Systems and methods for online ad pricing

Abstract

A computer-implemented method for optimizing publisher profits in online advertising based on real market movements is provided. The method may include dividing an advertisement (ad) placement for an ad unit into a plurality of levels. The method may also include generating a plurality of variables that are configured to test for the real market movements between levels. The method may further include processing ad impressions based on the plurality of variables within a time period to evaluate the real market movements for the ad unit, and determining whether to adjust one or more of the minimum floor prices based on a score for each variable calculated within the time period.

What is claimed is: 
     
         1 . A computer-implemented method for optimizing publisher profits in online advertising based on real market movements, comprising:
 dividing an advertisement (ad) placement for an ad unit into a plurality of levels;   generating a plurality of variables in computer memory that are configured to test for the real market movements between levels, wherein the plurality of variables comprise (1) a first variable in which a first minimum floor price is used as a baseline, (2) a second variable in which a second minimum floor price is set to be a predetermined percentage above the first minimum floor price, and (3) a third variable in which a third minimum floor price is set to be the predetermined percentage below the first minimum floor price;   processing ad impressions based on the plurality of variables within a time period to evaluate the real market movements for the ad unit; and   determining whether to adjust one or more of the minimum floor prices based on a score for each variable calculated within the time period.