Personalized landing pages

Abstract

Personalized landing pages can be generated for users based at least in part upon information about the individual users who are viewing the landing pages. Such information may include, for example, the consumer segments to which the individual user belongs as well as the individual users' browsing and purchasing histories and personal preferences and attributes. The landing pages are personalized to include, for example, content that may be of particular interest to the user and arranged in a manner that may appeal to the user.

What is claimed is: 
     
         1 . A computer-implemented method, comprising:
 receiving a request to access a landing page, the landing page being associated with a template, the template being personalized based at least in part on at least first user data, the request being generated in response to an indication of the first user interacting with particular content that is separate from the landing page;   determining a first content portion for the landing page based on information associated with the request;   determining a second content portion for the landing page using a relevance of the second content to at least one of the first user or the first content portion;   determining a third content portion for the landing page using identified information associated with an entity, the identified information corresponding to historical analytics of supplemental content associated with the entity; and   providing the landing page for display, the landing page including the first content portion, the second content portion, and the third content portion.   
     
     
         2 . The computer-implemented method of  claim 1 , further comprising:
 determining a ranking order for the first content portion, the second content portion, and the third content portion, the ranking order based at least on a determined relevance of each of the first content portion, the second content portion, and the third content portion to an item associated with the particular content; and   determining a display location in the landing page for each of the first content portion, the second content portion, and the third content portion based at least on the ranking order.   
     
     
         3 . The computer-implemented method of  claim 1 , wherein at least one of the first content portion, the second content portion, or the third content portion includes at least one of advertising content, images associated with a brand, text, or rich media. 
     
     
         4 . The computer-implemented method of  claim 1 , further comprising:
 accessing a template data store, in response to receive the request; and   selecting the template from a plurality of templates stored in the template data store.   
     
     
         5 . The computer-implemented method of  claim 1 , further comprising:
 identifying at least three impressions in the template, the impressions corresponding to locations within the template for the first content portion, the second content portion, and the third content portion.   
     
     
         6 . The computer-implemented method of  claim 1 , wherein the particular content comprises a display advertisement featuring an item, and wherein determining the first content portion further comprises:
 determining an attribute associated with the item featured in the display advertisement; and   determining content indicated as being associated with the attribute.   
     
     
         7 . The computer-implemented method of  claim 1 , further comprising:
 personalizing at least a portion of the template, based at least in part on the first user data.   
     
     
         8 . A system, comprising:
 a processor; and   a memory device including instructions that, when executed by the processor, cause the processor to:
 receive a request to access a landing page, the landing page being associated with a template, the template being personalized based at least in part on at least first user data, the request being generated in response to an indication of the first user interacting with particular content that is separate from the landing page; 
 determine a first content portion for the landing page based on information associated with the request; 
 determine a second content portion for the landing page using a relevance of the second content to at least one of the first user or the first content portion; 
 determine a third content portion for the landing page using identified information associated with an entity, the identified information corresponding to historical analytics of supplemental content associated with the entity; and 
 provide the landing page for display, the landing page including the first content portion, the second content portion, and the third content portion. 
   
     
     
         9 . The system of  claim 8 , wherein instructions further cause the processor to:
 determine a ranking order for the first content portion, the second content portion, and the third content portion, the ranking order based at least on a determined relevance of each of the first content portion, the second content portion, and the third content portion to an item associated with the particular content; and   determine a display location in the landing page for each of the first content portion, the second content portion, and the third content portion based at least on the ranking order.   
     
     
         10 . The system of  claim 8 , wherein at least one of the first content portion, the second content portion, or the third content portion includes at least one of advertising content, images associated with a brand, text, or rich media. 
     
     
         11 . The system of  claim 8 , wherein instructions further cause the processor to:
 access a template data store, in response to receive the request; and   select the template from a plurality of templates stored in the template data store.   
     
     
         12 . The system of  claim 8 , wherein instructions further cause the processor to:
 identify at least three impressions in the template, the impressions corresponding to locations within the template for the first content portion, the second content portion, and the third content portion.   
     
     
         13 . The system of  claim 8 , wherein the particular content comprises a display advertisement featuring an item, and wherein determining the first content portion further comprises:
 determine an attribute associated with the item featured in the display advertisement; and   determine content indicated as being associated with the attribute.   
     
     
         14 . The system of  claim 8 , wherein instructions further cause the processor to:
 personalize at least a portion of the template, based at least in part on the first user data.   
     
     
         15 . A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to:
 receive a request to access a landing page, the landing page being associated with a template, the template being personalized based at least in part on at least first user data, the request being generated in response to an indication of the first user interacting with particular content that is separate from the landing page;   determine a first content portion for the landing page based on information associated with the request;   determine a second content portion for the landing page using a relevance of the second content to at least one of the first user or the first content portion;   determine a third content portion for the landing page using identified information associated with an entity, the identified information corresponding to historical analytics of supplemental content associated with the entity; and   provide the landing page for display, the landing page including the first content portion, the second content portion, and the third content portion.   
     
     
         16 . The non-transitory computer-readable storage medium of  claim 15 , wherein the instructions when executed further cause the computing system to:
 determine a ranking order for the first content portion, the second content portion, and the third content portion, the ranking order based at least on a determined relevance of each of the first content portion, the second content portion, and the third content portion to an item associated with the particular content; and   determine a display location in the landing page for each of the first content portion, the second content portion, and the third content portion based at least on the ranking order.   
     
     
         17 . The non-transitory computer-readable storage medium of  claim 15 , wherein at least one of the first content portion, the second content portion, or the third content portion includes at least one of advertising content, images associated with a brand, text, or rich media. 
     
     
         18 . The non-transitory computer-readable storage medium of  claim 15 , wherein the instructions when executed further cause the computing system to:
 access a template data store, in response to receive the request; and   select the template from a plurality of templates stored in the template data store.   
     
     
         19 . The non-transitory computer-readable storage medium of  claim 15 , wherein the instructions when executed further cause the computing system to:
 identify at least three impressions in the template, the impressions corresponding to locations within the template for the first content portion, the second content portion, and the third content portion.   
     
     
         20 . The non-transitory computer-readable storage medium of  claim 15 , wherein the particular content comprises a display advertisement featuring an item, and wherein the instructions when executed further cause the computing system to:
 determine an attribute associated with the item featured in the display advertisement; and   determine content indicated as being associated with the attribute.