Determination and usage of gaze tracking data

Abstract

Methods and corresponding systems of for the collection, transportation and analysis of attention data is disclosed. The system includes a gaze determination device, a beacon, an attention data processing engine, and a correlation engine that receives the attention data to generate correlated attention data. In the methods, correlated attention data is used to modify a content that is provided to the user in real time and is used to modify that audience of users that the content is provided to.

1 . A system for the collection, transportation and analysis of attention data, the system comprising:
 a gaze determination device, wherein the gaze determination device generates gaze information that is based upon a user's gaze direction relative to at least a portion of a display,   a beacon, wherein the beacon is associated with an object on the display,   an attention data engine that generates attention data based upon the gaze information and at least one beacon, and   a correlation engine that receives the attention data and at least one of beacon information and panel information to generate correlated attention data, wherein the beacon information is defined by a beacon management application and the panel information is defined by a panel management application.   
     
     
         2 . The system for the collection, transportation and analysis of attention data of  claim 1 , wherein the beacon is associated with the object by an explicit instruction. 
     
     
         3 . The system for the collection, transportation and analysis of attention data of  claim 1 , wherein the beacon is associated with the object by an automated function. 
     
     
         4 . The system for the collection, transportation and analysis of attention data of  claim 1 , wherein the beacon is associated with at least one of an object in a 3D game, content on a website, and an image within a video. 
     
     
         5 . The system for the collection, transportation and analysis of attention data of  claim 1 , further comprising a content providing application, wherein the content providing application receives the correlated attention data and modifies content output it provides based upon the correlated attention data. 
     
     
         6 . The system for the collection, transportation and analysis of attention data of  claim 5 , wherein modified content output is provided to the user. 
     
     
         7 . The system for the collection, transportation and analysis of attention data of  claim 5 , wherein modified content output is provided to additional users. 
     
     
         8 . A method for determining a user's attention towards an item and using the data collected from determining the user's attention, the method comprising:
 associating an object on a display, to produce a beacon;   determining what portion of a display a user is viewing, to produce gaze data;   generating attention data that is based upon the gaze data and at least one beacon; and   correlating the attention data with at least one of beacon information and panel information to generate correlated attention data, wherein the beacon information is defined by a beacon management application and the panel information is defined by a panel management application.   
     
     
         9 . The method for determining and using the data collected from determining the user's attention of  claim 8 , further comprising associating the object to the beacon by an explicit instruction. 
     
     
         10 . The method for determining and using the data collected from determining the user's attention of  claim 8 , further comprising associating the object to the beacon by an automated function. 
     
     
         11 . The method for determining and using the data collected from determining the user's attention of  claim 8 , further comprising associating the beacon to at least one of an object in a 3D game, content on a website, and an image within a video. 
     
     
         12 . The method for determining and using the data collected from determining the user's attention of  claim 8 , further comprising:
 transmitting the correlated attention data to a content providing application;   modifying content output provided by the content providing application based upon the correlated attention data.   
     
     
         13 . The method for determining and using the data collected from determining the user's attention of  claim 12 , further comprising displaying modified content to the user. 
     
     
         14 . The method for determining and using the data collected from determining the user's attention of  claim 12 , further comprising:
 selecting a group of additional users based upon the correlated attention data;   displaying the modified content to the additional users.