Augmented and virtual reality system and kit

Abstract

A virtual and/or augmented reality system that includes a printed media member that has at least a first image target, and software that is configured to run on a mobile device that includes a camera that has a camera lens. The software is in communication with a target database (either on a remote server or within the software) that includes information related to the first image target, and wherein the software includes first augmented and/or virtual reality content that is associated with the first image target.

What is claimed is: 
     
         1 . A method of participating in an augmented reality experience, the method comprising the steps of:
 (a) obtaining a printed media member that includes at least a first image target that includes first linked augmented reality content,   (b) obtaining a mobile device that includes software running thereon that is in communication with a target database, wherein the mobile device includes a camera that has a camera lens,   (c) orienting the mobile device such that the camera lens is directed toward the printed media member, wherein the first image target is recognized by the software and the first linked augmented reality content is displayed on the mobile device, and   (d) viewing the first linked augmented reality content on a screen of the mobile device.   
     
     
         2 . The method of  claim 1  wherein the printed media member includes at least first and second pages, wherein the first image target is disposed on the first page, wherein the second page includes a second image target that includes second linked augmented reality content. 
     
     
         3 . The method of  claim 1  wherein the printed media member is part of a kit, wherein the method further comprises the step of obtaining at least a first instrument that is part of the kit, and wherein the first linked augmented reality content includes audio that directs a user to utilize the first instrument. 
     
     
         4 . The method of  claim 2  wherein the printed media member is part of a kit, wherein the method further comprises the step of obtaining at least a first instrument that is part of the kit, and wherein the first linked augmented reality content includes audio that directs a user to utilize the first instrument. 
     
     
         5 . The method of  claim 1  wherein the method further comprises the step of obtaining at least a first instrument that is not part of the kit, and wherein the first linked augmented reality content includes audio that directs a user to utilize the first instrument. 
     
     
         6 . The method of  claim 1  wherein the first linked augmented reality content is one of three-dimensional type augmented reality content or two-dimensional type augmented reality content, wherein the two-dimensional type augmented reality content augments within a frame located on the printed media member. 
     
     
         7 . The method of  claim 2  wherein the first linked augmented reality content is three-dimensional type augmented reality content, and wherein the second linked augmented reality content is two-dimensional type augmented reality content that augments within a frame located on the printed media member. 
     
     
         8 . The method of  claim 1  wherein the printed media member includes a second image target that includes first linked virtual reality content, wherein the method further comprises the steps of orienting the mobile device such that the camera lens is directed toward the printed media member, wherein the second image target is recognized by the software and the first linked virtual reality content is displayed on the mobile device, and viewing the first linked virtual reality content on the screen of the mobile device. 
     
     
         9 . The method of  claim 1  further comprising the steps of obtaining a head mounted device that includes a mobile device securing member, securing the mobile device in the head mounted device using the mobile device securing member, and viewing the first linked augmented reality content through the head mounted device. 
     
     
         10 . The method of  claim 9  wherein the first linked augmented reality content is displayed in first and second screen frames, wherein the head mounted device includes first and second lenses, and wherein the step of viewing the first linked augmented reality content through the head mounted device includes viewing the first and second screen frames through the first and second lenses. 
     
     
         11 . The method of  claim 9  wherein the printed media member and head mounted device are part of a kit. 
     
     
         12 . An augmented reality system comprising:
 a printed media member that includes at least a first image target, and   software that is configured to run on a mobile device that includes a camera that has a camera lens, wherein the software is in communication with a target database that includes information related to the first image target, and wherein the software includes first augmented reality content that is associated with the first image target.   
     
     
         13 . The augmented reality system of  claim 12  wherein the printed media member is part of a kit, wherein the kit includes at least first and second instruments. 
     
     
         14 . The augmented reality system of  claim 13  wherein the first augmented reality content includes audio instructions regarding a first task that includes use of the first instrument. 
     
     
         15 . The augmented reality system of  claim 14  wherein the first augmented reality content includes audio instructions regarding a second task that includes the use of a third instrument that is not part of the kit. 
     
     
         16 . The augmented reality system of  claim 15  wherein the printed media member includes a second image target, wherein the target database includes information related to the second image target, wherein the software includes second augmented reality content that is associated with the second image target. 
     
     
         17 . The augmented reality system of  claim 16  wherein the second augmented reality content includes audio instructions regarding a third task that includes use of the second instrument. 
     
     
         18 . The augmented reality system of  claim 17  wherein the first augmented reality content includes video related to the first task that augments within a frame located on the printed media member. 
     
     
         19 . The augmented reality system of  claim 18  wherein the video includes a demonstration using the first instrument. 
     
     
         20 . The augmented reality system of  claim 12  wherein the printed media member includes a second image target, wherein the target database includes information related to the second image target, and wherein the software includes first virtual reality content that is associated with the second image target.