garment. Typically, the embedded technology is embedded via a digital manufacturing process, and the labels and tags enable a data connection via the embedded triggers and a unique identifier corresponding to the embedded triggers. Thus, once the trigger technology is enabled via scanning, visual recognition, UHF/NFC RFID, etc., data items in the data management platform are enabled. Specifically, the data items within the data management platform include sustainability, consumer engagement, authentication/brand protection, merchandising/marketing, and data management and can be leveraged to drive an interactive consumer experience.

What is claimed is: 
     
         1 . A hang tag or care label for user interaction, comprising;
 a hang tag or care label having a surface,   a trigger technology placed on or imparted to the surface of the hang tag or care label;   the trigger technology containing information about a product to which the care label or hang tag is attached;   a database containing the information and other data relating to the product and its care instructions; and   a mobile device for reading the trigger technology.   
     
     
         2 . A hang tag or care label as recited in  claim 1  wherein the trigger technology is embedded via a digital manufacturing process, and the database accesses a data management platform which is accessed via the trigger technology. 
     
     
         3 . The hang tag or care label of  claim 2 , wherein the embedded trigger technology comprises at least one of RFID, QR codes, Data Matrix or bar codes. 
     
     
         4 . The hang tag or care label of  claim 3 , wherein the hang tag and care label enable a data connection via the embedded triggers. 
     
     
         5 . The hang tag or care label of  claim 4 , wherein the garment or accessory with the embedded triggers comprises a unique identifier corresponding to each embedded trigger. 
     
     
         6 . The hang tag or care label of  claim 5 , wherein the trigger technology is enabled via scanning, visual recognition, or UHF/NFC RFID. 
     
     
         7 . The hang tag or care label of  claim 6 , wherein once the trigger technology is enabled, data items in the data management platform are enabled. 
     
     
         8 . The hang tag or care label of  claim 7 , wherein the data items within the data management platform comprise sustainability, consumer engagement, authentication/brand protection, merchandising/marketing, and data management. 
     
     
         9 . A system that allows objects to become information systems, comprising:
 a hang tag or care label with embedded trigger technology;   a mobile application which is accessed via the embedded trigger technology; and   wherein the mobile application acts as a field authentication tool and links a user to a secure database and validates a record being queried.   
     
     
         10 . The system of  claim 9 , wherein the embedded trigger technology comprises at least one of RFID, QR codes, or bar codes. 
     
     
         11 . The system of  claim 10 , wherein the mobile application appends photographs and combines data to create reports. 
     
     
         12 . The system of  claim 11 , wherein the mobile application is iOS and Android compatible. 
     
     
         13 . The system of  claim 12 , wherein the mobile application authenticates a garment or accessories, and engages the user in consumer interactions. 
     
     
         14 . The system of  claim 13 , wherein consumer interactions include a store knowing a user's preferences and purchase history; knowing what product a user is handling while in the store;
 providing social media integration; and letting customers interact directly with in-store technology to receive personalized recommendations based on their historic preferences.