Identifying purchase patterns and marketing based on user mood

Abstract

A system and method for facilitating electronic commerce over a network, according to one or more embodiments, includes communicating with a user via a user device and a business entity via a business entity device over the network, monitoring user navigation events over the network, determining a mood of the user based on user navigation behavior, marketing to the user based on the mood of the user, and storing user information related to the user navigation events and the mood of the user.

1 . A method comprising:
 receiving, by a service provider server and over a network, information associated with browsing navigation events and browsing selection events made by a user on a user device reported by a browsing module, the browsing navigation events and the browsing selection events including browsing navigation events and browsing selection events associated with social network sites and merchant sites;   receiving, by the service provider server, information associated with purchase events made by the user;   determining, at the service provider server and using a pattern identifying module, one or more user browser patterns based on the browsing navigation events and the browsing selection events;   determining, by the pattern identifying module and using a pattern identifying module, one or categories of goods or services based on the received browsing navigation events, the received browsing selection events, and the information associated with the purchase events; and   providing, by the service provider server, a recommendation to the user on the user device of content associated with the determined one or more categories.   
     
     
         2 . The method of  claim 1 , wherein the recommendation comprises a recommendation for a good or a service from the one or more categories or a website. 
     
     
         3 . The method of  claim 1 , wherein the recommendation includes an advertisement, a coupon, a commercial, or an offer. 
     
     
         4 . The method of  claim 1 , wherein each of the one or more categories of goods or services is selected from a group consisting of charitable giving, self-improvement, mobile gaming, spiritual interest, high spending, and low spending. 
     
     
         5 . The method of  claim 1 , wherein the browsing navigation events and the browsing selection events further include browsing navigation and browsing selection events associated with information resource sites. 
     
     
         6 . The method of  claim 1 , further comprising determining, at the service provider server and using the pattern identifying module, an identity of the user based on the received browsing navigation events, the received browsing selection events, or the received purchase events. 
     
     
         7 . The method of  claim 1 , wherein the browsing navigation events and the browsing selection events are associated with both merchant and non-merchant sites. 
     
     
         8 . A system comprising:
 a non-transitory memory; and   one or more hardware processors coupled to the non-transitory memory and configured to read instructions from the non-transitory memory to cause the system to perform operations comprising:
 receiving, by a server and via a network interface, a record of navigation and selection events made by a user on a user device using a user interface application, the navigation and selection events including navigation and selection events associated with content provided by social networking providers and merchant providers; 
 receiving, by the server, information associated with purchases made by the user; 
 using, by the server, a pattern analysis module, to identify a type of good or service based on the received navigation events, the received selection events, and the received purchase event information; and 
 providing, by the server to the user on the user device, a recommendation of a good or service of the identified type. 
   
     
     
         9 . The system of  claim 8 , wherein the operations further comprise providing, by the server to the user on the user device an advertisement, a coupon, a commercial, or an offer for the recommended good or service of the identified type. 
     
     
         10 . The system of  claim 8 , wherein the type is associated with charitable giving, self-improvement, mobile gaming, spiritual interest, high spending, or low spending. 
     
     
         11 . The system of  claim 8 , wherein the navigation and selection events further include navigation and selection events associated with content provided by information resource providers. 
     
     
         12 . The system of  claim 8 , wherein the operations further comprise using, by the server, the pattern analysis module, to identify an identity of the user based on the received navigation events, the received selection events, or the received purchase event information. 
     
     
         13 . The system of  claim 8 , wherein the navigation and selection events are associated with content from both merchant and non-merchant providers. 
     
     
         14 . A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:
 accessing a record of navigation and selection events made by a user on a user device using a user interface application, the navigation and selection events including navigation and selection events associated with social networking providers and merchant providers   accessing information associated with purchase events made by the user on the user device;   determining an identify of the user based on the accessed navigation and selection events and the information associated with the purchase events; and   authenticate the user with an account based on the determined identity;   wherein the machine is associated with a service provider server.   
     
     
         15 . The non-transitory machine-readable medium of  claim 14 , wherein the operations further comprise associating the user device with the account. 
     
     
         16 . The non-transitory machine-readable medium of  claim 14 , wherein the navigation and selection events further include navigation and selection events associated with information resource sites. 
     
     
         17 . The non-transitory machine-readable medium of  claim 14 , wherein the navigation and selection events are associated with both merchant and non-merchant providers. 
     
     
         18 . The non-transitory machine-readable medium of  claim 14 , wherein the operations further comprised providing content to the user on the user device based on the determined identity. 
     
     
         19 . The non-transitory machine-readable medium of  claim 18 , wherein the provided content comprises a recommendation for a good, a service, or a website. 
     
     
         20 . The non-transitory machine-readable medium of  claim 18 , wherein the provided content comprises an advertisement, a coupon, a commercial, or an offer.