Public and Private Road Safety and Advertising Medium

Abstract

Systems and methods for placing surface advertising are described. Many embodiments are computer based and are connected to a communications network. Certain embodiments receive advertising data from a client, identify available advertising locations, and place an advertisement at an available advertising location.

1 - 20 . (canceled) 
     
     
         21 . A system for placing surface advertising, comprising:
 a processor interconnected with a communications network; and   a memory, wherein the memory contains instructions that when executed by the processor, direct the processor to:
 receive advertising data from a client computing device via the communications network, wherein the advertising data comprises information about at least one advertisement; 
 query a database of electronic records via the communications network, wherein each electronic record comprises information regarding at least one advertising location; 
 correlate the advertising data with the electronic records in the database by executing an audit review of the electronic records to generate a set of available advertising locations; 
 transmit the set of available advertising locations to the client computing device via the communications network; 
 place an advertisement from the at least one advertisement at an advertising location in the set of available advertising locations transmitting the advertisement to a computing device associated with the advertising location via the communications network. 
   
     
     
         22 . The system of  claim 21 , wherein the memory further includes instructions to direct the processor to determine pricing data for the set of available physical advertising locations. 
     
     
         23 . The system of  claim 22 , wherein the memory further includes instructions to direct the processor to:
 generate an invoice for placing the advertisement at the advertising location; and   provide the invoice to the client computing device.   
     
     
         24 . The system of  claim 23 , wherein the memory further includes instructions to direct the processor to accept a payment toward the transmitted invoice from the client computing device via the communications network. 
     
     
         25 . The system of  claim 21 , wherein the memory further includes instructions to direct the processor to receive consumer traffic data for at least one advertising location in each electronic record in the database. 
     
     
         26 . The system of  claim 21 , wherein the memory further includes instructions to direct the processor to update the electronic record associated with the at least one advertising location to include the consumer traffic data. 
     
     
         27 . The system of  claim 21 , wherein the memory further includes instructions to direct the processor to:
 transmit the set of available advertising locations to the client computing device via the communications network; and   receive a selection comprising the advertising location from the client computing device via the communications network.   
     
     
         28 . The system of  claim 21 , wherein the information regarding at least one advertising location in each electronic record includes at least one of the group consisting of: an image of the at least one advertising location, usable advertising space at the advertising location, duration of advertising time available, image data, the type of businesses proximate to the advertising location, the type of advertisements appropriate for the advertising location, and consumer traffic at the advertising location. 
     
     
         29 . The system of  claim 21 , wherein the advertising data includes at least one of the group consisting of: a duration of advertisement requested, an advertising budget, and advertisement information. 
     
     
         30 . The system of  claim 29 , wherein the advertisement information describes at least one feature of an advertisement, wherein the at least one feature is selected from the group consisting of: sound associated with the advertisement, vertical props, a size of the advertisement, a material used to construct the advertisement, and an attachment method used in conjunction with the advertisement. 
     
     
         31 . The system of  claim 21 , wherein the memory further includes instructions to direct the processor to transmit a confirmation of the placement of the advertisement to the client computing device via the communications network. 
     
     
         32 . The system of  claim 31 , wherein the memory further includes instructions to direct the processor to receive the confirmation of the placement of the advertisement from a computing device associated with the advertising location via the communications network. 
     
     
         33 . The system of  claim 21 , wherein:
 the information about at least one advertisement includes an image for the at least one advertisement;   each electronic record includes an image of the at least one advertising location; and   the memory further includes instructions to:
 direct the processor to overlay the image of the advertisement with the image of the advertising location such that an overlaid image is produced; and 
 direct the processor to transmit the overlaid image to the client computing device via the communications network. 
   
     
     
         34 . The system of  claim 21 , wherein the memory further includes instructions to direct the processor to update cost information for the location selection on a selected schedule based on at least the consumer traffic data over a recorded period. 
     
     
         35 . The system of  claim 34 , wherein
 the cost information is based on re-selling a right to use a portion of the advertising location; and   the electronic records further comprise records associated with locations and including revenue allocation information identifying allocation of at least a portion of revenue between a property owner of the at least one location and another entity.   
     
     
         36 . The system of  claim 21 , wherein the correlated criteria include at least location type, location size, advertisement size, duration of placement, timing of placement, market demographics, and price. 
     
     
         37 . The system of  claim 21 , wherein each advertising location includes at least one leasable surface area. 
     
     
         38 . The system of  claim 37 , wherein the at least one leasable surface area is an electronic device. 
     
     
         39 . The system of  claim 38 , wherein the electronic device is selected from a mobile phone and a computer. 
     
     
         40 . The system of  claim 21 , wherein the memory further includes instructions to direct the processor to update the electronic record associated with the advertising location after placement of the advertisement.