Device, method and non-transitory computer readable storage medium for determining a match between profiles

Abstract

Controlling an electronic device to acquire a personal profile for a person. The electronic device acquires a personal profile for a person identified by a unique identifier. The personal profile is a profile generated by applying big data analytics to personal data collected for the person identified by the unique identifier. Responsive to reception of at least one candidate profile, the electronic device is controlled to perform a match between the personal profile and the at least one candidate personal profile. The electronic device is controlled to provide at least one user-perceivable indicator that indicates a result of the match. The unique identifier of the person is a fingerprint received via a fingerprint scanner. The personal profile is generated and stored by a data processing system prior to receipt of the unique identifier.

What is claimed is: 
     
         1 . A method comprising:
 for each of a plurality of users, a trusted third party server generating an anonymous user-generated content profile for the user by: collecting user-generated content for the user and generating a plurality of keywords from the collected user-generated content;   the trusted third party server storing each anonymous user-generated content profile in association with the respective user;   a first user profile module included in an electronic device providing a request for an anonymous user-generated content profile of a user of the electronic device to the trusted third party server;   the trusted third party server accessing the anonymous user-generated content profile stored in association with the user of the request provided by the first user profile module and providing the accessed anonymous user-generated content profile to the first user profile module;   the first user profile module receiving the anonymous user-generated content profile from the trusted third party server;   a marketing server providing a target personal profile to a first user matching module included in the electronic device;   the first user matching module receiving the target personal profile from the marketing server, wherein the target personal profile specifies a target consumer of a marketer;   the first user matching module determining a match between the received anonymous user-generated content profile and the target personal profile;   responsive to the first user matching module determining a match between the anonymous user-generated content profile and the target personal profile, the first user matching module providing the marketing server with a request for marketer information, the request indicting that the first user matching module has determined the match between the target personal profile and the anonymous user-generated content profile provided by the trusted third party server;   the marketing server providing the marketer information to the first user matching module as a response to the request indicting that the first user matching module has determined the match between the target personal profile and the anonymous user-generated content profile;   the first user matching module receiving the marketer information as a response to the request for marketer information, wherein the marketer information includes at least one of advertising information and reward information; and   responsive to the marketer information, the first user matching module controlling a display device included in the electronic device of the user to display a visual representation of the marketer information.