Economic filtering system for delivery of permission based, targeted, incentivized advertising

Abstract

A method to control advertising messages directed at a user is provided. Such control might include setting a filter to control advertisements directed at a user. Advertisements are sent to a user based on the filter settings. The user may accept the advertisements. If the user accepts the advertisements, the user is provided with a reward. In addition, a method using a quiz to determine if a user is human or an automated respondent is provided. The user is presented with a quiz. The user is advised of the acceptable manner for responding to the quiz. The user's response to the quiz is received. A determination based on the user's response as to whether the user is a human or an automated respondent is made.

1 . (canceled) 
     
     
         2 . A method, comprising:
 receiving, by a first computer system, a request to access content;   transmitting, by the first computer system and in response to the request to access content, an electronic message to a second computer system;   transmitting, by the first computer system, a prompt including a presentation of a request for information about content presented within the electronic message;   receiving, at the first computer system, a response to the request for information that is submitted by way of text input through a text box or by way of an audible response input through a microphone;   determining, by the first computer system, whether the received response includes a correct response to the request for information about content presented within the electronic message;   when it is determined that the received response includes the correct response to the request for information about the content presented within the electronic message, granting access to the content; and   when it is determined that the received response does not include the correct response to the request for information about the content presented within the electronic message, not granting access to the content.   
     
     
         3 . The method of  claim 2 , wherein transmitting the electronic message comprises transmitting an email that includes content that must be input in response to the prompt in order for access to the content to be granted. 
     
     
         4 . The method of  claim 2 , wherein transmitting the electronic message comprises transmitting a text message that includes content that must be input in response to the prompt in order for access to the content to be granted. 
     
     
         5 . The method of  claim 2 , wherein access to the content is only granted when the correct response to the request for information about the content presented in the electronic message is received within a specified amount of time after the request for the content is received. 
     
     
         6 . The method of  claim 2 , wherein granting access to the content includes granting access to a user account. 
     
     
         7 . The method of  claim 2 , wherein granting access to the content includes granting access to a reward for viewing the content. 
     
     
         8 . The method of  claim 2 , wherein the prompt is presented in an audio format. 
     
     
         9 . A non-transitory computer-readable medium storing instructions, that when executed by one or more processors, cause the one or more processors to perform operations comprising:
 receiving, by a first computer system, a request to access content;   transmitting, by the first computer system and in response to the request to access content, an electronic message to a second computer system;   transmitting, by the first computer system, a prompt including a presentation of a request for information about content presented within the electronic message;   receiving, at the first computer system, a response to the request for information that is submitted by way of text input through a text box or by way of an audible response input through a microphone;   determining, by the first computer system, whether the received response includes a correct response to the request for information about content presented within the electronic message;   when it is determined that the received response includes the correct response to the request for information about the content presented within the electronic message, granting access to the content; and   when it is determined that the received response does not include the correct response to the request for information about the content presented within the electronic message, not granting access to the content.   
     
     
         10 . The non-transitory computer-readable medium of  claim 9 , wherein transmitting the electronic message comprises transmitting an email that includes content that must be input in response to the prompt in order for access to the content to be granted. 
     
     
         11 . The non-transitory computer-readable medium of  claim 9 , wherein transmitting the electronic message comprises transmitting a text message that includes content that must be input in response to the prompt in order for access to the content to be granted. 
     
     
         12 . The non-transitory computer-readable medium of  claim 9 , wherein access to the content is only granted when the correct response to the request for information about the content presented in the electronic message is received within a specified amount of time after the request for the content is received. 
     
     
         13 . The non-transitory computer-readable medium of  claim 9 , wherein granting access to the content includes granting access to a user account. 
     
     
         14 . The non-transitory computer-readable medium of  claim 9 , wherein granting access to the content includes granting access to a reward for viewing the content. 
     
     
         15 . The non-transitory computer-readable medium of  claim 9 , wherein the prompt is presented in an audio format. 
     
     
         16 . A system comprising:
 a first computer system; and   a second computer system that is configured to communicate with the first computer system, and to perform operations comprising:
 receiving, by the second computer system, a request to access content; 
 transmitting, by the second computer system and in response to the request to access content, an electronic message to the first computer system; 
 transmitting, by the second computer system, a prompt including a presentation of a request for information about content presented within the electronic message; 
 receiving, at the second computer system, a response to the request for information that is submitted by way of text input through a text box or by way of an audible response input through a microphone; 
 determining, by the second computer system, whether the received response includes a correct response to the request for information about content presented within the electronic message; 
 when it is determined that the received response includes the correct response to the request for information about the content presented within the electronic message, granting access to the content; and 
 when it is determined that the received response does not include the correct response to the request for information about the content presented within the electronic message, not granting access to the content. 
   
     
     
         17 . The system of  claim 16 , wherein transmitting the electronic message comprises transmitting an email that includes content that must be input in response to the prompt in order for access to the content to be granted. 
     
     
         18 . The system of  claim 16 , wherein transmitting the electronic message comprises transmitting a text message that includes content that must be input in response to the prompt in order for access to the content to be granted. 
     
     
         19 . The system of  claim 16 , wherein access to the content is only granted when the correct response to the request for information about the content presented in the electronic message is received within a specified amount of time after the request for the content is received. 
     
     
         20 . The system of  claim 16 , wherein granting access to the content includes granting access to a user account. 
     
     
         21 . The system of  claim 16 , wherein granting access to the content includes granting access to a reward for viewing the content.