Television content management with integrated third party interface

Abstract

A method for presenting internet content associated with a set of video content is provided. During playback of the set of video content on an electronic device, the method detects, by the electronic device, that the electronic device has been repositioned to reveal blank space on a display of the electronic device, wherein the display presents the blank space and the set of video content after repositioning of the electronic device; and presents related internet content on the blank space, by the electronic device, during playback of the set of video content.

What is claimed is: 
     
         1 . A method for presenting internet content associated with a set of video content, the method comprising:
 during playback of the set of video content on an electronic device,
 detecting, by the electronic device, that the electronic device has been repositioned to reveal blank space on a display of the electronic device, wherein the display presents the blank space and the set of video content after repositioning of the electronic device; and 
 presenting related internet content on the blank space, by the electronic device, during playback of the set of video content. 
   
     
     
         2 . The method of  claim 1 , wherein the related internet content comprises an advertisement for a product or service. 
     
     
         3 . The method of  claim 1 , wherein the related internet content comprises a webpage associated with the set of video content. 
     
     
         4 . The method of  claim 1 , further comprising:
 identifying, by the electronic device, the set of video content; and   determining, by the electronic device, appropriate supplemental content for presentation, based on identifying the set of video content;   wherein the related internet content comprises the appropriate supplemental content.   
     
     
         5 . The method of  claim 4 , wherein identifying the set of video content further comprises:
 establishing, by the electronic device, a communication connection to a remote server configured to store a database of video content and associated identifying data;   accessing, by the electronic device, the database of video content and associated identifying data;   comparing the set of video content to the database, to locate a match; and   when a match has been located, determining that the set of video content comprises the match.   
     
     
         6 . The method of  claim 5 , further comprising obtaining, by the electronic device, a first set of identifying data from the set of video content;
 wherein comparing the set of video content to the database further comprises comparing the first set of identifying data to the associated identifying data, to locate the match.   
     
     
         7 . The method of  claim 1 , further comprising:
 detecting that the electronic device has been repositioned from a landscape orientation to portrait orientation, wherein the portrait orientation reveals the blank space on the display.   
     
     
         8 . The method of  claim 1 , wherein detecting that the electronic device has been repositioned further comprises:
 receiving, by the electronic device, a user input selection indicating that the electronic device has been repositioned; and   presenting the related content, in response to the user input selection.   
     
     
         9 . A personal computing device comprising:
 an interface to a network;   a system memory element;   at least one sensor configured to detect a change to an orientation of the personal computing device;   a display element, configured to present video content and web content;   at least one processor communicatively coupled to the interface, the system memory element, the at least one sensor, and the display element, the at least one processor configured to:
 in response to a detected change to the orientation of the personal computing device,
 identify an unused portion of a display element of the personal computing device, the unused portion located adjacent to the video content on the display element; and 
 present related internet content on the unused portion of the display element, while simultaneously presenting the video content on the display element. 
 
   
     
     
         10 . The computing device of  claim 9 , wherein the processor is further configured to:
 determine that the change to the orientation of the computing device comprises a change from a landscape orientation to a portrait orientation;   initiate presentation of the video content at a centered position of the display element, according to the portrait orientation; and   detect the unused portion of the display element above and below the centered position, wherein the related internet content is presented above and below the centered position.   
     
     
         11 . The computing device of  claim 9 , wherein the processor is further configured to:
 determine that the change to the orientation of the computing device comprises a change from a landscape orientation to a portrait orientation;   initiate presentation of the video content at a top position of the display element, according to the portrait orientation; and   detect the unused portion of the display element below the top position, wherein the related internet content is presented below the top position.   
     
     
         12 . The computing device of  claim 9 , wherein the processor is further configured to:
 determine that the change to the orientation of the computing device comprises a change from a landscape orientation to a portrait orientation;   initiate presentation of the video content at a bottom position of the display element, according to the portrait orientation; and   detect the unused portion of the display element above the bottom position, wherein the related internet content is presented above the bottom position.   
     
     
         13 . The computing device of  claim 9 , wherein the processor is further configured to:
 determine that the change to the orientation of the computing device comprises a change from a portrait orientation to a landscape orientation;   initiate presentation of the video content at a center position of the display element, according to the landscape orientation; and   detect the unused portion of the display element adjacent-right and adjacent-left of the center position, wherein the related internet content is presented adjacent-right and adjacent-left of the center position.   
     
     
         14 . The computing device of  claim 9 , wherein the processor is further configured to:
 determine that the change to the orientation of the computing device comprises a change from a portrait orientation to a landscape orientation;   initiate presentation of the video content at a leftmost position of the display element, according to the landscape orientation; and   detect the unused portion of the display element adjacent-right of the leftmost position, wherein the related internet content is presented adjacent-right of the leftmost position.   
     
     
         15 . The computing device of  claim 9 , wherein the processor is further configured to:
 determine that the change to the orientation of the computing device comprises a change from a portrait orientation to a landscape orientation;   initiate presentation of the video content at a rightmost position of the display element, according to the landscape orientation; and   detect the unused portion of the display element adjacent-left of the rightmost position, wherein the related internet content is presented adjacent-left of the rightmost position.   
     
     
         16 . A method to provide third party content associated with television programming on a computing device having a processor and a memory, the method comprising:
 presenting the television programming, by the computing device;   detecting, by the computing device, a change from a first orientation to a second orientation of the computing device;   presenting, by the computing device, the television programming according to the second orientation of the computing device, the second orientation including empty display space adjacent to the television programming;   presenting, by the computing device, the third party content on the empty display space, during presentation of the television programming according to the second orientation.   
     
     
         17 . The method of  claim 16 , wherein the first orientation comprises a landscape orientation; and
 wherein the second orientation comprises a portrait orientation.   
     
     
         18 . The method of  claim 16 , wherein the first orientation comprises a portrait orientation; and
 wherein the second orientation comprises a landscape orientation.   
     
     
         19 . The method of  claim 16 , further comprising:
 identifying the television programming, by the computing device; and   determining associated internet-based content related to the television programming, based on identifying the television programming, wherein the third party content comprises the associated internet-based content.   
     
     
         20 . The method of  claim 19 , wherein identifying the television programming further comprises:
 obtaining identifying data associated with the television programming;   comparing the identifying data to contents of a database to locate matching identifying data and associated programming information; and   when the matching identifying data is located, determining that the associated programming information applies to the television programming.