Accentuating terms or features of interest in an advertisement

Abstract

Accentuating terms of interest in an advertisement to be served in an interactive environment. Such terms of interest can be determined from information in a request for the advertisement. Such ad request information may include query information, geolocation information, etc. In the context of text-based ads, accentuation may include bolding the term(s), underlining the term(s), increasing the font size of the term(s), coloring the font of the term(s), shading the font of the term(s), flashing the text of the term(s), etc. Such accentuation helps users to quickly identify how an advertisement is related to what they are looking for. For example, in the context of a search engine which returns search results, as well as multiple text-based ads, users viewing a search result page in response to their query can quickly scan such a search result page for relevant information. This helps to improve the performance of ads, particularly if advertisers wordsmith their advertisements with care.

1 .- 21 . (canceled) 
     
     
         22 . A system to execute accentuation operations in digital content, comprising:
 a content delivery system comprising one or more processors to:   receive, from a client device, a request comprising a search query including a plurality of terms;   identify a portion of the plurality of terms in the search query;   select, based on at least one of the plurality of terms in the search query, a first audio-based content item and a second audio-based content item, the second audio-based content item comprising search results to the search query;   search the first audio-based content item to identify instances of the portion of the plurality of terms in the first audio-based content item;   accentuate, responsive to the search, at least one of the instances of the portion of the plurality of terms in the first audio-based content item to generate an accentuated content item; and   transmit, to the client device, the accentuated content item and the second audio-based content item to cause a speaker of the client device to output the accentuated content item.   
     
     
         23 . The system of  claim 22 , wherein the client device comprises a microphone. 
     
     
         24 . The system of  claim 22 , comprising the content delivery system to:
 receive the first audio-based content item from a second system external and remote from the content delivery system.   
     
     
         25 . The system of  claim 22 , comprising:
 the content delivery system to accentuate the at least one of the instances of the portion of the plurality of terms by increasing a volume, altering a cadence, altering a pitch, or altering a pronunciation.   
     
     
         26 . The system of  claim 22 , comprising the content delivery system to:
 identify a root of each of the plurality of terms;   identify, in the first audio-based content item, instances of terms comprising the root of each of the plurality of terms; and   accentuate the instances of the terms comprising the root of each of the plurality of terms.   
     
     
         27 . The system of  claim 22 , comprising:
 the content delivery system to retrieve the first audio-based content item based on an association of the plurality of terms and a keyword associated with the first audio-based content item.   
     
     
         28 . The system of  claim 22 , comprising the content delivery system to:
 identify at least one of the plurality of terms as a stop word; and   identify the portion of the plurality of terms to not include the at least one of the plurality of terms identified as the stop word.   
     
     
         29 . The system of  claim 22 , comprising:
 the content delivery system to receive a geolocation related to the client device and not included in the plurality of terms.   
     
     
         30 . The system of  claim 29 , comprising the content delivery system to:
 identify a term associated with the geolocation related to the client device; and accentuate instances of the term associated with the geolocation in the first audio-based content item.   
     
     
         31 . The system of  claim 22 , comprising:
 the content delivery system to execute an optimization operation to select the first audio-based content item.   
     
     
         32 . A method of executing accentuation operations in digital content, comprising:
 receiving, by a content delivery system comprising one or more processors to, from a client device, a request comprising a search query including a plurality of terms;   identifying, by the content delivery system, a portion of the plurality of terms in the search query;   selecting, by the content delivery system, based on at least one of the plurality of terms in the search query, a first audio-based content item and a second audio-based content item, the second audio-based content item comprising search results to the search query;   searching, by the content delivery system, the first audio-based content item to identify instances of the portion of the plurality of terms in the first audio-based content item;   accentuating, by the content delivery system responsive to the search, at least one of the instances of the portion of the plurality of terms in the first audio-based content item to generate an accentuated content item; and   transmitting, by the content delivery system to the client device, the accentuated content item and the second audio-based content item to cause a speaker of the client device to output the accentuated content item.   
     
     
         33 . The method of  claim 32 , wherein the client device comprises a microphone. 
     
     
         34 . The method of  claim 32 , comprising:
 receiving the first audio-based content item from a second system external and remote from the content delivery system.   
     
     
         35 . The method of  claim 32 , comprising:
 accentuating the at least one of the instances of the portion of the plurality of terms by increasing a volume, altering a cadence, altering a pitch, or altering a pronunciation.   
     
     
         36 . The method of  claim 32 , comprising:
 identifying a root of each of the plurality of terms;   identifying, in the first audio-based content item, instances of terms comprising the root of each of the plurality of terms; and   accentuating the instances of the terms comprising the root of each of the plurality of terms.   
     
     
         37 . The method of  claim 32 , comprising:
 retrieving the first audio-based content item based on an association of the plurality of terms and a keyword associated with the first audio-based content item.   
     
     
         38 . The method of  claim 32 , comprising:
 identifying at least one of the plurality of terms as a stop word; and   identifying the portion of the plurality of terms to not include the at least one of the plurality of terms identified as the stop word.   
     
     
         39 . The method of  claim 32 , comprising:
 receiving a geolocation related to the client device and not included in the plurality of terms.   
     
     
         40 . The method of  claim 39 , comprising:
 identifying a term associated with the geolocation related to the client device; and   accentuate instances of the term associated with the geolocation in the first audio-based content item.   
     
     
         41 . The method of  claim 32 , comprising:
 executing an optimization operation to select the first audio-based content item.