Follow-up messages after in-store shopping

Abstract

Example embodiments of the present disclosure include a system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for provisioning follow up messages to individuals after an in-store retail shopping experience. Consistent with some embodiments, the method may include identifying an item of interest to an individual while in a retail store. The method may further include detecting the individual leaving the retails store, and in response to the individual leaving the retail store, transmitting a message to a mobile device of the individual to remind the individual of the item of interest.

What is claimed is: 
     
         1 . A system comprising:
 a reader component to identify an item of interest to an individual in a retail store by retrieving an identifier from an identification device affixed to the item of interest; and   a controller coupled to the reader component, the controller comprising:   one or more hardware processors; and   a machine-readable medium storing instructions that, when executed by the one or more hardware processors, cause the controller to perform operations comprising:
 determining an amount of time the individual wears the item of interest based in part on a signal produced by the identification device affixed to the item of interest; 
 accessing a look-up table that includes a plurality of predefined interest levels and a time range corresponding to each predefined interest level of the plurality of predefined interest levels; 
 determining, using the look-up table, an interest level of the individual with respect to the item of interest based on the amount of time the individual wears the item of interest; 
 detecting the individual leaving the retail store; 
 generating an offer for the item of interest based on the determined interest level of the individual, the generating of the offer including determining a value of the offer based on the determined interest level of the individual; and 
 transmitting a message to a computer device of the individual in response to detecting the individual leaving retail store, the message facilitating access to the offer. 
   
     
     
         2 . The system of  claim 1 , wherein determining the amount of time the individual wears the item is based on a strength of the signal produced by the identification device affixed to the item of interest. 
     
     
         3 . The system of  claim 1 , wherein the identification device includes a radio frequency identification (RFID) tag. 
     
     
         4 . The system of  claim 1 , wherein the operations further comprise verifying that the individual did not purchase the item of interest based on transaction and inventory data accessed from a network-based database. 
     
     
         5 . The system  claim 1 , wherein the operations further comprise identifying a user account of the individual based on image data associated with the user account. 
     
     
         6 . The system of  claim 1 , wherein the operations further comprise generating an item recommendation for the individual based on the item of interest, the item recommendation including a recommendation to purchase one or more items related to the item of interest, the message including the item recommendation. 
     
     
         7 . The system of  claim 1 , wherein the offer includes a discount applicable to a price of the item of interest. 
     
     
         8 . The system of  claim 1 , wherein the message includes a selectable element to facilitate the purchase of the item of interest. 
     
     
         9 . A method comprising:
 identifying an item of interest to an individual in a retail store based on an identifier retrieved from an identification device affixed to the item of interest;   determining an amount of time the individual wears the item of interest based on a signal produced by the identification device affixed to the item of interest;   accessing a look-up table that includes a plurality of predefined interest levels and a time range corresponding to each predefined interest level of the plurality of predefined interest levels;   determining, using the look-up table, an interest level of the individual with respect to the item of interest based on the amount of time the individual wears the item of interest;   detecting the individual leaving the retail store;   generating an offer for the item of interest based on the determined interest level of the individual, the generating of the offer including determining a value of the offer based on the determined interest level of the individual; and   in response to detecting the individual leaving the retail store, transmitting a message to a computer device of the individual, the message facilitating access to the offer.   
     
     
         10 . The method of  claim 9  wherein transmitting the message to the computer device of the individual comprises:
 accessing contact information of the individual; and 
 using the contact information to transmit the message. 
 
     
     
         11 . The method of  claim 9 , further comprising identifying a user account of the individual based on profile image data associated with the user account. 
     
     
         12 . The method of  claim 9 , wherein determining the amount of time the individual wears the item is based on a strength of the signal produced by the identification device affixed to the item of interest 
     
     
         13 . The method of  claim 9 , wherein the identification device includes a radio frequency identification (RFID) tag affixed to the item. 
     
     
         14 . The method of  claim 9 , wherein the value of the offer is inversely proportional to the amount of time the individual wears the garment. 
     
     
         15 . The method of  claim 9 , further comprising verifying that the individual did not purchase the item of interest based on transaction and inventory data accessed from a network-based database. 
     
     
         16 . The method of  claim 9 , wherein the detecting the individual leaving the retail store is further based on a signal strength produced by an antenna of the mobile device. 
     
     
         17 . The method of  claim 9 , further comprising generating a product recommendation for the individual based on the item of interest, the product recommendation includes a recommendation to purchase one or more items related to the item of interest, the messaging including the product recommendation. 
     
     
         18 . The method of  claim 9 , wherein the offer includes a discount applicable to a price of the item of interest. 
     
     
         19 . The method of  claim 9 , further comprising:
 receiving a request to add the item of interest to an electric shopping cart, the request being generated in response to a user selection of a selectable element included in the message;   causing an instance of the item of interest to be added to the electric shopping cart; and   facilitating the purchase of the instance of the item of interest added to the electric shopping cart.   
     
     
         20 . A tangible machine-readable storage medium embodying instructions that, when executed by a machine, cause the machine to perform operations comprising:
 identifying an item of interest to an individual in a retail store based on an identifier retrieved from an identification device affixed to the item of interest;   determining an amount of time the individual wears the item of interest based on a signal produced by the identification device affixed to the item of interest;   accessing a look-up table that includes a plurality of predefined interest levels and a time range corresponding to each predefined interest level of the plurality of predefined interest levels;   determining, using the look-up table, an interest level of the individual with respect to the item of interest based on the amount of time the individual wears the item of interest;   detecting the individual leaving the retail store;   generating an offer for the item of interest based on the determined interest level of the individual, the generating of the offer including determining a value of the offer based on the determined interest level of the individual; and   in response to detecting the individual leaving the retail store, transmitting a message to a computer device of the individual, the message facilitating access to the offer.