Alternative recommendations using search context

Abstract

Aspects of the present disclosure include a system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing alternative recommendations using search context. Consistent with some embodiments, the method may include receiving a search query and receiving a request regarding an item included in one or more search results providing in response to the search query. The method may further include determining an alternative item recommendation using the search query, and causing presentation of the alternative item recommendation.

The invention claimed is: 
     
         1 . A non-transitory machine-readable storage medium embodying instructions that, when executed by a machine, cause the machine to perform operations, the operations comprising:
 providing one or more search results to a client device in response to a search query from the client device, the search query including one or more keywords;   receiving, from the client device, input regarding an item included in the one or more search results provided in response to the search query;   in response to receiving the input regarding the item, determining an alternative item recommendation for the item using the one or more keywords of the search query, wherein the alternative item recommendation is selected based on a specificity of the search query; and   providing, to the client device for presentation, information regarding the alternative item recommendation.   
     
     
         2 . The machine-readable storage medium of  claim 1 , wherein a level of similarity of the alternative item recommendation to the item is dependent on the specificity of the search query. 
     
     
         3 . The machine-readable storage medium of  claim 1 , wherein the alternative item recommendation is determined using one or more attributes of the item. 
     
     
         4 . The machine-readable storage medium of  claim 1 , further comprising:
 identifying one or more desired item attributes based on the search query; and   wherein the alternative item recommendation is determined using the one or more desired item attributes identified based on the search query.   
     
     
         5 . The machine-readable storage medium of  claim 1 , wherein the alternative item recommendation is determined using one or more context boosting factors. 
     
     
         6 . The machine-readable storage medium of  claim 5 , wherein the one or more context boosting factors are identified based on a set of item attributes determined from the item and the search query. 
     
     
         7 . The machine-readable storage medium of  claim 5 , wherein the alternative item recommendation is determined by:
 ranking each candidate item from a set of candidate items in accordance with the one or more context boosting factors; and   selecting the alternative item recommendation from the set of candidate items based on the rankings.   
     
     
         8 . The machine-readable storage medium of  claim 1 , wherein providing information regarding the alternative item recommendation includes causing presentation of a product details page corresponding to the item, wherein the product details page includes an identification of the alternative item recommendation. 
     
     
         9 . A computer-implemented method comprising:
 receiving, at a client device, one or more search results communicated to the client device from a server device in response to a search query from the client device, the search query including one or more keywords;   communicating, from the client device to the server device, an identification of an item selected from the one or more search results;   receiving, at the client device, information regarding an alternative item recommendation for the item, the alternative item recommendation having been selected by the server device using the search query, wherein the alternative item recommendation is selected based on a specificity of the search query; and   presenting, via the client device, the information regarding the alternative item recommendation.   
     
     
         10 . The computer-implemented method of  claim 9 , wherein a level of similarity of the alternative item recommendation to the item is dependent on the specificity of the search query. 
     
     
         11 . The computer-implemented method of  claim 9 , wherein the alternative item recommendation is determined by the server device using one or more attributes of the item. 
     
     
         12 . The computer-implemented method of  claim 9 , wherein the server device determines the alternative item recommendation using the one or more desired item attributes identified based on the search query. 
     
     
         13 . A computer system comprising:
 one or more processors; and   one or more machine-readable storage media storing instructions that, when used by the one or more processors, cause the one or more processors to:
 provide one or more search results to a client device in response to a search query from the client device, the search query including one or more keywords; 
 receive, from the client device, input regarding an item included in the one or more search results provided in response to the search query; 
 in response to receiving the input regarding the item, determine an alternative item recommendation for the item using the search query, wherein a level of similarity of the alternative item recommendation to the item is based on the search query; and 
 provide, to the client device for presentation, information regarding the alternative item recommendation. 
   
     
     
         14 . The system of  claim 13 , wherein the level of similarity of the alternative item recommendation to the item is dependent on a specificity of the search query. 
     
     
         15 . The system of  claim 13 , wherein the alternative item recommendation is determined using one or more attributes of the item. 
     
     
         16 . The system of  claim 13 , wherein the instructions further cause the one or more processors to:
 identify one or more desired item attributes based on the search query; and   wherein the alternative item recommendation is determined using the one or more desired item attributes identified based on the search query.   
     
     
         17 . The system of  claim 13 , wherein the alternative item recommendation is determined using one or more context boosting factors. 
     
     
         18 . The system of  claim 17 , wherein the one or more context boosting factors are identified based on a set of item attributes determined from the item and the search query. 
     
     
         19 . The system of  claim 17 , wherein the alternative item recommendation is determined by:
 ranking each candidate item from a set of candidate items in accordance with the one or more context boosting factors; and   selecting the alternative item recommendation from the set of candidate items based on the rankings.   
     
     
         20 . The system of  claim 13 , wherein providing information regarding the alternative item recommendation includes causing presentation of a product details page corresponding to the item, wherein the product details page includes an identification of the alternative item recommendation.