Methods and apparatus for defining an audience for a particular location by surveying nearby receivers and/or passively monitoring content consumption

Abstract

Some embodiments described herein relate to a method that includes surveying and/or passively monitoring content consumption by mobile communication devices. Each signal received from a mobile communication device can be associated with a common location. For example, an out-of-home device positioned at the location can be operable to receive requests from mobile communication devices that represent requests to access network locations. An audience profile for that common location can be defined based on a network location that is identified as being statistically overrepresented. Content targeted to the audience profile at the common location can then be provided.

What is claimed is: 
     
         1 . A non-transitory processor-readable medium storing code configured to be executed on a processor, the code comprising code configured to cause the processor to:
 receive, indications of network activity associated with a mobile communication device;   define an audience profile for a location based, at least in part on the network activity; and   send content to a user at the location based, at least in part the audience profile for the location.