US2019149893A1PendingUtilityA1

System and method for reinforcing brand awareness with minimal intrusion on the viewer experience

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Individually held — no corporate assignee on recordPriority: Mar 15, 2013Filed: Jan 11, 2019Published: May 16, 2019
Est. expiryMar 15, 2033(~6.6 yrs left)· nominal 20-yr term from priority
Inventors:Samir B. Makhlouf
H04N 21/858H04N 21/4312H04N 21/812H04N 21/4316H04N 21/4725
55
PatentIndex Score
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Claims

Abstract

Disclosed is a system and method for using an awareness icon in conjunction with media content to increase viewer interest in an advertised product. At least one awareness icon is displayed with media content. In response to viewer-provided input associated with the awareness icon, the status of the awareness icon is changed and the awareness icon is removed from the viewing area.

Claims

exact text as granted — not AI-modified
What is claimed: 
     
         1 . A method for using an awareness icon to increase viewer interest in an advertised item, comprising the steps of:
 receiving a signal including media content and an awareness icon;   displaying the media content in a window on a display device;   displaying an awareness icon in a viewing area in the window on the display device, the awareness icon being associated with an advertised item that is associated with the media content, the awareness icon and the media content both being visible to a viewer;   receiving viewer input associated with the awareness icon; and   in response to the viewer input, changing the status of the awareness icon.   
     
     
         2 . The method of using an awareness icon to increase viewer interest in an advertised item of  claim 1 , wherein the advertised item is a product depicted in the media content. 
     
     
         3 . The method of using an awareness icon to increase viewer interest in an advertised item of  claim 1 , wherein the status of the awareness icon is changed to favorite, and further comprising the step of adding the awareness icon to a favorites list. 
     
     
         4 . The method of using an awareness icon to increase viewer interest in an advertised item of  claim 3 , further comprising the step of providing a viewer with reminders to review the awareness icon in the favorites list. 
     
     
         5 . The method of using an awareness icon to increase viewer interest in an advertised item of  claim 1 , wherein the status of the awareness icon is changed to follow-up, and further comprising the step of adding the awareness icon to a follow-up list. 
     
     
         6 . The method of using an awareness icon to increase viewer interest in an advertised item of  claim 5 , further comprising the step of providing a viewer with additional information regarding the awareness icon in the follow-up list. 
     
     
         7 . The method of using an awareness icon to increase viewer interest in an advertised item of  claim 1 , wherein the awareness icon comprises a hyperlink to a Uniform Resource Locator (URL) associated with information regarding the advertised item. 
     
     
         8 . The method of using an awareness icon to increase viewer interest in an advertised item of  claim 1 , wherein the media content comprises video programming selected from a list comprising television programming and movie programming. 
     
     
         9 . The method of using an awareness icon to increase viewer interest in an advertised item of  claim 1 , wherein in the absence of viewer input associated with the awareness icon, the awareness icon remains on the display after the media content associated with the advertised item has concluded. 
     
     
         10 . The method of using an awareness icon to increase viewer interest in an advertised item of  claim 1 , further comprising the step of removing the awareness icon from the viewing area in response to the viewer input. 
     
     
         11 . The method of using an awareness icon to increase viewer interest in an advertised item of  claim 10 , wherein the awareness icon is removed from the viewing area to a second display on a second device. 
     
     
         12 . The method of using an awareness icon to increase viewer interest in an advertised item of  claim 1 , wherein the awareness icon is configured to attract viewer attention by performing an action chosen from the list comprising: flashing, swirling, rotating, moving, reducing size, and reducing brightness. 
     
     
         13 . A system for increasing viewer interest in an advertised item, comprising:
 a media content server that provides media content and at least one awareness icon, each of the at least one awareness icons being associated with an advertised item depicted in the media content; and   a media content receiver that receives the media content and the at least one awareness icon from the media content server and is configured to
 output the media content in a window on a display device, 
 output the at least one awareness icon in a viewing area in the window on the display device, the at least one awareness icon and the media content both being visible to a viewer; 
 receive viewer input associated with the at least one awareness icons, and 
 in response to the viewer input, change the status of the at least one awareness icons and remove the at least one awareness icons from the viewing area. 
   
     
     
         14 . The system for increasing viewer interest in an advertised item of  claim 13 , wherein the status of the at least one awareness icons is changed to favorite, the at least one awareness icons is added to a favorites list, and the viewer is sent reminders to review the at least one awareness icon. 
     
     
         15 . The system for increasing viewer interest in an advertised item of  claim 13 , wherein the status of the at least one awareness icons is changed to follow-up and the viewer is sent additional information regarding the at least one awareness icon. 
     
     
         16 . The system for increasing viewer interest in an advertised item of  claim 13 , wherein the at least one awareness icons, when it is removed from the viewing area, is moved to a second display on a second device. 
     
     
         17 . The system for increasing viewer interest in an advertised item of  claim 13 , wherein the at least one awareness icon comprises a hyperlink to a Uniform Resource Locator (URL) associated with information regarding the advertised item, 
     
     
         18 . The system for increasing viewer interest in an advertised item of  claim 13 , wherein the at least one awareness icon is configured to attract viewer attention by performing an action chosen from the list comprising: flashing, swirling, rotating, moving, reducing size, and reducing brightness. 
     
     
         19 . The system for increasing viewer interest in an advertised item of  claim 13 , wherein in the absence of viewer input associated with the awareness icon, the at least one awareness icon remains on the display after the media content associated with the advertised item has concluded. 
     
     
         20 . The system for increasing viewer interest in an advertised item of  claim 13 , wherein the media content comprises video programming selected from a list comprising television programming and movie programming.

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