Method and apparatus for implementing integration with websites

Abstract

A method and apparatus for building and delivering a HTML (Hypertext Markup Language) construction representing digital content layout are disclosed herein. In one embodiment, the method includes constructing the digital content layout by selecting a delivery method, selecting subwidgets, and using the selected subwidgets to build and represent the digital content layout. The method further includes integrating the digital content layout with a designated website using a unique number that is mapped to a specific website identifier (SPID) that identifies the designated website. The method also includes delivering third-party content to the designated website. In addition, the method includes tracking interactive content on the designated website.

1 . A method for building and delivering a HTML (Hypertext Markup Language) construction representing digital content layout, the method comprising:
 constructing the digital content layout by selecting a delivery method, selecting subwidgets, and using the selected subwidgets to build and represent the digital content layout;   integrating the digital content layout with a designated website using a unique number that is mapped to a specific website identifier (SPID) that identifies the designated website;   delivering third-party content to the designated website; and   tracking interactive content on the designated website.   
     
     
         2 . The method of  claim 1 , wherein the step of integrating the digital content layout with the designated website further comprises:
 identifying a designated web page by referencing a URL (Uniform Resource Locator) path, referencing a subsection of the URL, identifying an object on the designated web page which shows a unique page identifier, or having the designated web page push the unique page identifier.   
     
     
         3 . The method of  claim 1 , wherein the step of integrating the digital content layout with the designated website further comprises:
 determining where to place inline content on the designated web page by using <div> tags, wherein the inline content is rendered natively in the designated web page.   
     
     
         4 . The method of  claim 1 , wherein the step of integrating the digital content layout with the designated website further comprises:
 determining where to place a call-to-action (CTA) on the designated web page by using a <div> tag, wherein the CTA is a button rendered on the designated web page which, when clicked, displays a desired experience.   
     
     
         5 . The method of  claim 1 , wherein the step of integrating the digital content layout with the designated website further comprises:
 determining where to place an overlay on the designated web page by dynamically injecting a <div> tag, wherein the overlay is a call-to-action (CTA) is overlaid on images to create an interactive effect.   
     
     
         6 . A computing device for building and delivering a HTML (Hypertext Markup Language) construction representing digital content layout, the computing device comprising:
 a control circuit;   a processor installed in the control circuit; and   a memory installed in the control circuit and coupled to the processor;   wherein the processor is configured to execute a program code stored in the memory to:
 construct the digital content layout by selecting a delivery method, selecting subwidgets, and using the selected subwidgets to build and represent the digital content layout; 
 integrate the digital content layout with a designated website using a unique number that is mapped to a specific website identifier (SPID) that identifies the designated website; 
 deliver third-party content to the designated website; and 
 track interactive content on the designated website. 
   
     
     
         7 . The computing device of  claim 6 , wherein the step of integrating the digital content layout with the designated website further comprises:
 identifying a designated web page by referencing a URL (Uniform Resource Locator) path, referencing a subsection of the URL, identifying an object on the designated web page which shows a unique page identifier, or having the designated web page push the unique page identifier.   
     
     
         8 . The computing device of  claim 6 , wherein the step of integrating the digital content layout with the designated website further comprises:
 determining where to place inline content on the designated web page by using <div> tags, wherein the inline content is rendered natively in the designated web page.   
     
     
         9 . The computing device of  claim 6 , wherein the step of integrating the digital content layout with the designated website further comprises:
 determining where to place a call-to-action (CTA) on the designated web page by using a <div> tag, wherein the CTA is a button rendered on the designated web page which, when clicked, displays a desired experience.   
     
     
         10 . The computing device of  claim 6 , wherein the step of integrating the digital content layout with the designated website further comprises:
 determining where to place an overlay on the designated web page by dynamically injecting a <div> tag, wherein the overlay is a call-to-action (CTA) is overlaid on images to create an interactive effect.