Electronic retail system

Abstract

An Internet based system for executing transactions is described. The system may include transaction data, a database, a business logic manager and user profiles. A rules may also be included, and store information about system responses to modifications of the data. The user profiles may be configured to store information concerning the availability of information and displays depending upon the user.

What is claimed is: 
     
         1 . An electronic financial transaction system for managing retail financial transactions having stored retail financial information, comprising:
 a financial transaction information database comprising retail financial information from a plurality of users;   a user profile database comprising a user profile for each user of the system, wherein the user profile comprises user information that specifies one or more retail financial accounts available to the user;   a business logic manager running on a processor and configured to manage the user financial accounts and financial information for each user and define whether the user is authorized to execute a retail financial transaction within the system; and   a financial transaction manager running on the processor and configured to cause one or more processors to execute retail financial transaction requests from the user based on said authorization to execute said retail financial transaction.