Packaging system for personal care product

Abstract

The present invention provides for a packaging system having an insert, preferably for securing a personal care product, wherein the insert is inserted into an outer sleeve. The outer sleeve has a window on the front side biased toward the top of the front side to maximize a continuous area for messaging in the non-window portion of the front side. The is particularly advantageous in a trapezoidal profiled packaging systems to maximize the continuous area for messaging.

What is claimed is: 
     
         1 . A packaging system for a personal care product comprising:
 an insert, capable of securing at least a first personal care product, inserted into an outer sleeve, wherein the outer sleeve has a maximum height;   wherein the insert comprises:
 a first horizontal shelf located at from 30% to 60% of the maximum height of the outer sleeve; 
 a second horizontal shelf, in a plane parallel to the first horizontal shelf, located from 5% to less than 30% of the maximum height of the outer sleeve; 
 a front vertical wall, and back vertical wall opposing the front vertical wall, wherein the first horizontal shelf and the second horizontal shelf each connect between the front vertical wall and the back vertical wall, 
 wherein the first horizontal shelf and the second horizontal shelf each have at least a first through hole and a second through hole, respectively, wherein the first and second through holes are configured to secure a first personal care product therethrough; 
   wherein the outer sleeve comprises a window occupying at least a portion of a front side of the outer sleeve located at from 30% to 100% of the maximum height of the outer sleeve, and wherein the front vertical wall of the insert is adjacent the front side of the outer sleeve.   
     
     
         2 . The packaging system of  claim 1 , wherein the first horizontal shelf is located 40% to 60% of the maximum height of the outer sleeve; and the second horizontal shelf is located from 10% to 25% of the maximum height of the outer sleeve. 
     
     
         3 . The packaging system of  claim 1 , wherein there is no additional horizontal shelf greater than the height of the first horizontal shelf. 
     
     
         4 . The packaging system of  claim 2 , wherein there is no additional horizontal shelf greater than the height of the first horizontal shelf. 
     
     
         5 . The packaging system of  claim 1 , wherein the insert further comprises a bottom horizontal shelf from 0% to less than 5% of the maximum height of the outer sleeve. 
     
     
         6 . The packaging system of  claim 4 , wherein the insert further comprises a bottom horizontal shelf from 0% to less than 5% of the maximum height of the outer sleeve. 
     
     
         7 . The packaging system of  claim 1 , the top side planar area is from 30% to 99% of the bottom side planar area. 
     
     
         8 . The packaging system of  claim 6 , the top side planar area is from 30% to 99% of the bottom side planar area. 
     
     
         9 . The packaging system of  claim 1 , wherein the window occupies an area of the front side of the outer sleeve located from 33% to 99%, of the maximum height of the outer sleeve. 
     
     
         10 . The packaging system of  claim 8 , wherein the window does not occupy an area of the front side of the outer sleeve located below 33% of the maximum height of the outer sleeve. 
     
     
         11 . The packaging system of  claim 1 , further comprising the first personal care product, wherein the first and second through holes secure the first personal care product. 
     
     
         12 . The packaging system of  claim 11 , wherein the first personal care product is secured vertically, and the first personal care product is an oral care product. 
     
     
         13 . The packaging system of  claim 1 , wherein the window occupies from 20% to 60%, of the total planar area of the front side. 
     
     
         14 . The packaging system of  claim 1 , wherein the first horizontal shelf further comprises a third through-hole and the second horizontal shelf further comprises a fourth through-hole, wherein the third through-hole and the fourth through-hole are each configured to secure a second personal care product therethrough. 
     
     
         15 . The packaging system of  claim 14 , further comprising a second personal care product, wherein the third and fourth through-holes secure the second personal care product. 
     
     
         16 . The packaging system of  claim 1 , further comprising a second personal care product. 
     
     
         17 . The packaging system of  claim 1 , wherein the back vertical wall extends at or greater than 95% of maximum height of the outer sleeve; and the front vertical wall does not extend above the first horizontal shelf. 
     
     
         18 . The packaging system of  claim 1 , wherein the insert further comprises at least a first side flap is essentially orthogonal to the first horizontal shelf, a second side flap that is also essentially orthogonal to the first horizontal shelf, and wherein the second side flap is essentially opposing the first side flap; wherein a first line of hingeability separates the first side flap from the first horizontal shelf; and a second line of hingeability separates the second side flap from the first horizontal shelf. 
     
     
         19 . The packaging system of  claim 1 , wherein the window of the front side of the outer sleeve extends from at a height equivalent to the height of the first horizontal shelf to less than 80% to 95% of the maximum height of the outer sleeve. 
     
     
         20 . The packaging system of  claim 1 , wherein the window continuously extends to at least a portion of left and right sides of the outer sleeve.