System and Method for Integrating Interactive Call-To-Action, Contextual Applications with Videos

Abstract

A system, computer-readable medium and method of delivering an interactive video application includes identifying a hotspot in a portion of a video content. A hypercode object is overlayed on the hotspot at a spatial point. The hypercode object is displayed at a temporal point during playback of the video content. An interactive application is provided in response to activation of the hypercode object. Information is recorded corresponding to viewer interactions with the video content, including information that indicates a selection of the hotspot, a replayed portion of the video content, and a skipped portion of the video content.

What is claimed is: 
     
         1 . A method comprising:
 identifying a hotspot in a portion of a video content;   overlaying a hypercode object on the hotspot at a spatial point;   causing the hypercode object to be displayed at a temporal point during playback of the video content;   providing an interactive application in response to activation of the hypercode object; and   recording information corresponding to viewer interactions with the video content,
 wherein the recorded information indicates a selection of the hotspot, 
 wherein the recorded information indicates a replayed portion of the video content, and 
 wherein the recorded information indicates a skipped portion of the video content. 
   
     
     
         2 . The method of  claim 1  further comprising:
 analyzing the video content at the spatial point and the temporal point; and 
 isolating at least one graphical object detected in the video content at the spatial point and the temporal point. 
 
     
     
         3 . The method of  claim 2  further comprising:
 receiving a temporal range comprising a start time and an end time, wherein the starting time is the temporal point; and 
 tracking a movement of the graphical object in the video content with the hypercode object beginning at the start time and continuing until the end time. 
 
     
     
         4 . The method of  claim 2  wherein the isolating the at least one graphical object comprises:
 isolating multiple graphical objects in the video content; 
 providing a list of the multiple graphical objects; and 
 receiving a selection of one graphical object from the list. 
 
     
     
         5 . The method of  claim 1  further comprising:
 defining a context for the video content; and 
 selecting the interactive application according to the context. 
 
     
     
         6 . The method of  claim 1  wherein providing the interactive application further pauses playback of the video content. 
     
     
         7 . The method of  claim 1  wherein the interactive application displays advertising content. 
     
     
         8 . The method of  claim 1  further comprising modifying the timing or location of the hypercode object. 
     
     
         9 . The method of  claim 1  further comprising:
 making the interactive application available to a sponsor; and 
 customizing the interactive application according to a request by the sponsor. 
 
     
     
         10 . The method of  claim 1  further comprising:
 obtaining data related to viewer interaction with the interactive application; and 
 revising the interactive application based on the data. 
 
     
     
         11 . The method of  claim 1  wherein the hypercode object is an XML file. 
     
     
         12 . A non-transitory computer-readable medium having stored thereon instructions that are executed to perform operations comprising:
 identifying a hotspot in a portion of a video content;   overlaying a hypercode object on the hotspot at a spatial point;   causing the hypercode object to be displayed at a temporal point during playback of the video content;   providing an interactive application in response to activation of the hypercode object; and   recording information corresponding to viewer interactions with the video content,
 wherein the recorded information indicates a selection of the hotspot, 
 wherein the recorded information indicates a replayed portion of the video content, and 
 wherein the recorded information indicates a skipped portion of the video content. 
   
     
     
         13 . The non-transitory computer-readable medium of  claim 12 , the operations further comprising:
 analyzing the video content at the spatial point and the temporal point; and   isolating at least one graphical object detected in the video content at the spatial point and the temporal point.   
     
     
         14 . The non-transitory computer-readable medium of  claim 13 , the operations further comprising:
 receiving a temporal range comprising a start time and an end time, wherein the starting time is the temporal point; and   tracking a movement of the graphical object in the video content with the hypercode object beginning at the start time and continuing until the end time.   
     
     
         15 . The non-transitory computer-readable medium of  claim 13 , the operations further comprising:
 isolating multiple graphical objects in the video content;   providing a list of the multiple graphical objects; and   receiving a selection of one graphical object from the list.   
     
     
         16 . The non-transitory computer-readable medium of  claim 12 , the operations further comprising:
 defining a context for the video content; and   selecting the interactive application according to the context.   
     
     
         17 . A system comprising:
 a computer readable medium having instructions, the instructions executed by at least one processor to perform operations comprising:
 identifying a hotspot in a portion of a video content; 
 overlaying a hypercode object on the hotspot at a spatial point; 
 causing the hypercode object to be displayed at a temporal point during playback of the video content; 
 providing an interactive application in response to activation of the hypercode object; and 
 recording information corresponding to viewer interactions with the video content,
 wherein the recorded information indicates a selection of the hotspot, 
 wherein the recorded information indicates a replayed portion of the video content, and 
 wherein the recorded information indicates a skipped portion of the video content. 
 
   
     
     
         18 . The system of  claim 17 , the operations further comprising:
 analyzing the video content at the spatial point and the temporal point; and   isolating at least one graphical object detected in the video content at the spatial point and the temporal point.   
     
     
         19 . The system of  claim 18 , the operations further comprising:
 receiving a temporal range comprising a start time and an end time, wherein the starting time is the temporal point; and   tracking a movement of the graphical object in the video content with the hypercode object beginning at the start time and continuing until the end time.   
     
     
         20 . The system of  claim 18 , the operations further comprising:
 isolating multiple graphical objects in the video content;   providing a list of the multiple graphical objects; and   receiving a selection of one graphical object from the list.