Display device and method, and advertisement server

Abstract

Disclosed are a display device and method and an advertisement sever. According to an embodiment, the display device includes a display, a communication circuit that communicates with an external electronic device, an interface circuit that receives a user input, and a processor that transmits input device information for the at least one input device to the external electronic device via the communication circuit, receives a first image for interfacing with a user through a most frequently used or most recently used input device among the at least one input device, and overlays the first image on the content, wherein the one input device is the most frequently used input device or the most recently used input device among the identified input devices.

1 . A display device comprising:
 a display;   a communication circuit configured to communicate with an external electronic device;   an interface circuit configured to receive a user input; and   a processor operatively connected to the communication circuit and the interface circuit to allow the display to display content;   wherein the processor is configured to   identify at least one input device connected to the interface circuit,   transmit input device information on the at least one input device to the external electronic device via the communication circuit,   receive a first image for interfacing with a user through an input device most frequently used or most recently used among the at least one input device, and   overlay the first image on the content and output the content to the display.   
     
     
         2 . The display device of  claim 1 , wherein the processor is configured to change the content or the first image based on a user input received from the one input device and display the content or the first image on the display. 
     
     
         3 . The display device of  claim 1 , wherein the processor is configured to
 identify the one input device most frequently used among the at least one input device,   transmit input device information on the one input device to the external electronic device, and   receive the first image from the external electronic device.   
     
     
         4 . The display device of  claim 1 , wherein the processor is configured to
 identify the one input device most recently used among the at least one input device,   transmit input device information on the one input device to the external electronic device, and   receive the first image from the external electronic device.   
     
     
         5 . The display device of  claim 1 , wherein the input device information includes at least one of use frequency information, latest use order information, and list information of the at least one input device,
 wherein the processor is configured to receive the first image corresponding to a most frequently used or most recently used input device determined based on at least one of the use frequency information, the latest use order information, and the list information by the external electronic device.   
     
     
         6 . The display device of  claim 1 , wherein the processor is configured to
 receive content determined based on the input device information by the external electronic device from the external electronic device, and   display the received content on the display.   
     
     
         7 . The display device of  claim 1 , wherein the content includes
 broadcast content received from the external electronic device via the communication circuit; and   replacement advertisement content received from another external electronic device via the communication circuit,   wherein the processor is configured to overlay the first image on a replacement advertisement when displaying the replacement advertisement content instead of the broadcast content.   
     
     
         8 . A server device comprising:
 a communication circuit configured to communicate with a display device;   a processor electrically connected to the communication circuit; and   a memory electrically connected to the processor,   wherein the memory stores at least one memory causing, when being executed, the processor to   identify one input device most frequently used or most recently used among at least one input device connected to the display device from input device information when the input device information is received from the display device via the communication circuit,   search for advertisement content corresponding to the one input device and a first image for interfacing with a user through the one input device from the memory, and   transmit the found advertisement content and the found first image to the display device via the communication circuit.   
     
     
         9 . The server device of  claim 8 , wherein the memory further stores instructions causing, when being executed, the processor to identify at least one of an input device list, a use frequency of each input device, and a latest use order of each input device based on the input device information, and
 determine the one input device to be a most frequently used input device or a most recently used input device among the at least one input device included in the input device list.   
     
     
         10 . The server device of  claim 8 , wherein the advertisement content includes replacement advertisement content to be output instead of broadcast content by the display device,
 wherein the memory further stores   a plurality of replacement advertisement content corresponding to a plurality of input devices and   instructions causing, when being executed, the processor to   search for replacement advertisement content corresponding to the one input device among the plurality of replacement advertisement content corresponding to the plurality of input devices from the memory.   
     
     
         11 . The server device of  claim 8 , wherein the memory further stores instructions causing, when being executed, the processor to provide reward information to the display device or an external electronic device corresponding to the display device when interface information indicating that viewing of at least one of the first image and the advertisement content has been completed is received from the display device. 
     
     
         12 . A display method by a display device, comprising:
 identifying at least one input device connected to the display device;   transmitting input device information on the at least one input device to an external electronic device;   receiving a first image for interfacing with a user through a most frequently used input device or a most recently used input device among the at least one input device from the external electronic device; and   overlaying and outputting the first image on content being output on the display.   
     
     
         13 . The display method of  claim 12 , further comprising:
 changing and displaying at least one of the content or the first image based on a user input received from the one input device.   
     
     
         14 . The display method of  claim 12 , further comprising:
 identifying the one input device most frequently used among the at least one input device,   wherein the transmitting of the input device information includes transmitting input device information on the one input device to the external electronic device.   
     
     
         15 . The display method of  claim 12 , further comprising:
 identifying the one input device most recently used among the at least one input device,   wherein the transmitting of the input device information includes transmitting input device information on the one input device to the external electronic device.