Dynamic binding of live video content

Abstract

A method of dynamically binding supplemental content to live video content includes receiving the live video content at a device and identifying a description of the live video content. The method also includes obtaining the supplemental content based on the description, where the supplemental content provides additional information about one or more products or services related to the live video content. The method further includes dynamically binding the supplemental content to the live video content and positioning the supplemental content in association with the live video content using a supplemental interactive display.

What is claimed is: 
     
         1 . A processor-implemented method, comprising: dynamically binding supplemental content to live video content, including;
 receiving live video content at a compute device;   identifying a description of the live video content;   obtaining the supplemental content based on the description, the supplemental content providing additional information about one or more products or services related to the live video content;   dynamically binding the supplemental content to the live video content; and   positioning the supplemental content in association with the live video content using a supplemental interactive display.   
     
     
         2 . The processor-implemented method of  claim 1 , wherein obtaining the supplemental content includes:
 sending the description to a remote server; and   receiving the supplemental content associated with the description from the remote server.   
     
     
         3 . The processor-implemented method of  claim 1 , wherein obtaining the supplemental content includes:
 identifying one or more parameters of a user;   sending the description and the one or more parameters to a remote server; and   receiving the supplemental content associated with the description and at least one of the one or more parameters from the remote server.   
     
     
         4 . The processor-implemented method of  claim 1 , wherein obtaining the supplemental content includes:
 sending the description to a remote server; and   receiving the supplemental content associated with the description and one or more statistical parameters of one or more other users.